Winning the Brand Loyalty Cup: The Psychological Play of Symbol-related Brand Elements of Football Clubs
Authors: Reghunathan, A. and Joseph, J.
Conference: Mathsport Asia
Dates: 10-12 December 2018
Source: Manual
Authors: Reghunathan, A. and Joseph, J.
Conference: Mathsport Asia
Dates: 10-12 December 2018
Source: Manual