Elvira Bolat

Dr Elvira Bolat

  • Associate Professor in Digital Marketing
  • Dorset House D134, Talbot Campus, Fern Barrow, Poole, BH12 5BB
UN SDGs:
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Research

Elvira is Associate Professor in Digital Marketing at Bournemouth University Business School and is part of the BU Responsible Gambling Research and Digital Marketing Research groups. Currently, Elvira is REF2028 Unit of Assessment 17 Output Champion and BU's Knowledge Exchange and Innovation Funding Panel Deputy Chair. Elvira has gained PhD with thesis titled 'Mobile Technology Capabilities and their role in service innovation practices in creative SMEs' and now is supervising other doctoral students in the fields of marketing and management with the focus on digital/interactive marketing. Currently, Dr Bolat is developing her emerging thought leadership in the areas of responsible digital marketing and influencer marketing through externally funded projects (i.e., GambleAware, ICRG) - work that she is developing into next REF assessment impact case studies. She was part of the REF2021 Trust repair impact case study that was submitted and feayured in the Unit of Assessment 17. Her research focuses on social media influencing, adoption of technology by businesses, trust repair in online space and responsible online gambling. Her consultancy projects have covered research related to responsible gambling practices, digital marketing planning and implementation for GambleAware, Dr Jackson's, Kudu Clothing and Eat Pho Ltd and others.

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

more information

Responsible consumption and production

"Ensure sustainable consumption and production patterns"

more information

Journal Articles

Books

  • Digital Entrepreneurship in Sub-Saharan Africa: Challenges, Opportunities and Prospects. Palgrave Macmillan.

Chapters

  • Taura, N., Bolat, E. and Madichie, N., 2019. Introduction to African Digital Entrepreneurship. In: Taura, N., Bolat, E. and Madichie, N., eds. Digital Entrepreneurship in Sub-Saharan Africa: Challenges, Opportunities, and Prospects.. Palgrave Macmillan.
  • Bolat, E., 2019. The African New Media Digital Revolution (some selected cases from Nigeria). In: Taura, N., Bolat, E. and Madichie, N., eds. Digital Entrepreneurship in Sub-Saharan Africa: Challenges, Opportunities, and Prospects. Palgrave Macmillan.
  • Callus, P., 2019. Shifting Cultural Capital: Kenyan Arts in Digital Spaces. In: Taura, N., ed. Digital Entrepreneurship in Sub-Saharan Africa. Palgrave.
  • Madichie, O, N., Taura, N. and Bolat, E., 2019. What’s next for Digital Entrepreneurship in Sub Saharan. Digital Entrepreneurship in Sub-Saharan Africa: Challenges, Opportunities, and Prospects. Palgrave Macmillan.. Palgrave Macmillan.
  • McQueen, D., Stancu, A. and Grigore, G., 2018. Corporate Responsibility, Digital Communities and Sustainability: Concluding Thoughts. 271-274.
  • Bolat, E., 2016. Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective. In: Stieler, M., ed. Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer, 1125-1138.

Conferences

  • Bolat, E., Staniforth, D. and Arden-Close, E., 2024. Young Male Users' Perceptions of UK Mobile Sports Betting Apps. In: Current Advances in Gambling Research 19-21 June 2024 Amsterdam, The Netherlands.
  • Wang, R., Bush-Evans, R., Arden-Close, E., McAlaney, J., Hodge, S., Bolat, E., Thomas, S. and Phalp, K., 2024. Usability of Responsible Gambling Information on Gambling Operator' Websites: A Webcam-Based Eye Tracking Study. Eye Tracking Research and Applications Symposium (ETRA).
  • Bolat, E. and Marangos, S., 2024. Into the Metaverse: Understanding Consumer Readiness and Adoption Factors. In: Digital Marketing Colloquium 2024: Exploring Artificial Intelligence, Metaverse and Web3 19-20 March 2024 Bournemouth University, United Kingdom.
  • Akcay, E., Kooli, K. and Bolat, E., 2022. Marketing Ethics in Brand Alliances between Large Enterprises and SMEs, A Dyadic Approach. In: ISBE 2022 26-28 October 2022 York, United Kingdom.
  • Arden-Close, E., Bolat, E., Vuillier, L. and Ali, R., 2022. Perceptions of Interactive, Real-Time Persuasive Technology for Managing Online Gambling. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 13213 LNCS, 28-42.
  • Altuwairiqi, M., Arden-Close, E., Bolat, E., Renshaw-Vuillier, L. and Ali, R., 2019. When people are problematically attached to social media: How would the design matter? Conference Proceedings - IEEE International Conference on Systems, Man and Cybernetics, 2019-October, 4211-4218.
  • Akcay, E., Kooli, K. and Bolat, E., 2019. Identifying Hidden Agreements in Value Co-Creation Process in marketing Alliances. In: Academy of Marketing 2-6 July 2019 London, UK.
  • Albuhameed, R., Bolat, E., Sit, J. and Memery, J., 2019. Effective consumer engagement with one social media platform: insights from O.K. Beauty. In: The 20th European Association for Education and Research in Commercial Distribution 2-4 July 2019 Zaragoza, Spain.
  • Madichie, N.O., Taura, N. and Bolat, E., 2019. Accelerating Tech-enabled Entrepreneurship in Sub-Saharan Africa: A two-sector assessment. In: International Academy of African Business and Development Conference 2019 8-11 May 2019 Tanzania.
  • Akcay, E.E., Kooli, K. and Bolat, E., 2018. Ethics and implicit agreements during the value co-creation process in cross-category brand alliances. In: 3rd International Conference of LIGUE with theme 'Sustainability goals implementation in the era of digitalisation in North Africa' 3-4 December 2018 Tunis, Tunisia.
  • Gilani, P., Bolat, E. and Wilkin, C., 2018. Leadership Chaos: When Power is in the Hands of Followers. In: 6th International Studying Leadership Conference 16-18 December 2018 Lancaster University Management School, Lancaster, UK.
  • Bolat, E., Ali, R. and Arden-Close, E., 2018. Value co-creation as an open business model: the case of gambling industry. In: 7th International Conference on Social Responsibility, Ethics and Sustainable Business (ICSR 2018) 12-13 October 2018 Oslo, Norway.
  • Bolat, E., Robson, J. and Do Paco, A., 2018. Consumer Trust in a Post-Truth World: Exploring Trust Repair Brand-Consumer Interaction Across Digital Media. In: The Asian Conference on Media, Communication & Film (IAFOR) 9-11 October 2018 Tokyo, Japan.
  • Bolat, E., Ali, R. and Arden-Close, E., 2018. Description: fund, to travel to Portugal in May-June 2018. In: Robson, J. and Kooli, K., eds. 17th International Congress on Nonprofit and public marketing 6-7 September 2018 Bournemouth, UK. Vanilla, shock and entertainment: marketing in the era of emotions International Congress on Public and Nonprofit Marketing, 1 Bournemouth, UK: Bournemouth University.
  • Ndasi, W., Roushan, G. and Bolat, E., 2018. Online sponsoring through cause – if you do it, do it right: Evaluating the impact of the ad context congruence. In: Robson, J. and Kooli, K., eds. 17th International Congress on Nonprofit and public marketing 6-7 September 2018 Bournemouth, UK. Vanilla, shock and entertainment: marketing in the era of emotions International Congress on Public and Nonprofit Marketing, 1-328.
  • Drosatos, G., Arden-Close, E., Bolat, E., Vuillier, L., McAlaney, J., Phalp, K. et al., 2018. Empowering responsible online gambling by real-time persuasive information systems. Proceedings - International Conference on Research Challenges in Information Science, 2018-May, 1-11.
  • Bolat, E. and Wilkin, C., 2018. Social media influencing as a business – it is all about curatorial logic. In: Academy of Marketing 2018 2-5 July 2018 University of Stirling, Stirling, UK.
  • Bolat, E., 2018. Digital Immersion: Origins of Stimulation Within Streaming and E-Sports. In: Academy of Marketing 2018 2-5 July 2018 University of Stirling, Stirling, UK.
  • Vanzeloti, C., Bolat, E. and Roushan, G., 2018. Bold SMEs Use Social Media Intelligence Capability. In: Academy of Marketing 2018 2-5 July 2018 University of Stirling, Stirling, UK.
  • Samuelson-Cramp, F. and Bolat, E., 2018. Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist. , 123-143.
  • Bolat, E., 2017. Mobile tech in Creative Business: Superfood or super fad? In: B2B Marketing Colloquium 6 October 2017 Bournemouth, UK.
  • Bolat, E., Robson, J., Ashraf, S., Sit, K., Birch-Chapman, S., Memery, J. and Jackson, C., 2017. Corporate brand rehab: Diagnosing trust repair mechanisms in the service sectors. In: 3rd International Colloquium on COBIIR: Current and Future Trends, Developments and Challenges 7-8 September 2017 Middlesex Universtiy, London, UK.
  • Jackson, C., Robson, J., Bolat, E., Memery, J., Sit, J. and Ashraf, S., 2017. When brand trust is tested. In: The Visitor Economy: Strategies and Innovations 4-6 September 2017 Bournemouth University.
  • Kennedy, G. and Bolat, E., 2017. Meet the HENRYs: A hybrid focus group study of conspicuous luxury consumption in the social media context. In: Academy of Marketing 2017 3-6 July 2017 Hull, United Kingdom.
  • Robson, J., Memery, J., Jackson, C., Sit, K., Bolat, E., Ashraf, S. and Birch, S., 2017. Trust Me: I’m no longer a damaged brand. In: McIntyre, C., ed. 3rd international colloquium on design, brand and marketing 5 April 2017 Bournemouth University.
  • Kooli, K., Akcay, E.E. and Bolat, E., 2017. Conceptualising Cross-Category Brand in Emerging Country Context: Merging Associative Network Memory Model and Resource Based View. In: 2017 Annual Conference of Emerging Markets Conference 5-7 January 2017 Indian Institute of Management Lucknow, Noida campus, India.
  • Bolat, E., 2017. Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective. , 1125-1138.
  • Bolat, E., Dogan, H., Biggins, D., Dupac, M. and Crowley, E., 2016. Empowering University Students Through Online Multiple Choice Questions. In: Chova, L.G., Martinez, A.L. and Torres, I.C., eds. 9th Annual International Conference of Education, Research and Innovation (iCERi) 14-16 November 2016 Valencia, Spain. , 4187-4193 IATED-INT ASSOC TECHNOLOGY EDUCATION A& DEVELOPMENT, LAURI VOLPI 6, VALENICA, BURJASSOT 46100, SPAIN.
  • Bolat, E. and Samuelson-Cramp, F., 2016. Helping the world one ‘like’ at a time – The rise of the Slacktivist. In: Grigore, G., Stancu, A. and Borgonovi, E., eds. 5th International Corporate Social Responsibility Conference 6-7 October 2016 Boconni University, Milan, Italy. Working Paper Series on Social Responsibility, Ethics and Sustainable Bsuiness, 5, 12-13 Boconni University, Milan, Italy: ASE Publishing, Bucharest, Romania.
  • Akcay, E., Kooli, K. and Bolat, E., 2016. A Conceptual Framework for Cross-Category Brand Alliance Performance – Cases From an Emerging Country. In: 7th EMAC REGIONAL CONFERENCE Where the East kisses the West: Marketing Convergence and Divergence in the New Europe 14-16 September 2016 Sarajevo.
  • Bolat, E., O'Sullivan, H. and Sreedharan, C., 2016. Radicalising the Marketing of Higher Education: Learning from students - generated social media data. In: Academy of Marketing 4-7 July 2016 Newcastle, UK.
  • Bolat, E. and Memery, J., 2016. Meaningful CSR Communication via Digital Media. In: Academy of Marketing 4-7 July 2016 Newcastle, UK.
  • Bolat, E. and Cutler-Smith, H., 2016. Social media ‘on the go’: Examining the impact of age. In: Academy of Marketing 4-7 July 2016 Newcastle, UK.
  • Bolat, E., O'Sullivan, H. and Sreedharan, C., 2016. Listening to students' conversations and stories - how, what and where? In: Contemporary Thought in HE Marketing Colloquium. 27 April 2016 Bournemouth, UK.
  • Bolat, E., 2016. Future of marketing as add on discipline: An agenda for engaging diverse learners. In: Contemporary Thought in HE Marketing Colloquium 27 April 2016 Bournemouth, UK.
  • Biggins, D., Crowley, E., Bolat, E., Dupac, M. and Dogan, H., 2015. Using Peerwise to improve engagement and learning. In: The European Conference on Education 1-5 July 2015 Brighton, United Kingdom. , 585-602 Japan: The International Academic Forum (IAFOR).
  • Biggins, D., Crowley, E., Bolat, E., Dogan, H. and Dupac, M., 2015. Using Peerwise to Improve Engagement and Learning. In: The European Conference on Education 1-5 July 2015 Brighton, UK.
  • Akcay, E.E., Kooli, K. and Bolat, E., 2015. MEASURING CROSS-CATEGORY BRAND ALLIANCE PERFORMANCE - A TRIADIC PERSPECTIVE. In: Sarkici, I., ed. 2nd B2B Marketing Colloquium: B2B in a Transnational Context 20 March 2015 Regent's University, London, UK.
  • Bolat, E. and Bobeva, M., 2014. Using tablets for e-assessment of project-based learning. In: 13th European Conference on e-Learning ECEL-2014 30-31 October 2014 Copenhagen, Denmark.
  • Bolat, E., 2014. Why to use mobile technology? In: Academy of Marketing Conference 2014 7-10 July 2014 Bournemouth, UK.
  • Bolat, E., 2014. Mobility - Unveiling the essence and value of mobility. In: European Academy of Marketing Conference 3-6 June 2014 Valencia, Spain. Paradigm shifts and interactions: 43 Annual conference, 174 Valencia: European Academy of Marketing; Universitat de València.
  • Bolat, E. and Bobeva, M., 2014. Using Tablets for e-Assessment of Project-Based Learning. PROCEEDINGS OF THE 13TH EUROPEAN CONFERENCE ON E-LEARNING (ECEL 2014), 56-64.
  • Bolat, E., Kooli, K. and Wright, L.T., 2013. Motivation of social media users to engage with brands’ fanpages. In: 2013 MAG Scholar Conference 11-14 November 2013 Dubai.
  • Bolat, E. and Kooli, K., 2013. Mobile Social Media as a Strategic Capability: Expanding Opportunties Social Media Has to Offer to B2B Firms. In: Academy of Marketing 9-11 July 2013 Cardiff.
  • Bolat, E. and Apostolakis, C., 2012. Mobile Technology Capabilities in Creative Industries: A Resource-based Perspective. In: British Academy of Management 11-13 September 2012 Cardiff, University of Cardiff.
  • Bolat, E. and Aroean, L., 2012. Does mobile technology influence service innovation? In: Mickelsson, J. and Helkkula, A., eds. AMA SERVSIG International Service Research Conference 7-9 June 2012 Helsinki, Finland. Innovative service perspectives: Proceedings from the AMA SERVSIG Internation Service Research Conference, 27 Helsinki, Finland: Hanken School of Economics.
  • Bolat, E. and Aroean, L., 2012. Mobile technology deployment in creative B2B service industry. In: Mickelsson, J. and Helkkula, A., eds. AMA SERVSIG International Service Research Conference 7-9 June 2012 Helsinki, Finland. Innovatyive Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, 50 Helsinki, Finland: Hanken School of Economics.
  • Bolat, E., Aroean, L. and Robson, J.. Exploring the mobile technology deployment process in a creative B2B service industry. In: Academy of Marketing Conference 2012 2-5 July 2012 Southampton, UK. Marketing: Catching the technology wave - Proceedings from the Academy of Marketing Conference.
  • Bolat and Apostolakis, C.. Mobile technology capabilities in creative service firms: A resource-based perspective. In: British Academy of Management 11-13 September 2012 Cardiff. Management research revisited: Prospects for theory and practice.

Reports

Internet Publications

Theses

  • Bolat, E., 2015. Mobile technology capabilities and their role in service innovation practices in creative SMEs. PhD Thesis. Bournemouth University, Faculty of Management, Department of Marketing.

Exhibitions

  • Bolat, E. et al., 2016. Digital Me, Pop-up Photo Exhibition. Photo. Digital Me. Sovereign Shopping Centre, Boscombe, Bournemouth. 5 November 2016.

Posters

Others

PhD Students

  • Kajal Hetal Patel, 2024. The Examination of integrating Voice and Repetition into interactive Digital Marketing Content and impact of such content on customers' intention to adopt Smart Technology, (In progress)
  • Sitsada Sartamorn, 2025. Study on supporting traditional Thai businesses through e-commerce and other technological implementations: exploring ways to improve technological readiness and capability of SMEs., (In progress)
  • Luu Thuy Linh Pham, 2026. Always look on the dark side of life: how advertising appeals impact sustainable luxury purchase intention within different contexts for consumer narcissism, (In progress)
  • Ali Saleh M Alfurayhi, 2028. Investigating Consumers' Privacy Concerns in AI-Driven Marketing and Their Impact on Consumer Trust and Repurchase Intentions, (In progress)
  • Reem Mohamed Mansoor Abd Mohamed Albuhameed. Exploring the (non)engagement behaviours of lurkers on social media: an investigation of the UK skincare sector., (In progress)
  • Ndasi Wilson, 2017. The co-alignment of online affiliate retail marketing strategy and e-philonthropy: Issues and prospects (completed, August 2017)
  • Lara Christ, visiting PhD student from Brazil funded by the Brazilian government, 2020. Nonprofit marketing
  • Ediz Edip Akcay. MEASURING CROSS-CATEGORY BRAND ALLIANCE PERFORMANCE - A TRIADIC PERSPECTIVE
  • Claudia Vanzelotti. Digital marketing and marketisation in HE
  • Marie Howell. Leveraging Social Media To Facilitate Sustainability for Entrepreneurial Startups Within A Digital Incubator in a Technical Cluster

Profile of Teaching PG

  • (Unit Leader) Marketing Communications (2011-2016 )
  • Contemporary Issues in Marketing (2010-2011)
  • Research Methods (2012-2013)
  • The Connected Consumer
  • Advanced Marketing, MBA (elective unit), Unit Leader (2016-2017)
  • Strategic Applied Marketing, MBA (2017-2018)
  • Digital Marketing (unit lead) (2019-)
  • Shaping the Future of Work, MBA (2019-)

Profile of Teaching UG

  • Introduction to Management (2012-2013)
  • Developing management competencies (2013-2014)
  • (Unit Leader) Digital (Interactive) Marketing (2014 - )
  • BSc (Hons) Marketing - Programme Leader (across all levels) (2013-2018)
  • Developing Strategy for Global Markets, level 6, unit leader (2017-2019)
  • Digital Marketing and Communications, level 6, online, unit leader (2017-)
  • Digital Marketing (UG, level 6, 2019 - current)
  • Fashion Business, L6 (2022 - current)
  • Research Project (L6, Unit lead, 2023-2024)

Invited Lectures

  • Influencer economy as a powerful force for harness, Kayseri (Turkey), 23 Sep 2020 more
  • Internet of People: Considerations for Research &, Mohali (India), 11 Jun 2020 more
  • The 'FYRE' world of social media influencing, Bournemouth University, 29 Nov 2019 more
  • Bournemouth University International College, 11 Jan 2019 more
  • Introduction to Global Mindset, Bournemouth University, Bournemouth, UK, 31 Oct 2018 more
  • Unique marketing: crossover with art and science, Bournemouth University/Bournemouth School 4 Girls, 17 Jan 2018 more
  • Digital Communications, Bournemouth University International College, 10 Jan 2018 more
  • The EU at an inflection point, World Economy Department, Russian Diplomatic Acade, 28 Apr 2017 more
  • Digital Transformation, Financial University, Moscow, Russia, 24 Apr 2017 more
  • Creativity in Communication, Bournemouth University International College, 11 Jan 2017 more
  • Digital Tansformation: Implications for Academia a, London, UK, 15 Nov 2016 more
  • Creativity in Communication, Bournemouth University International College, 06 Jan 2016 more

Grants

  • Matched betting and the risks of gambling harms (GambleAware, 01 Aug 2024). Awarded
  • Understanding Young People’s Engagement with Influencer Content Related to Gambling or Gambling-Like Activities & Co-Designing Possible Interventions in Response (GambleAware, 22 Apr 2024). In Progress
  • Annual GB Treatment and Support Survey additional analyses – Gambling types (GambleAware, 18 Sep 2023). Completed
  • Interventions, practices and systems to support CYP at risk of harm (GambleAware, 24 Apr 2023). Completed
  • Public engagement event: “Picturing and voicing responsible online gambling” (Economic and Social Research Council, 07 Nov 2020). In Progress
  • Exploring social media influencing: role in and input to the Digital Resilience Framework and Digital Citizenship agenda (Bournemouth University Research Impact Funding, 11 Sep 2020). Completed
  • Picturing and voicing responsible online gambling (Economic and Social Research Council, 11 Sep 2020). Completed
  • Powerful Social Norms, Meaningful Transparency and Data-Informed Behavioural Change for Responsible Online Gambling (EROGamb 2.0) (GambleAware, 01 Sep 2019). Awarded
  • Participatory Design of Interactive Persuasive Gambling Awareness: Enabling Gambler-Centered Innovation (National Center for Responsible Gaming (NCRG), 01 Apr 2019). Awarded
  • CPD income as part of Professional Development courses for Tourism & Hospitality professionals): Marketing strategy and social media management (CPD, 18 Mar 2019). Completed
  • CPD income as part of Professional Development courses for Tourism & Hospitality professionals): Marketing strategy and social media management (CPD, 14 Mar 2019). In Progress
  • Erasmus+ Mobility and Training Fund, 4th EUA Funding Forum (Ramon Llull University (URL), Barcelona, Spain) (Erasmus+, 18 Oct 2018). Completed
  • Erasmus Teaching Fund, Digital Marketing at University of Beira Interior (Covilhã, Portugal). (Erasmus, 27 May 2018). Completed
  • QR Funding, B2B Marketing conference: The power of digitalisation (QR, Faculty of Management, 06 May 2018). Completed
  • QR, Influences on Consumer Behaviour Cluster Engagement activities (QR, Faculty of Management, 15 Apr 2018). Completed
  • CPD income as part of Professional Development courses for Tourism & Hospitality professionals): Digital marketing and branding – the power of storytelling (CPD, 15 Mar 2018). Completed
  • CPD income as part of Professional Development courses for Tourism & Hospitality professionals): Marketing strategy and social media management (CPD, 08 Mar 2018). Completed
  • 17th International Annual Congress on Public and Nonprofit Marketing (IAPNM, 05 Mar 2018). Completed
  • From Compassion to Defence: Exploring Service Brands’ Trust Repair Mechanisms across Traditional and Digital Media (Academy of Marketing, 01 Aug 2017). Completed
  • Marketing industry competitions and their role in fusing research, education & professional practice (Bournemouth University, URAP, 05 Jun 2017). Awarded
  • Investigating Forms of Leadership in a Digital Age (Bournemouth University, URAP, 04 Jun 2017). Awarded
  • Trust repair in the service sectorThis item is a favourite (BU QR, 01 Dec 2016). Awarded
  • Student adoption, use and relationship with wearable technology and telematics (Bournemouth University, URAP, 18 Jan 2016). Awarded
  • Shampoo Marketing Analysis (Which?, 01 Jan 2016). Awarded
  • Sad Reality or Bright Future? Exploring the adoption and deployment of the Internet of Things (IoT) by UK SMART SMEs. (FACULTY OF MANAGEMENT RESEARCH INVESTMENT FUND, Bournemouth University, 22 Nov 2015). In Progress
  • This is where I study: Social Journalism on Facebook (Bournemouth University, Fusion Investment Fund, FIF strand: Co-creation and co-production, 01 Feb 2015). Completed
  • FBU (Financial University and Bournemouth University) Workshop: Digital momentum for SMEs (Santander, 04 Jan 2015). Awarded
  • Co-creating a Multiple Choice Question repository with students and for all students (Bournemouth University, Fusion Investment Fund, FIF strand: Co-creation and co-production, 30 Nov 2014). Completed
  • B2B MARKETING COLLOQUIUM "Recent Challenges and Advances in B2B Marketing" (Santander, 03 Feb 2014). Completed

External Responsibilities

  • The Economic and Social Research Council (ESRC) Southwest Doctoral Training Partnership (SWDTP), Research Supervisor (2023-)
  • University of Roehampton, London, MBA, MSc Digital Marketing external examiner (2020)
  • Anglia Ruskin University London, Modular Assessment Panel - Extrenal Examiner (2020-2024)
  • Digital Marketing Association, Judge for the DMA Awards (2020-2021)
  • 16TH INTERNATIONAL CONFERENCE ON PERSUASIVE TECHNOLOGIES CONFERENCE, Track chair and Programme Committee member (2020-2021)
  • The 7th International Conference on Behavioural and Social Computing, Organising Committee member, publicity chair (2020)
  • Digital Marketing Association (DMA), DMA Awards Judge (2020-2021), https://dma.org.uk/awards
  • Dr Elvira Bolat serves as a publicity chair for the 7th International Conference on Behavioural and Social Computing, Bournemouth University (Bournemouth UK), 5-7 November 2020, Publicity chair (2020), http://besc-conf.org/2020/organizing_committee.html
  • co-chairs of the Digital marketing, eCommerce, eTourism and SMART ecosystems track at the 16th International Conference on Persuasive Technology 2021, Bournemouth (UK), 12-14 April 2021, Track Co-chair (2020-2021), https://persuasive2021.bournemouth.ac.uk/
  • The Manchester Metropolitan University, External Examiner for the Marketing degrees (2020-2024)
  • Ingenuity Start-up and Innovation programme, Mentor (2020-2022)
  • UKCIS Digital Resilience Working Group Research Partner Network, Parent Zone, Academic Associate (2020-)
  • Travel and Tourism Research Association 2019, Experience and co-creation track Co-chair (2019), https://www.bournemouth.ac.uk/about/our-faculties/faculty-management/our-departments/department-tourism-hospitality/travel-tourism-research-association-2019/conference-themes-call-papers
  • AACSB, Volunteer (2019-)
  • University of South London, BSc Marketing and Social Media external val.member (2019)
  • Qualitative Market Research: An International Journal, Reviewer (2018-)
  • Journal of Business to Business Marketing, Reviewer (2018-)
  • University of Castilla–La Mancha, PhD examiner (2018-)
  • INTERNATIONAL ASSOCIATION ON PUBLIC AND NONPROFIT MARKETING (AIMPN) - United Kingdom, The National President (2018-), http://www.aimpn.org/
  • Journal of Business to Business Marketing, Member of Editorial Board (2018-)
  • Journal of Business-to-Business Marketing, Member of the Editorial Board (2018-), https://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=wbbm20
  • Journal of Business Research, Reviewer (2017-)
  • Cogent Business and Management, Reviewer (2017-)
  • Journal of Academic Value Studies (JAVS), Member of the Advisory Board (2015-), http://www.javstudies.com/javs/display.doms?pg=/index&_variant=en&_rand=#
  • Academy of Marketing Science, Member of the Research Committee Reviewer (2015-)
  • University of Southampton, External Examiner (2015-2018)
  • Bournemouth and Poole College, External moderator for Access to HE Diploma (BS) (2014-2018)
  • Journal of Customer Behaviour, Reviewer (2014-), http://www.westburn-publishers.com/journal-of-customer-behaviour/journal-of-customer-behaviour.html; Journal of Customer Behaviour
  • B2B SIG Colloquium, Academy of Marketing, Organising Committee (2014-), https://www.academyofmarketing.org/sigs/b2b-sig/
  • Academy of Marketing, Chair of the AM B2B Marketing SIG (2013-)
  • European Academy of Marketing, Reviewer (2012-)
  • Journal of Business and Industrial Marketing, Reviewer (2012-2013)
  • Academy of Marketing, Reviewer (2012-)

Internal Responsibilities

  • Module 2 Instructor, Help to Grow Management Course https://smallbusinesscharter.org/help-to-grow-management-course
  • Deputy Chair, Bournemouth University's Knowledge Exchange & Innovation Funding Panel
  • Output Champion, REF 2028 Unit of Assessment 17
  • Chair, Digital Marketing Colloquium 2024. https://www.bournemouth.ac.uk/about/our-faculties/bournemouth-university-business-school/department-marketing-strategy-innovation/digital-marketing-colloquium-2024
  • Director of Accreditation, Faculty of Management Executive Team
  • Panel Member, Research Impact Funding Panel
  • Panel member, SSH Ethics Panel
  • Mentor and Assessor, TeachBU
  • Mentor, PG Certificate in Education Practice
  • AOL Lead for the Department of Marketing, Assurance of Learning (AOL), AACSB, The Business School
  • PhD Examiner, Faculty of Management Research Committee
  • Final Viva Chair, Faculty of Management Research Committee
  • Faculty of Management, Department of Marketing Global Engagement Leader, Global Engagement Leads
  • Faculty of Management PhD Research Forum + Action Learning Sets Co-leader, Faculty of Management PhD Research Forum + Action Learning Sets
  • Faculty of Management, Department of Marketing Ethics Champion, Ethics Committee
  • Independent Pay & Promotion Panel Member, Bournemouth University Independent Pay & Promotion Panel
  • Internal Independent Member, Academic Offence Panel, Faculty of Management
  • Transfer viva Chair, PGR
  • Programme Leader, BSc (Hons) Marketing - Joint Programme

Journal Reviewing/Refereeing

  • Journal of Business-to-Business Marketing, Anonymous peer review, 15 Jan 2018
  • Qualitative Market Research, Anonymous peer review, 01 Jan 2018
  • Journal of business research, Anonymous peer review, 01 Sep 2017
  • Cogent Business & Management, Anonymous peer review, 16 Apr 2017
  • Journal of Marketing Management, Anonymous peer review, 05 Jul 2015
  • Journal of Business and Industrial Marketing, Anonymous peer review, 01 Apr 2014
  • Journal of Customer Behavior, Anonymous peer review, 16 Mar 2014

Public Engagement & Outreach Activities

  • Enabling Safer Gambling Parliamentary reception (19 Apr 2023)
  • Dr Elvira Bolat has delivered a Zoom masterclass titled “Make it or break it: Marketing as a Major Ingredient of a Successful Business” to Bournemouth University International College students, May 20 (20 May 2020)
  • 'Is there responsible gambling? A discussion around marketing and corporate social responsibility’. (14 Sep 2018)
  • BU Festival of Learning 2018. Trust Deficit causes and remedies for businesses (Masterclass). (19 Jun 2018)
  • BU Festival of Learning, 2018 Trust Deficit (consultancy workshop) (19 Jun 2018)
  • BU Fesival of Learning, Digital Me Exhibition: Part II (16 Jun 2018)
  • Lies and scandals: whatever happened to trust?; Festival of Learning 2017 (11 Jul 2017)
  • Digital Me Exhibition. BU Festival of Learning 2017 (08 Jul 2017)
  • Digital Me, BU Global Festival of Learning in China 2017 (15 May 2017-19 May 2017)
  • Business Consultancy Pop-up Store (17 Nov 2016)
  • Digital Me Pop-up Photo Gallery; ESRC Festival of Social Science 2016 (05 Oct 2016)
  • Success in Business – Building a Strong Brand (21 Jul 2016)
  • Parallel worlds: real life vs digital personalities (29 Jun 2016)
  • Digital Planet and its People (27 Jun 2016)
  • Tweet, like, snap and share to generate business: 6 tips in 60 minutes (27 Jun 2016)
  • The Hunger Games: Let’s Win Together! (16 Jul 2015)
  • Success in Business – Building a Strong Brand (15 Jul 2015)
  • The Festival of Learning On-Tour (13 Jun 2015)
  • Success in Business – Building a Strong Brand (09 Jul 2014-09 Jul 2015)

Conference Presentations

  • AACSB 2020 Virtual EMEA Annual Conference, Delivering Interdisciplinary Programmes, 26 Oct 2020, Virtual, Rome (Italy)

Consultancy Activities

  • Dr Elvira Bolat has delivered an online module (module 3. Boosting your digital marketing presence) for the Charity Management Certificate, online CPD, CPD Online course provision. Forum Business Training
  • Digital Marketing as part of the Grads for Growth EU scheme, Consultancy; mentoring. Dr Jackson's

Qualifications

  • PGCE in Education Practice (Bournemouth University, 2015)
  • PhD in Strategic marketing/management (Bournemouth University, 2015)
  • MSc in Management with Marketing (2009)
  • BA (Hons) in Economics (2008)
  • BA (Hons) in Finance and Investment Management (2008)

Honours

  • You are Brilliant Award, student experience (Student Union, 2024)
  • You are Brilliant Award, student experience (Student Union, 2022)
  • Nominated for Vice-Chancellor's Staff Awards 2018: Inspiring Learning category (Bournemouth University, 2018)
  • You're Brilliant Award: for BSc Marketing programme leadership (Student Union, BU, 2018)
  • 3rd Prize BU Research Photography Competition 2017 (Bournemouth University, 2017)
  • Co-creation award (3 projects with students: Claudia Wilkin, Elizabeth Falkowska, Charlie Simmons:https://microsites.bournemouth.ac.uk/cel/2017/12/06/outstanding-final-year-undergraduate-students-received-co-creation-awards-from-the-university/ (Center for Excellence in Learning, 2017)
  • Co-creation award (4 projects with students: Alanna Jones, Gemma Kennedy, Eleanor Harrison, Anastasia Moraites) (Center for Excellence in Learning, 2017)
  • You are Brilliant! award, Student Experience category (Student Union, Bournemouth University, 2017)
  • You are Brilliant! award, Student Experience category, CEL co-creation project (Student Union, Bournemouth University, 2017) (Student Union, 2017)
  • You are Brilliant! award, Student Experience category: teaching in DIM unit (Student Union, Bournemouth University, 2017) (Student Union, 2017)
  • 1st Prize for IDM Student Competition 2016, consultancy project for Virgin Money Giving, winning team: DigiThink. Link to further info - http://dma.org.uk/press-release/digithink-wins-idm-student-marketing-competition-2016 (Institute of Direct and Digital Marketing (IDM), 2016)
  • Best Paper in Track "HE Marketing" Award. (Academy of Marketing, 2016)
  • Co-creation award (3 projects with students: Freya Samuelson, Harry Cutler-Smith, Harley Hashtroudi) (Center for Excellence in Learning, 2016)
  • Nominated for Vice-Chancellor's Staff Awards 2016: Unsung Hero category (Bournemouth University, 2016)
  • TEL Toolkit: Certificate of Contribution to Learning Excellence (Centre for Excellence in Learning, Bournemouth University, 2016)
  • You are Brilliant! award, Student Experience category (Student Union Bournemouth University, 2016)
  • You'Re Brilliant Award; student experience category (BU Service Excellence and BU Student Union, 2016)
  • Nominated for Vice-Chancellor's Staff Awards 2015: Global BU category (Bournemouth University, 2015)
  • You are Brilliant! award, Student Experience category (Student Union Bournemouth University, 2015)
  • Nominated for Vice-Chancellor's Staff Awards 2014: Collaborative Team (Bournemouh University, 2014)
  • Best paper in track: “Competitive intelligence, analysis and strategy” for the paper “Exploring the mobile technology deployment process in a creative B2B service industry” (Academy of Marketing, 2012)

Memberships

Networks

  • Women's Academic Network at BU

Social Media Links

External Media and Press