John Oliver

Professor John Oliver

  • Professor In Media Management
  • Weymouth House W428, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Prof. John Oliver is an experienced academic who has published in international media and business journals. He has a successful track record of delivering world class instrumental impact from his research. Most recently his research on the impact of crisis events on the levels of innovation and corporate financial performance influenced the UK Govts new ‘Build Back Better: our plan for growth’ and the Business, Energy and Industrial Strategy Committee's new 'Innovation Strategy’ which aims to incorporate long-term strategies that centre on business investment that drives innovation in the UK economy.

His research has made a demonstrable impact on UK Communications policy and regulatory decisions relating to Sky Plc and influenced the public policy debate on internet regulation. His research into ‘strategic organisational transformation’ created financial benefits for several world class management consultancies which resulted in direct economic impacts in terms of new jobs and multi-million pound investments made by FTSE 100 firms...



Media Management with a specific emphasis on media business transformation and adaptation (dynamic capabilities)


Journal Articles


  • Oliver, J.J., 2020. Managing media firms: Case studies of practice-led research, actionable knowledge and instrumental impact. Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice. 59-74.
  • Costello, J. and Oliver, J., 2018. Human resource management in the media. Handbook of Media Management and Economics: Second Edition. 95-110.
  • Oliver, J.J., 2017. Developing a digital research profile & network. In: Natalia Kucirkova and Oliver Quinlan, eds. The Digitally Agile Researcher. Open University Press: Open University Press (McGraw-Hill Education), 80-87.
  • Oliver, J., 2015. Dynamic media management capabilities: A case study. Managing Media Firms and Industries: What's So Special About Media Management?. 293-308.
  • Singh, S. and Oliver, J., 2015. Innovating and trading TV formats through brand management practices. Handbook of Media Branding. 187-197.




  • Oliver, J., 2004. The influence of critical service incidents in a health and fitness club environment: exploring buyer and seller relationship perspectives. PhD Thesis. Bournemouth University; Business School.

PhD Students

  • Graham Goode. Brand Orientation and Strategic Collaboration in UK Media Firms
  • Jill Quest. Brand Meaning for local food brands
  • Conor O'Kane. Digital privacy and new media: What impact do proposed changes to data protection regulations have on personal information disclosure in online environments?
  • Melanie Gray. The co-creation of brand identity and the implication on brand management. A media industry perspective

Profile of Teaching PG

  • Corporate Strategy in the Media (MA in Media Management); Strategic Marketing in the Media (MA in Media Management)
  • Media Strategy

Profile of Teaching UG

  • Strategic Management for PR

Invited Lectures

  • Policy Impact & Research Engagement, online, 13 Jul 2022 more
  • Easing into Policy, Bournemouth University, 14 Feb 2022 more
  • University-Industry Collaboration: perspectives on, international webinar, 03 Feb 2022 more
  • Media Innovation & Strategy, webinar, 28 Apr 2021 more
  • Media Competition in an Era of Platforms, Online webinar, 29 Mar 2021 more
  • Shaping the Corporate Perimeter, Online: Northwestern University, 09 Mar 2021 more
  • Strategy Priorities for the Media, Webinar, 15 Feb 2021 more
  • Business performance in a post pandemic world, online webinar, 21 Jan 2021 more
  • Media Management:bridging the theory-practice gap, Webinar, 14 Oct 2020 more
  • Creativity, Collaboration and Media Management, University of the Arts, London., 10 Jul 2018 more
  • Strategic Innovation in the Media, Fordham University, New York (USA), 04 Apr 2018 more
  • Research Fellows Symposium, University of Oxford, 26 Feb 2016 more
  • Multi-platform media and the digital challenge, Royal Society of Arts, London, 12 Jun 2015 more
  • Managing Media Firms: a short and long-term perspe, Centre for Cultural Policy Research, 11 Mar 2015 more
  • Developing Your Publishing Strategy, Bangkok, Thailand, 05 Nov 2014 more
  • Mixed Methods Research in Media Management., British Council (Bangkok,Thailand)., 05 Nov 2014 more
  • Mixed Methods Research in Media Management, British Council (Bangkok,Thailand), 04 Nov 2014 more
  • Teaching Media Management - Challenges, Concepts a, Baltic Film and Media School, Tallinn University., 11 Jun 2014 more
  • The Future of Journalistic Work, University of Oxford, 18 Feb 2014 more
  • Media Brands: Establishing a Research Agenda, University of Zurich, Switzerland., 04 Feb 2014 more
  • Managing Media Innovation., Bournemouth University, Centre for Entrepreneursh, 21 Jan 2014 more
  • Managing Media Innovation, Oxford University, 06 Nov 2013 more
  • Managing Media Strategy in Uncertain Markets., University of Zurich, Switzerland, 04 Sep 2012 more


  • Investigating the culture of chronically under performing firms: past, present and future. (British Academy/Leverhulme, 01 Oct 2018). Completed
  • European Media Management Doctoral Summer School (European Media Management Association, 04 Jul 2018). Completed
  • B2B marketing: Perspectives from Researchers, Educators and Practitioners (Bournemouth University QR Fund, 01 Mar 2018). Completed
  • Global Thinking, Global Talent and Global Traction in the USA (Santander, 28 Feb 2018). Completed
  • Successful Strategic Transformations in the Creative Industries (British Academy/Leverhulme, 01 Mar 2016). Completed
  • Visiting Fellowship (University of Oxford) (Santander : Staff Mobility & Networking, 01 Mar 2016). Completed
  • European Media Management Association Conference (European Media Management Association, 13 Jun 2013). Completed
  • London 2012 – BU Creative & Digital Economies Exhibition (BU Research Development Fund – Small Grants Scheme, 02 Jul 2012). Completed
  • World Media Economics & Management Conference (BU European Network Fund, 24 May 2012). Completed
  • Media Management Tools and Trends (BU Fusion Investment Fund, 02 Jan 2012). Completed

External Responsibilities

Internal Responsibilities

  • Deputy Chair, Research Impact Funding Panel
  • Member, Major Incident Group (Assessments)
  • Member, Research Impact Funding Panel, Research Impact Funding Panel
  • Chair, Research Degrees Committee Task & Finish Group for Quality Supervision, Research Degrees Committee Task & Finish Group for Quality Supervision
  • Head of International Development. The Media School, International Development
  • Lead Researcher, Advances in Media Management (research cluster), Advances in Media Management (AiMM) research cluster
  • BU Graduate School Instructor, BU Graduate School
  • Director, Professional Doctorate for the Creative Industries, Faculty of Media & Communication
  • Head of Research, The Media School, Bournemouth University
  • Research Theme Leader, Creative & Digital Economy, Bournemouth University
  • Professoriate Representative, Academic Standards Committee, Bournemouth University

Journal Reviewing/Refereeing

  • Nordic Journal of Media Management, Anonymous peer review, 01 Apr 2020
  • Strategy and Leadership, Anonymous peer review, 01 Apr 2017
  • The International Journal on Media Management, Anonymous peer review, 01 Jul 2011
  • Journal of Media Business Studies, Anonymous peer review, 01 Jul 2010

Public Engagement & Outreach Activities

  • A webinar talk to United Nations Development Programme representatives from the Ukrainian and UK parliaments. The topic – the value of futures thinking – draws on Prof Oliver’s work on managing strategic uncertainty using scenario planning, and forms the basis of his current work with the Parliamentary Office of Science & Technology.
  • Presentation of research findings
  • 3 day conference on the Press, Politics and Power
  • Digital Strategy & Business Transformation
  • ESRC - Festival of Social Sciences Open Innovation Jam. Keynote Lecture
  • Silicon South & Digital Horizons bring together practitioners and education leaders discuss the challenges of recruiting and nurturing talent in the South Coast's Creative Industries.
  • Martin Baron, Editor of The Washington Post, hosted a Q&A at the Reuters Institute for the Study of Journalism (University of Oxford).
  • The changing nature of UK Media. Keynote lecture to the 'Media Research Group' London.
  • ‘Teaching Media Management – Challenges, Concepts and Visions
  • What would TV look like without the BBC? Funding the future of public service television
  • The RCUK Centre for Copyright and New Business Models in the Creative Economy. University of Glasgow (Sept 2014)
  • Academic consultants from Bournemouth University hosted an event for local businesses at the BU Centre for Entrepreurship last week. The theme of the session asked local business leaders to consider whether they were making the most of one of their most valuable assets…their brand! The team provided a thought provoking seminar on issues such as brand identity, image, values, co-creation and protection. The topic created alot of discussion and interesting questions from the audience, so much so, that a number of local businesses have subsequently been in touch with the team to develop consultancy projects.
  • European Media Management Association, Annual General Assembly, Hamburg (May 2015)
  • Channel 4 - Pop Up: Speaker at the national outreach programme of skills workshops and challenges targeting young people with a range of different talent in areas largely untouched by Channel 4 previously (9th May 2015)
  • Course Development : MSc in Intellectual Property, Innovation and the Creative. University of Glasgow (March 2015)
  • BU Centre for Entrepreneurship - Invited lecture to SMEs in local Digital Media business community. 97% of attendees said that this talk was "Excellent"
  • European Media Management Association, Annual General Assembly, Bournemouth, (June 2013)
  • BU Creative & Digital Economies Exhibition (London 2012).BU/UKTI/Dorset Olympic Group staged a weeklong programme of sector-focused business events in Weymouth. BU Creative & Digital Economies research theme celebrate the work of digital SMEs in Dorset.
  • Keynote speaker at Media Management events
  • The evolution of media branding - Locating an interdisciplinary research area. University of Zurich, Switzerland. 6-7th February 2014. Moderator and summariser for the international workshop
  • Academy of Marketing - Doctoral Colloqium - July 2014, Bournemouth University
  • Key Note Speaker, Doctoral Summer School, European Media Management Association. University of Zurich, Sept 2012
  • Executive Board Meeting, European Media Management Association, Bournemouth, UK (March 2013)
  • Executive Board Meeting, European Media Management Association, Tallin, Estonia (March 2014)
  • Executive Board Meeting, European Media Management Association, Hamburg, Germany (March 2015)
  • European Media Management Association, Annual General Assembly, Budapest, (February 2012)
  • European Media Management Association, Annual General Assembly, Tallin, (June 2014)

Conference Presentations

  • European Media Management Association, Annual Conference, Dynamic Capabilities: understanding media industry level dynamic capabilities, 11 Jun 2014, Tallin, Estonia
  • Strategy in Complex Settings, Dynamic Capability and Superior Firm performance in the UK media Industr, 19 Jun 2013, Glasgow, UK
  • European Media Management Association Annual Conference, Media management in a transformative digital environment, 13 Jun 2013, Bournemouth, UK
  • European Media Management Association Annual Conference, It was the best of times, it was the worst of times: a tale of two dynamic media management capabilities., 09 Feb 2012, Budapest, Hungary
  • European Media Management Association Annual Conference, The Dynamic Capability of European Television Broadcasters, 02 Jun 2010, Moscow, Russia
  • European Media Management Association Annual Conference, The future of non-terrestrial broadcasters in the UK television industry: moving from uncertainty to competitive strategy., 04 Feb 2010, London, UK
  • European Media Management Association Annual Conference, Making media strategy in times of uncertainty., 05 Feb 2009, Paris, France
  • Action Learning: Practices, Problems & Prospects, . Making the case for action learning as an effective framework for strategy making, 05 Mar 2008, UK
  • Academy of Marketing Annual Conference, Exploring the impact of music on young health and fitness club member loyalty., 05 Jul 2006, London, UK

Consultancy Activities

  • Bangladesh Government, Executive Education. Bangladesh Government, PI - Dr Dan Jackson; Co-I Dr John Oliver et al, 03 Feb 2020
  • Advertising effectiveness: solus and group viewing context, Consultancy. ITV, John Krzyzanowski, Commercial Audiences Manager, Group Marketing and Research, 20 Jul 2017
  • Corporate Strategy in the Media., Executive Training. Voice of Vietnam (VoV).

Attended Training

  • The Conversation: writing for the public and why, 15 Sep 2022
  • Evaluating Public Engagement Impact, 28 Jun 2022
  • The New Executive Education—Erasing the In-Person., 23 Jun 2022
  • Scenarios as tools for exploring and communicating high-impact lowprobability risks. Hosted by the Centre for the Study of Existential Risk, University of Cambridge, 01 Mar 2022
  • Parliament for Researchers – exploring select committee evidence, 09 Jun 2021
  • High quality public engagement, 15 Dec 2020
  • Unconscious Bias and Funding Applications, 18 Jun 2019
  • BU Research Councils Development Scheme, 06 Feb 2019
  • Experience Supervisors Training, 21 Nov 2018
  • Impact Case Study: Writing Retreat, 21 May 2018
  • Developing impact case studies, 02 May 2018
  • Data Protection, Information Security, Freedom of Information and Record Management, 17 Apr 2018
  • Research impact and the REF, 29 Jan 2018
  • What makes a REF 2, 3 or 4 output?, 17 Jan 2018
  • Targetting High Quality Journals, 26 Jul 2017
  • Writing Academy with Prof Matthew Bennett, 29 Mar 2017
  • Influencing public policy, 27 Oct 2016
  • Impact and your research: shaping our society and economy, 08 Apr 2016
  • Supporting Good Supervisory Practice, 11 Nov 2015
  • BU Grants Academy - Grant Writing Workshop, 10 Mar 2014
  • BU Mentoring & Coaching Programme, 02 Feb 2014


  • Doctor of Business Administration in Strategic Management and Marketing (2004)
  • Master of Business Administration in Strategic Management and Marketing (1997)
  • BA (Hons) Business Studies in Marketing (Marketing, 1986)


  • Academic Fellowship (Parliamentary Office of Science & Technology (UK Parliament), 2021)
  • Parliamentary Academic Fellow (Parliamentary Office of Science & Technology, 2020)
  • Visiting Scholar (Media Management & Transformation Centre, Jonkoping University, Sweden, 2015)
  • Visiting Fellow (University of Oxford (Reuter's Institute for the Study of Journalism), 2014)
  • Deputy President/Executive Board Member (European Media Management Association, 2012)
  • Visiting Scholar (University of the South Pacific, Fiji Islands, 2003)


  • Media Research Group, Member (2016-),
  • University of Oxford, Visiting Fellow (2016-),
  • World Media Economics & Management Association, Member (2015-),
  • European Media Management Association, Executive Board Member (2009-),
  • Strategic Management Society, Member,


  • Reuter's Institute for the Study of Journalism, University of Oxfrord
  • European Media Management Association / Strategic Management Society

Social Media Links

External Media and Press