Learning by Project – engaging students in self-reflection as a driver for learning

Authors: Rutherford

Conference: Warrington’s Works Research Festival

Dates: 3 July 2014


The cognitive, critical and creative skills essential for successful careers in the creative industries are the same as those required for self-directed learning. This provides media programmes with an advantage in trying to encourage our students to engage with the learning environment and take responsibility for their education.

In 2013-14, Level 4 Advertising students were assigned to devise an advertising campaign to change the attitudes and behaviours of students in the department of Media towards reading. It was our hope that, by confronting the Advertising students with the reflection of their own attitudes and behaviours in the data collected from their peers, we could encourage them to recognise, consider, and change their own attitudes.

Source: Manual

Preferred by: Rutherford