Tauheed Ramjaun

Dr Tauheed Ramjaun

  • Principal Academic in Corporate and Marketing Communications
  • Weymouth House W423, Talbot Campus, Fern Barrow, Poole, BH12 5BB
UN SDGs:
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Biography

My current areas of research interest include: branded content, online brand communities, health communications, digital communications.

Prior to joining academia, I worked for two years within the United Nations where I contributed in raising the online communications profile of the UNDP Country Office (Mauritius). I also spent several years within the marketing communications industry working for both advertising and public relations agencies.

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Quality education

"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"

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Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Journal Articles

Chapters

  • Ramjaun, T., 2023. Fighting Branded Misinformation. In: Canter, A., ed. Twenty Years, Another Branded Content Story: Another Collection Of Thought Provoking Essays From Leading Branded Content And Influencer Marketing Experts. London: Branded Content Marketing Association.
  • Ramjaun, T.A., 2021. Exploring the #zerowaste lifestyle trend on instagram. Critical Studies on Corporate Responsibility, Governance and Sustainability. 205-220.
  • Ramjaun, T., 2018. Exploring Sense of Community within an Online Healthcare Context. Palgrave Studies in Governance, Leadership and Responsibility. 79-95.

Conferences

  • Ramjaun, T., 2018. Media brands in the experience economy: exploring experiences as alternative revenue streams. In: IISES 7th Business & Management Conference 5-7 June 2018 Central European University.
  • Ramjaun, T., 2018. How can we better understand the #zerowaste lifestyle trend through Instagram? In: Instagram Conference 2018 1 June 2018 Middlesex University.
  • Ramjaun, T., 2016. Exploring brand-beneficiary relationships within a charity context. In: AMA 11th Global Brand Conference 2016 27 April-29 November 2016 University of Bradford.
  • Ramjaun, T., 2016. Corporate brand dimensions effecting brand-beneficiary relationships within a healthcare non-profit context. In: Corporate brand dimensions effecting brand-beneficiary relationships within a healthcare non-profit context. 18 May-20 November 2016 Ivey Leadership Centre.
  • Ramjaun, 2015. Brand events as a strategic tool for market sustainability and audience engagement: The case of three British newsbrands. In: European Media Management Association 2015 27-29 May 2015 Hamburg.
  • Ramjaun, 2014. Exploring audience-brand relationships on social media platforms: A case study of The Guardian brand on Facebook. In: European Media Management Association 2014 12-13 June 2014 Tallinn.

Internet Publications

Theses

Profile of Teaching PG

  • Integrated Campaign Planning
  • Integrated Campaign Planning Analysis & Decision-Making in Communication Management Branding & Brand Management Brands & Branding Academic Dissertation or Consultancy Project
  • Brands & Branding

Profile of Teaching UG

  • Branding Principles for Marketing Communications
  • Brand Management and Communication
  • Integrated Marketing Communications Brand Management & Communications Brands & Branding Relationship Marketing Academic Dissertation or Consultancy Project
  • Brands & Branding

External Responsibilities

Internal Responsibilities

Journal Reviewing/Refereeing

  • Social Media and Society, Anonymous peer review, 01 Sep 2022
  • Marketing education review, Anonymous peer review, 09 Oct 2017

Public Engagement & Outreach Activities

  • Participation in the StarttUp Tour (20 Jul 2016)
  • Global Festival of Learning China (26 Jun 2016-28 Jun 2016)
  • 'Your Brand is Your Biggest Asset' (11 Jun 2016)
  • Workshop (29 Jan 2014)

Conference Presentations

  • International Association for Media and Communication Research, Exploring marketing communications agency practitioners’ perspectives and practice of brand journalism, 26 Jun 2022, France
  • IISES 7th Business & Management Conference, Media brands in the experience economy, 05 Jun 2018, Central European University
  • Instagram Conference 2018, How can we better understand the #zerowaste lifestyle trend through Instagram?, 01 Jun 2018, Middlesex University

Consultancy Activities

  • Integrated Campaign Planning for New Product Launch, Coaching/Consultancy. Kitbrix, Robert Aldous, 01 Oct 2017

Attended Training

  • The Science of Storytelling, 16 Apr 2019
  • Certificate in Programme Leadership, 01 Jan 2018, Postgraduate Certificate
  • New Supervisors Training, 19 Oct 2016, Certificate of Doctoral Supervision
  • Snapchat storytelling for business, 07 Sep 2016
  • Discover Photography, 09 Jan 2013, Certificate of Achievement
  • Introduction to Counselling Skills Course, 19 Jan 2011, Certificate

Memberships

Networks

  • International Branding Association