Branding Transformation Through Social Media and Co-creation: Lessons from Marriott International.

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Authors: Nyangwe, S. and Buhalis, D.

Editors: Stangl, B. and Pesonen, J.

https://doi.org/10.1007/978-3-319-72923-7

Journal: ENTER

Pages: 257-269

Publisher: Springer

ISBN: 978-3-319-72922-0

The data on this page was last updated at 05:32 on April 17, 2021.