Dynamic Capabilities; exploring media industry level capabilities

Authors: Oliver, J.J

Conference: Media Convergence and Multi-platform Strategies

Dates: 12-14 June 2014

Abstract:

The competitive dynamics of many industries have changed considerably over the past decade, and perhaps, none more so than in the Media Industry. Industries have long been examined by researchers from a strategic perspective with various themes of inquiry relating to; industry structure and positioning, industry evolution and development, industry lifecycle, industry change and industry consolidation. Fundamentally, this body of knowledge emphases the importance of an organisation’s strategic fit with their competitive environment. This paper extends our knowledge of industry analysis into the domain of dynamic capabilities. As such, it examines the notion of dynamic capabilities existing at industry level and in doing so it presents the findings from a survey of UK media executives into the existence dynamic capabilities in the UK Media Industry.

https://eprints.bournemouth.ac.uk/21320/

Source: Manual

Preferred by: John Oliver