Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist

Authors: Samuelson-Cramp, F. and Bolat, E.

Volume: Part F1869

Pages: 123-143

eISSN: 2662-1312

ISSN: 2662-1304

DOI: 10.1007/978-3-319-63480-7_7

Abstract:

Much like the corporate sector, the charity and non-profit sector has adopted social media as one of their core engagement and fundraising tools. The online community has great power and has worked well for many brands; however, the extent to which this is benefitting the third sector is debatable. Is liking a non-profit organization on Facebook equal to donating money or running a marathon? A consumer’s online interaction with a charity, e.g. liking or sharing social media content and pages, is sometimes referred to as ‘slacktivism’. To date, studies on ‘slacktivist’ behavior in the social media context are limited to few conceptual papers. This study provides empirical insights into motivations and interactions of social media users towards non-profit and charity-related social media campaigns.

https://eprints.bournemouth.ac.uk/29896/

Source: Scopus

Helping the World One 'Like' at a Time: The Rise of the Slacktivist

Authors: Samuelson-Cramp, F. and Bolat, E.

Journal: CORPORATE RESPONSIBILITY AND DIGITAL COMMUNITIES: AN INTERNATIONAL PERSPECTIVE TOWARDS SUSTAINABILITY

Pages: 123-143

ISBN: 978-3-319-63479-1

DOI: 10.1007/978-3-319-63480-7_7

https://eprints.bournemouth.ac.uk/29896/

Source: Web of Science (Lite)

"Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist"

Authors: Bolat, E. and Samuelson-Cramp, F.

Editors: Grigore, G., Stancu, A. and McQueen, D.

Pages: 123-144

Publisher: Palgrave Macmillan

ISBN: 978-3319634791

Abstract:

Much like the corporate sector, the charity and non-profit sector has adopted social media as one of their core engagement and fundraising tools. The online community has great power and has worked well for many brands; however, the extent to which this is benefitting the third sector is debatable. Is liking a non-profit organization on Facebook equal to donating money or running a marathon? A consumer’s online interaction with a charity, e.g. liking or sharing social media content and pages, is sometimes referred to as ‘slacktivism’. To date, studies on ‘slacktivist’ behavior in the social media context are limited to few conceptual papers. This study provides empirical insights into motivations and interactions of social media users towards non-profit and charity-related social media campaigns.

https://eprints.bournemouth.ac.uk/29896/

https://www.palgrave.com/de/book/9783319634791#aboutBook

Source: BURO EPrints