Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners

Authors: Memery, J., Sit, J., De Miranda Gonçalves, A.D. and Pino, G.

Start date: 12 June 2019

This data was imported from Web of Science (Lite):

Authors: Sit, K.J., Goncalves, A.D.D.M., Pino, G. and Memery, J.

Journal: ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING

Pages: 137-144

eISSN: 2198-7254

ISBN: 978-3-030-18910-5

ISSN: 2198-7246

DOI: 10.1007/978-3-030-18911-2_18

The data on this page was last updated at 05:12 on February 26, 2020.