Does it pay to be green for start-ups?

Authors: Shrivastava, M. and Tamvada, J.P.

Editors: Demirel, P. and Rentocchini, F.

Conference: Born to be green: The economics and management of green start-ups

Dates: 21-22 May 2015


A growing body of literature links firm performance with sustainability efforts.

However, the impact of going green on new firm start-ups has received little attention in the literature. Do the rewards of going green differ across new firm start-ups, middle aged firms, and old mature firms? Using a large scale database, this paper fills this gap and suggests that rewards to be green differ across the firms’ age distribution with entrepreneurial firms benefitting most from going green.

Source: Manual