Men will be Men, Women will be Women: The Case of Cross-gender Brand Extensions
Authors: Reghunathan, A. and Joseph, J.
Start date: 26 October 2017
Journal: Advances in Consumer Research
Volume: 45
Pages: 465-468
Publisher: Association for Consumer Research
ISSN: 0098-9258
The data on this page was last updated at 05:30 on November 25, 2020.