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A complex identity and brand structure: insights from the Swedish public sector

Authors: Chapleo, C., Leijerholt, U. and O'Sullivan, H.

Conference: International Congress on Public and Nonprofit Marketing

Dates: 7 July-8 December 2022

https://eprints.bournemouth.ac.uk/37902/

Source: Manual

A complex identity and brand structure: insights from the Swedish public sector

Authors: Chapleo, C., Leijerholt, U. and O'Sullivan, H.

Conference: International Congress on Public and Nonprofit Marketing

https://eprints.bournemouth.ac.uk/37902/

http://www.iapnm2022.eeg.uminho.pt/

Source: BURO EPrints