Barriers and Facilitators to Event Greening Practices within the Corporate Sphere
Authors: Devenish, K. and Moital, M.
Conference: The 15th Asia Pacific Forum for Graduate Students Research in Tourism
Dates: 16-18 May 2016Abstract:
This study explored the barriers and facilitators to event greening within the corporate sphere, attempting to reveal factors which expedite and impede event greening. A case-study approach was utilised by interviewing six members of staff of a UK corporate event organisation. Although many barriers were present, potential facilitators were also uncovered. A lack of management support and formal policies as well as knowledge and resources acted as barriers to corporate event greening within the case-study organisation. Financial resources were also a facilitator, together with clients and temporal changes, therefore more barriers than facilitators were discovered. Many barriers were interconnected, appearing to stem from a short-term cost-benefit perspective. Recommendations for practice and for research are suggested.