Social Media Return on Investment and Performance Evaluation in the Hotel Industry Context.

Authors: Buhalis, D. and Mamalakis, E.

Editors: Tussyadiah, I. and Inversini, A.

Journal: ENTER

Pages: 241-253

Publisher: Springer

ISBN: 978-3-319-14342-2

https://doi.org/10.1007/978-3-319-14343-9

Source: DBLP