Men will be Men, Women will be Women: The Case of Cross-gender Brand Extensions

Authors: Reghunathan, A. and Joseph, J.

Start date: 26 October 2017

Journal: Advances in Consumer Research

Volume: 45

Pages: 465-468

Publisher: Association for Consumer Research

ISSN: 0098-9258

The data on this page was last updated at 05:30 on November 25, 2020.