Exploring the Role of Brand Co-creation in Brand Management Practices of UK Media Companies: PHD journey
Authors: Gray, M.
Conference: European Media Management Associtaion - Doctoral Summer School
Dates: 18-20 July 2018
Source: Manual
Authors: Gray, M.
Conference: European Media Management Associtaion - Doctoral Summer School
Dates: 18-20 July 2018
Source: Manual