The Globalisation of Marketing Ideology
Authors: Eckhardt, G., Varman, R., Firat, F., Belk, R., Penaloza, L. and Denegri-Knott, J.
Journal: JOURNAL OF MACROMARKETING
Volume: 35
Issue: 1
Pages: 149
eISSN: 1552-6534
ISSN: 0276-1467
Source: Web of Science (Lite)