Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist
Authors: Samuelson-Cramp, F. and Bolat, E.
Volume: Part F1869
Pages: 123-143
eISSN: 2662-1312
ISSN: 2662-1304
DOI: 10.1007/978-3-319-63480-7_7
Abstract:Much like the corporate sector, the charity and non-profit sector has adopted social media as one of their core engagement and fundraising tools. The online community has great power and has worked well for many brands; however, the extent to which this is benefitting the third sector is debatable. Is liking a non-profit organization on Facebook equal to donating money or running a marathon? A consumer’s online interaction with a charity, e.g. liking or sharing social media content and pages, is sometimes referred to as ‘slacktivism’. To date, studies on ‘slacktivist’ behavior in the social media context are limited to few conceptual papers. This study provides empirical insights into motivations and interactions of social media users towards non-profit and charity-related social media campaigns.
https://eprints.bournemouth.ac.uk/29896/
Source: Scopus
Helping the World One 'Like' at a Time: The Rise of the Slacktivist
Authors: Samuelson-Cramp, F. and Bolat, E.
Journal: CORPORATE RESPONSIBILITY AND DIGITAL COMMUNITIES: AN INTERNATIONAL PERSPECTIVE TOWARDS SUSTAINABILITY
Pages: 123-143
ISBN: 978-3-319-63479-1
DOI: 10.1007/978-3-319-63480-7_7
https://eprints.bournemouth.ac.uk/29896/
Source: Web of Science (Lite)
"Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist"
Authors: Bolat, E. and Samuelson-Cramp, F.
Editors: Grigore, G., Stancu, A. and McQueen, D.
Pages: 123-144
Publisher: Palgrave Macmillan
ISBN: 978-3319634791
Abstract:Much like the corporate sector, the charity and non-profit sector has adopted social media as one of their core engagement and fundraising tools. The online community has great power and has worked well for many brands; however, the extent to which this is benefitting the third sector is debatable. Is liking a non-profit organization on Facebook equal to donating money or running a marathon? A consumer’s online interaction with a charity, e.g. liking or sharing social media content and pages, is sometimes referred to as ‘slacktivism’. To date, studies on ‘slacktivist’ behavior in the social media context are limited to few conceptual papers. This study provides empirical insights into motivations and interactions of social media users towards non-profit and charity-related social media campaigns.
https://eprints.bournemouth.ac.uk/29896/
https://www.palgrave.com/de/book/9783319634791#aboutBook
Source: BURO EPrints