Branding Transformation Through Social Media and Co-creation: Lessons from Marriott International.
Authors: Nyangwe, S., Buhalis, D.
Editors: Stangl, B., Pesonen, J.
Journal: ENTER
Publication Date: 2018
Pages: 257-269
Publisher: Springer
ISBN: 978-3-319-72922-0
https://doi.org/10.1007/978-3-319-72923-7
Source: DBLP