Exploring the influence of brand activism on customers’ personal beliefs and purchasing intentions.
Authors: Hassaine, L., Skandrani, H., Kooli, K.
Conference: Linda Hassaine l, Skandrani H. and Kooli K., 2025. Exploring the influence of brand activism on customers’ personal beCobiir conference. Brand Purpose Under Pressure: Navigating Misinformation, Polarization, and Geopolitical Risk to Safeguard Corporate Identity, Image, and Reputation.
Dates: 16/07/2025
Publication Date: 01/10/2025
Source: Manual