Branding Transformation Through Social Media and Co-creation: Lessons from Marriott International.

Authors: Nyangwe, S. and Buhalis, D.

Editors: Stangl, B. and Pesonen, J.

Journal: ENTER

Pages: 257-269

Publisher: Springer

ISBN: 978-3-319-72922-0

https://doi.org/10.1007/978-3-319-72923-7

Source: DBLP