How can we better understand the #zerowaste lifestyle trend through Instagram?

Conference: Instagram Conference 2018

Dates: 1 June 2018

Abstract:

The zero-waste lifestyle which aims at encouraging people to produce as little trash as possible (Korst 2013) has grown in popularity during recent years and social media platforms like Instagram have contributed in disseminating the concept through its own platform vernacular (Gibbs et al. 2015). In order to gain better insights into the representations and issues around the zero-waste lifestyle phenomenon from an audience perspective, a content analysis of photos posted by individual users tagged with #zerowaste is being carried out. In this conference, I will be discussing the methodological approach adopted for this study including research design, data collection issues and potential Instagram-specific challenges.

Source: Manual