The Social Impact of Events in Social Media Conversation

Authors: Inversini, A., Sage, R., Williams, N., Buhalis, D.

Journal: Information and Communication Technologies in Tourism 2015 Proceedings of the International Conference

Publication Date: 01/01/2015

Pages: 283-294

DOI: 10.1007/978-3-319-14343-9_21

Abstract:

Events often support social causes. In addition to altruistic reasons, this association may bring also commercial benefits. However, to date, it is not entirely clear the extent to which event stakeholders engage in socially related discussions, making it difficult to evaluate the degree to which events act as a platform for social awareness. Using archived online narratives from Twitter.com, this study seeks to examine the extent to which event stakeholders engage in discussions of social causes. Results show that there is a scarce interest in socially motivated discussion by events attendees on social media.

Source: Scopus