Tauheed Ramjaun

Dr Tauheed Ramjaun

  • 01202 961242
  • tramjaun at bournemouth dot ac dot uk
  • Senior Lecturer (Academic) in Corporate Communications
  • Weymouth House W423, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Back to top


I am a researcher in brands and brand communities (online and offline). I am particular interested in exploring non-mainstream consumer collectives and explore the meanings and cultural contexts of consumption. My methodological approaches include netnography, thematic framing analysis and semiotic analysis. I advocate for a critical and sustainable approach to marketing.

Journal Articles

  • Serranno, S. and Ramjaun, T., 2018. Exploring Visual Brand-Related Electronic Word-of-Mouth on Instagram. Journal of Promotional Communications, 6 (1), 72-88.
  • Goodwin, E. and Ramjaun, T., 2017. Exploring Consumer Engagement in Gamified Health and Fitness Mobile Apps. Journal of Promotional Communication, 5 (2), 176-190.
  • Ramjaun, 2015. A Mauritian's qualitative brand communication research journey in the UK: A cross-cultural perspective. Journal of Communication Arts, 33 (2), 72-79.


  • Ramjaun, T., 2017. Exploring sense of community within an online healthcare context. In: Grigore, G., Stancu, A. and McQueen, D., eds. Corporate Responsibility and Digital Communities An International Perspective towards Sustainability. Springer, 79-95.


  • Ramjaun, T., 2018. Media brands in the experience economy: exploring experiences as alternative revenue streams. In: IISES 7th Business & Management Conference 5-7 June 2018 Central European University.
  • Ramjaun, T., 2018. How can we better understand the #zerowaste lifestyle trend through Instagram? In: Instagram Conference 2018 1 June 2018 Middlesex University.
  • Ramjaun, T., 2016. Exploring brand-beneficiary relationships within a charity context. In: AMA 11th Global Brand Conference 2016 27 April-29 November 2016 University of Bradford.
  • Ramjaun, T., 2016. Corporate brand dimensions effecting brand-beneficiary relationships within a healthcare non-profit context. In: Corporate brand dimensions effecting brand-beneficiary relationships within a healthcare non-profit context. 18 May-20 November 2016 Ivey Leadership Centre.
  • Ramjaun, 2015. Brand events as a strategic tool for market sustainability and audience engagement: The case of three British newsbrands. In: European Media Management Association 2015 27-29 May 2015 Hamburg.
  • Ramjaun, 2014. Exploring audience-brand relationships on social media platforms: A case study of The Guardian brand on Facebook. In: European Media Management Association 2014 12-13 June 2014 Tallinn.


Profile of Teaching PG

  • Integrated Campaign Planning

Profile of Teaching UG

  • Branding Principles for Marketing Communications
  • Brand Management and Communication

Internal Responsibilities

  • Programme Leader, Corporate & Marketing Communications

Public Engagement & Outreach Activities

  • Engagement with local entrepreneurs
  • Personal Branding Workshop
  • Group talk by AiMM members
  • Destination Branding Workshop

Conference Presentations

  • IISES 7th Business & Management Conference, Media brands in the experience economy, 05 Jun 2018, Central European University
  • Instagram Conference 2018, How can we better understand the #zerowaste lifestyle trend through Instagram?, 01 Jun 2018, Middlesex University

Consultancy Activities

  • Integrated Campaign Planning for New Product Launch, Coaching/Consultancy. Kitbrix, Robert Aldous, 01 Oct 2017

Attended Training

  • New Supervisors Training, 19 Oct 2016, Certificate of Doctoral Supervision
  • Snapchat storytelling for business, 07 Sep 2016
  • Discover Photography, 09 Jan 2013, Certificate of Achievement
  • Introduction to Counselling Skills Course, 19 Jan 2011, Certificate



  • International Branding Association
The data on this page was last updated at 04:06 on May 20, 2019.