Cliff Van Wyk

Cliff Van Wyk

  • 01202 966776
  • cvwyk at bournemouth dot ac dot uk
  • Senior Lecturer In Advertising and Market Communication
  • Weymouth House W420, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Journal Articles

  • Arroyo-Almaraz, I., Calle Mendoza, S. and Van Wyk, C., 2018. Efficacy in communication of DNGOs. The use of Facebook in emergency campaigns. Revista Latina de Comunicacion Social, 73, 765-789.
  • Arroyo-Almaraz, I. and Van-Wyk, C., 2011. Multicultural marketing in Spain; perspectives on communications directed at immigrant population groups. Revista Latina de Comunicacion Social, 66, 482-504.

Profile of Teaching PG

  • Creative Strategy and Analysis
  • Applied Creativity
  • Creative Strategy for Advertising

Profile of Teaching UG

  • Account Planning, Creativity in Communications, Creative Strategy and Analysis
  • Account Planning
  • Applied Creativity
  • Behavioural Economics
  • Applied Advertising Campaigns
  • Creative Strategy for Advertising

Invited Lectures

  • Applied Creativity, University of Paris ll; Pantheon-Assas, 05 Mar 2020 more
  • Visiting Professor, Paris, France, 01 Jan 2017 more

External Responsibilities

  • Falmouth University, External Examiner (2020-)
  • EDCOM (European Association of Communication Agencies), Board Member (2016-2022)
  • Southampton Solent University, External Examiner (2014-2016)
  • NHTV University of Applied Sciences, Netherlands, Visiting Lecturer (2010-2015)

Public Engagement & Outreach Activities

  • Judging panel for the European EDCOM advertising award competition
  • Member of Judging Panel


  • Professional Course - Industry Body in TV Masters (Thinkbox, 2020)


  • EDCOM, Board (2010-),
  • Academy of Marketing Science, Fellow,