Generation Y’s Support for Inbound Tourism in Vietnam: The Role of Place Attachment
Authors: Nguyen, T.H.H., Wassler, P. and Schuckert, M.
Conference: 2016 International Conference on Hospitality, Leisure, Sports, and Tourism-Summer Session
Dates: 12-14 July 2016
Abstract:This study, situated in the touristy city of Huế in Central Vietnam, takes the case of the young Vietnamese, particularly University students, in order to investigate the locals’ support for inbound tourism. It also measured a multidimensional construct of place attachment and determined the influence of this concept on their support levels. Findings have shown that the overall level of support is relatively high, wherein indicators related to pride and identity have generally scored higher than the ones related to economic factors. Female respondents have been indicated to show higher support for tourism inbound to Vietnam and students majoring in tourism have been found to be more supportive of inbound tourism than their counterparts from other faculties. In addition, place attachment was specified to have a significant impact on the respondents’ levels of support for inbound tourism.
Source: Manual