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Biography

Elvira is a Senior Lecturer (Academic) in Marketing at the Faculty of Management. She has led the BSc Marketing degree, BU's first inter-faculty degree, for 4.5 years and currently mentors new Programme Leader. Moreover, Dr Bolat is Global Engagement Leader at the Department of Marketing, Faculty of Management - responsible for driving BU's and Department's global agenda.

Dr Bolat is Senior Fellow of HEA and Department of Marketing Assurance of Learning (AACSB) Lead.

She is currently teaching and leading the following subjects: Digital Interactive Marketing (UG Business Studies and International Business Management programmes), Digital Marketing and Communications (UG Global Business Management programme), Digital Marketing (UG level 6), Developing Strategy for Global Markets (UG level 6). In the past she led and taught on Strategic Applied Marketing (MBA), Marketing Communications unit (PG), Developing Management Competencies unit (UG Business Studies), Introduction to Management unit (UG Business Studies), Contemporary Issues in Marketing unit (PG), Research in Business Management unit (UG Business Studies), Research Methods unit (PG)...

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Research

Elvira's research covers digital aspects of businesses and its marketing. Her doctoral research focused on mobile technology capabilities and their role in service innovation practices in the creative SMEs.

She has written papers on the use of digital technology in the Higher Education.

She is deputy-chair for Business-to-Business Special Interest Group (SIG), Academy of Marketing and since 2013 has organised annual B2B Marketing colloquiums, as a result of which number of special issues were developed.

Her latest projects are (1) within the fashion industry with particular focus on luxury branding and digital marketing; (2) food poverty in the UK - creating awareness and building local partnerships in striking food poverty; (3) conversion postgraduate course – an agenda for engaging diverse learners; (4) role of a social journalism in attracting and supporting international students; (5) adoption of the IoT by SMEs and by consumers in the UK.

Favourites

Journal Articles

Chapters

  • Bolat, E. and Samuelson-Cramp, F., 2017. "Helping the World One ‘Like’ at a Time: The Rise of the Slacktivist". In: Grigore, G., Stancu, A. and McQueen, D., eds. Corporate Responsibility and Digital Communities: An International Perspective towards Sustainability. Palgrave Macmillan.
  • Bolat, E., 2016. Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective. In: Stieler, M., ed. Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer, 1125-1138.

Conferences

Internet Publications

Theses

  • Bolat, E., 2015. Mobile technology capabilities and their role in service innovation practices in creative SMEs. PhD Thesis. Bournemouth University, Faculty of Management, Department of Marketing.

Exhibitions

  • Bolat, E. et al., 2016. Digital Me, Pop-up Photo Exhibition. Photo. Digital Me. Sovereign Shopping Centre, Boscombe, Bournemouth. 5 November 2016.

Posters

Others

  • Fletcher, Y., 2016. Persuasive packaging. Which? Published.
  • Pearl, J., 2016. What's really in your shampoo. Which? Published.

PhD Students

  • Ediz Edip Akcay. MEASURING CROSS-CATEGORY BRAND ALLIANCE PERFORMANCE - A TRIADIC PERSPECTIVE
  • Claudia Vanzelotti. Digital marketing and marketisation in HE
  • Marie Howell. Leveraging Social Media To Facilitate Sustainability for Entrepreneurial Startups Within A Digital Incubator in a Technical Cluster
  • Ndasi Wilson, 2017. The co-alignment of online affiliate retail marketing strategy and e-philonthropy: Issues and prospects (completed, August 2017)
  • Reem Albuhameed, 2022. Brand Posts to Engage and Promote: Beauty Brand Perspective

Profile of Teaching PG

  • (Unit Leader) Marketing Communications (2011-2016 )
  • Contemporary Issues in Marketing (2010-2011)
  • Research Methods (2012-2013)
  • The Connected Consumer
  • Advanced Marketing, MBA (elective unit), Unit Leader (2016-2017)
  • Strategic Applied Marketing, MBA (2017-)

Profile of Teaching UG

  • Introduction to Management (2012-2013)
  • Developing management competencies (2013-2014)
  • (Unit Leader) Digital (Interactive) Marketing (2014 - )
  • BSc (Hons) Marketing - Programme Leader (across all levels)
  • Developing Strategy for Global Markets, level 6, unit leader (2017-)
  • Digital Marketing and Communications, level 6, online, unit leader (2017-)
  • Digital Marketing (UG, level 6, 2019 - current)

Invited Lectures

  • 5 October 2014. Guest lecture on "Changing nature of marketing communications", UK Education Exhibition, British Consul, Ritz Carlton, Moscow, Russia
  • 7 October 2014. Guest lecture on "Changing nature of marketing communications", UK Education Exhibition, British Consul, Corithia Hotel, St. Petersburg, Russia
  • 18 March 2015. Guest lecture on "Global Economy – a Digital Future: Bournemouth – a world’s digital hub", Financial University under the Government of the Russian Federation, Moscow, Russia
  • 4 October 2015. Guest lecture on "Marketing as a Career Choice: Merging Creativity & Science", UK Education Exhibition, British Consul, Ritz Carlton, Moscow, Russia
  • 1 October 2015. Guest lecture on "Changing Nature of Marketing Communications: Lessons from Science", Financial University under the Government of the Russian Federation, Faculty of Management, Moscow, Russia
  • Digital Tansformation: Implications for Academia a, London, UK, 15 Nov 2016 more
  • Creativity in Communication, Bournemouth University International College, 11 Jan 2017 more
  • Creativity in Communication, Bournemouth University International College, 06 Jan 2016 more
  • Digital Transformation, Financial University, Moscow, Russia, 24 Apr 2017 more
  • The EU at an inflection point, World Economy Department, Russian Diplomatic Acade, 28 Apr 2017 more
  • Digital Communications, Bournemouth University International College, 10 Jan 2018 more
  • Unique marketing: crossover with art and science, Bournemouth University/Bournemouth School 4 Girls, 17 Jan 2018 more

Grants

  • Erasmus Teaching Fund, Digital Marketing at University of Beira Interior (Covilhã, Portugal). (Erasmus, 27 May 2018). Awarded
  • QR Funding, B2B Marketing conference: The power of digitalisation (QR, Faculty of Management, 06 May 2018). Completed
  • QR, Influences on Consumer Behaviour Cluster Engament activities (QR, Faculty of Management, 15 Apr 2018). In Progress
  • CPD income as part of Professional Development courses for Tourism & Hospitality professionals): Digital marketing and branding – the power of storytelling (CPD, 15 Mar 2018). Completed
  • CPD income as part of Professional Development courses for Tourism & Hospitality professionals): Marketing strategy and social media management (CPD, 08 Mar 2018). Completed
  • 17th International Annual Congress on Public and Nonprofit Marketing (IAPNM, 05 Mar 2018). In Progress
  • From Compassion to Defence: Exploring Service Brands’ Trust Repair Mechanisms across Traditional and Digital Media (Academy of Marketing, 01 Aug 2017). Awarded
  • Marketing industry competitions and their role in fusing research, education & professional practice (Bournemouth University, URAP, 05 Jun 2017). Awarded
  • Investigating Forms of Leadership in a Digital Age (Bournemouth University, URAP, 04 Jun 2017). Awarded
  • Trust repair in the service sectorThis item is a favourite (BU QR, 01 Dec 2016). Awarded
  • Student adoption, use and relationship with wearable technology and telematics (Bournemouth University, URAP, 18 Jan 2016). Awarded
  • Shampoo Marketing Analysis (Which?, 01 Jan 2016). Awarded
  • Sad Reality or Bright Future? Exploring the adoption and deployment of the Internet of Things (IoT) by UK SMART SMEs. (FACULTY OF MANAGEMENT RESEARCH INVESTMENT FUND, Bournemouth University, 22 Nov 2015). In Progress
  • This is where I study: Social Journalism on Facebook (Bournemouth University, Fusion Investment Fund, FIF strand: Co-creation and co-production, 01 Feb 2015). Completed
  • FBU (Financial University and Bournemouth University) Workshop: Digital momentum for SMEs (Santander, 04 Jan 2015). Awarded
  • Co-creating a Multiple Choice Question repository with students and for all students (Bournemouth University, Fusion Investment Fund, FIF strand: Co-creation and co-production, 30 Nov 2014). Completed
  • B2B MARKETING COLLOQUIUM "Recent Challenges and Advances in B2B Marketing" (Santander, 03 Feb 2014). Completed

External Responsibilities

  • Qualitative Market Research: An Intrnational Journal, Reviewer (2018-)
  • Journal of Business to Business Marketing, Reviewer (2018-)
  • INTI Colleges in Malaysia, Hertfordshire University, External Examiner for Marketing Modules (2018-)
  • University of Castilla–La Mancha, PhD examiner (2018-)
  • Journal of Business Research, Reviewer (2017-)
  • Cogent Business and Management, Reviewer (2017-)
  • Journal of Academic Value Studies (JAVS), Member of the Advisory Board (2015-), http://www.javstudies.com/javs/display.doms?pg=/index&_variant=en&_rand=#
  • Academy of Marketing Science, Member of the Research Committee Reviewer (2015-)
  • University of Southampton, External Examiner (2015-)
  • Bournemouth and Poole College, External moderator for Access to HE Diploma (BS) (2014-)
  • Journal of Customer Behaviour, Reviewer (2014-), http://www.westburn-publishers.com/journal-of-customer-behaviour/journal-of-customer-behaviour.html; Journal of Customer Behaviour
  • B2B SIG Colloquium, Academy of MArketing, Organising Committee (2014-), https://www.academyofmarketing.org/sigs/b2b-sig/
  • Academy of Marketing, Chair of the AM B2B Marketing SIG (2013-)
  • European Academy of Marketing, Reviewer (2012-)
  • Journal of Business and Industrial Marketing, Reviewer (2012-2013)
  • Academy of Marketing, Reviewer (2012-)

Internal Responsibilities

  • Programme Leader, BSc (Hons) Marketing - Joint Programme
  • Transfer viva Chair, PGR
  • Internal Independent Member, Academic Offence Panel, Faculty of Management
  • Independent Pay & Promotion Panel Member, Bournemouth University Independent Pay & Promotion Panel
  • Faculty of Management, Department of Marketing Ethics Champion, Ethics Committee
  • Faculty of Management PhD Research Forum + Action Learning Sets Co-leader, Faculty of Management PhD Research Forum + Action Learning Sets
  • Faculty of Management, Department of Marketing Global Engagement Leader, Global Engagement Leads
  • Final Viva Chair, Faculty of Management Research Committee
  • PhD Examiner, Faculty of Management Research Committee
  • AOL Lead for the Department of Marketing, Assurance of Learning (AOL), AACSB, The Business School
  • Mentor, PG Certificate in Education Practice
  • Mentor, TeachBU

Public Engagement & Outreach Activities

  • BU FoL 2018. Trust Deficit: causes and remedies for businesses Today we live in a post-truth era with businesses being exposed to numerous crisis events as well as dealing with cynical consumers. We will be discussing the realities of consumer cynicism in this post-truth world and looking at the causes of trust damage in this session. You can also join us for our masterclass on trust repair after this session (separate booking required).
  • BU FoL 2018, Today we live in a post-truth era with businesses being exposed to numerous crisis events as well as dealing with cynical consumers. We will be discussing the realities of consumer cynicism in this post-truth world and looking at the causes of trust damage in this session. You can also join us for our masterclass on trust repair after this session (separate booking required). - consultancy workshops.
  • BU FoL 2018, Digital Me Exhibition: Chapter II Digital is everywhere; everything involves digital; everyone is aware and, to a certain extent, has a relationship with digital. I am digital… are you? We all have different Digital Me stories to tell. Come and learn what stories Bournemouth University academics and students have discovered in our second instalment of the Digital Me Exhibition. Stop, reflect and debate on artwork that illustrates the results of social science research around digital experiences.
  • Lies and scandals: whatever happened to trust?; Festival of Learning 2017
  • Digital Me Exhibition. BU Festival of Learning 2017
  • Digital Me, BU Global Festival of Learning in China 2017
  • Business Consultancy Pop-up store, BU Festival of Enterprise 2016
  • Digital Me Pop-up Photo Gallery; ESRC Festival of Social Science 2016; http://digitalmebu.wordpress.com
  • BU Summer Breaks / workshop 2016
  • Parallel worlds: real life vs digital personalities. BU Festival of Learning 2016, in partnership with Barclays Digital Eagle Labs
  • Tweet, like, snap and share to generate business: 6 tips in 60 minutes. BU Global Festival of Learning in China
  • Digital Planet and its People, BU Global Festival of Learning in China
  • The Hunger Games: Let’s Win Together!, Festival of Learning 2015, BU, 16th July.
  • BU Summer Breaks / workshop 2015
  • The Festival of Learning On-Tour 2015. Raising awareness about food poverty, food waste and teaching public to grow own fruits and veg. Bournemouth Town Centre, 13th June.
  • BU Summer Breaks / workshop 2014
  • BU Festival of Learning workshop "Mobile technology: Distraction or touch point in education and professional development?", Bournemouth University, 11 June 2013. Co-facilitators: Elvira Bolat, Dr. Milena Bobeva, Dr. Kaouther Kooli
  • BU Festival of Learning workshop "Mobile momentum: Creating opportunities and being SMART", Bournemouth University, 10 June 2013
  • Academic workshop "Mobile momentum: Creating opportunities and being SMART", Budmouth College, Weymouth, 4 December 2013

Consultancy Activities

  • Digital Marketing as part of the Grads for Growth EU scheme, Consultancy; mentoring. Dr Jackson's

Qualifications

  • BA (Hons) in Finance and Investment Management (2008)
  • BA (Hons) in Economics (2008)
  • MSc in Management with Marketing (2009)
  • PGCE in Education Practice (Bournemouth University, 2015)
  • PhD in Strategic marketing/management (Bournemouth University, 2015)

Honours

  • Best paper in track: “Competitive intelligence, analysis and strategy” for the paper “Exploring the mobile technology deployment process in a creative B2B service industry” (Academy of Marketing, 2012)
  • Nominated for Vice-Chancellor's Staff Awards 2014: Collaborative Team (Bournemouh University, 2014)
  • Nominated for Vice-Chancellor's Staff Awards 2015: Global BU category (Bournemouth University, 2015)
  • You are Brilliant! award, Student Experience category (Student Union Bournemouth University, 2015)
  • You are Brilliant! award, Student Experience category (Student Union Bournemouth University, 2016)
  • Best Paper in Track "HE Marketing" Award. (Academy of Marketing, 2016)
  • 1st Prize for IDM Student Competition 2016, consultancy project for Virgin Money Giving, winning team: DigiThink. Link to further info - http://dma.org.uk/press-release/digithink-wins-idm-student-marketing-competition-2016 (Institute of Direct and Digital Marketing (IDM), 2016)
  • You'Re Brilliant Award; student experience category (BU Service Excellence and BU Student Union, 2016)
  • Nominated for Vice-Chancellor's Staff Awards 2016: Unsung Hero category (Bournemouth University, 2016)
  • TEL Toolkit: Certificate of Contribution to Learning Excellence (Centre for Excellence in Learning, Bournemouth University, 2016)
  • You are Brilliant! award, Student Experience category (Student Union, Bournemouth University, 2017)
  • 3rd Prize BU Research Photography Competition 2017 (Bournemouth University, 2017)
  • You are Brilliant! award, Student Experience category: teaching in DIM unit (Student Union, Bournemouth University, 2017) (Student Union, 2017)
  • You are Brilliant! award, Student Experience category, CEL co-creation project (Student Union, Bournemouth University, 2017) (Student Union, 2017)
  • Co-creation award (3 projects with students: Freya Samuelson, Harry Cutler-Smith, Harley Hashtroudi) (Center for Excellence in Learning, 2016)
  • Co-creation award (4 projects with students: Alanna Jones, Gemma Kennedy, Eleanor Harrison, Anastasia Moraites) (Center for Excellence in Learning, 2017)
  • Co-creation award (3 projects with students: Claudia Wilkin, Elizabeth Falkowska, Charlie Simmons:https://microsites.bournemouth.ac.uk/cel/2017/12/06/outstanding-final-year-undergraduate-students-received-co-creation-awards-from-the-university/ (Center for Excellence in Learning, 2017)
  • You're Brilliant Award: for BSc Marketing programme leadership (Student Union, BU, 2018)

Memberships

Networks

  • Women's Academic Network at BU

External Media and Press

The data on this page was last updated at 04:14 on August 20, 2018.