Tauheed Ramjaun

Dr Tauheed Ramjaun

  • Senior Lecturer in Corporate and Marketing Communications
  • Weymouth House W423, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Back to top


My research interests are currently orientated around three main areas: (1) corporate brand communications (2) online brand communities (3) responsible consumption practices. My PhD dissertation explored corporate (charity) brand relationships within a non-profit context. As a ‘fused’ academic, I also assist various types of organisations in solving brand-related issues through the understanding and application of relevant theoretical concepts and frameworks.

Prior to joining academia, I worked for two years within the United Nations where I contributed in raising the online communications profile of the UNDP Country Office (Mauritius). I also spent several years within the advertising/public relations industry holding various positions such as Client Service Executive, Strategic Planner, and Head of Advertising & creative Services.

Current responsibilities

Programme Leader of the MA Marketing Communications

Unit Leader of the Brands & Branding module (L5 & L7)

Lead Examiner for the Chartered Institute of Public Relations (CIPR)...



Journal Articles



  • Ramjaun, T., 2018. Media brands in the experience economy: exploring experiences as alternative revenue streams. In: IISES 7th Business & Management Conference 5-7 June 2018 Central European University.
  • Ramjaun, T., 2018. How can we better understand the #zerowaste lifestyle trend through Instagram? In: Instagram Conference 2018 1 June 2018 Middlesex University.
  • Ramjaun, T., 2016. Exploring brand-beneficiary relationships within a charity context. In: AMA 11th Global Brand Conference 2016 27 April-29 November 2016 University of Bradford.
  • Ramjaun, T., 2016. Corporate brand dimensions effecting brand-beneficiary relationships within a healthcare non-profit context. In: Corporate brand dimensions effecting brand-beneficiary relationships within a healthcare non-profit context. 18 May-20 November 2016 Ivey Leadership Centre.
  • Ramjaun, 2015. Brand events as a strategic tool for market sustainability and audience engagement: The case of three British newsbrands. In: European Media Management Association 2015 27-29 May 2015 Hamburg.
  • Ramjaun, 2014. Exploring audience-brand relationships on social media platforms: A case study of The Guardian brand on Facebook. In: European Media Management Association 2014 12-13 June 2014 Tallinn.

Internet Publications


Profile of Teaching PG

  • Integrated Campaign Planning
  • Integrated Campaign Planning Analysis & Decision-Making in Communication Management Branding & Brand Management Brands & Branding Academic Dissertation or Consultancy Project
  • Brands & Branding

Profile of Teaching UG

  • Branding Principles for Marketing Communications
  • Brand Management and Communication
  • Integrated Marketing Communications Brand Management & Communications Brands & Branding Relationship Marketing Academic Dissertation or Consultancy Project
  • Brands & Branding

External Responsibilities

Internal Responsibilities

Journal Reviewing/Refereeing

  • Social Media and Society, Anonymous peer review, 01 Sep 2022
  • Marketing education review, Anonymous peer review, 09 Oct 2017

Public Engagement & Outreach Activities

  • Participation in the StarttUp Tour (20 Jul 2016)
  • Global Festival of Learning China (26 Jun 2016-28 Jun 2016)
  • 'Your Brand is Your Biggest Asset' (11 Jun 2016)
  • Workshop (29 Jan 2014)

Conference Presentations

  • IISES 7th Business & Management Conference, Media brands in the experience economy, 05 Jun 2018, Central European University
  • Instagram Conference 2018, How can we better understand the #zerowaste lifestyle trend through Instagram?, 01 Jun 2018, Middlesex University

Consultancy Activities

  • Integrated Campaign Planning for New Product Launch, Coaching/Consultancy. Kitbrix, Robert Aldous, 01 Oct 2017

Attended Training

  • The Science of Storytelling, 16 Apr 2019
  • Certificate in Programme Leadership, 01 Jan 2018, Postgraduate Certificate
  • New Supervisors Training, 19 Oct 2016, Certificate of Doctoral Supervision
  • Snapchat storytelling for business, 07 Sep 2016
  • Discover Photography, 09 Jan 2013, Certificate of Achievement
  • Introduction to Counselling Skills Course, 19 Jan 2011, Certificate



  • International Branding Association