Dayle Childs

Dayle Childs

  • Senior Lecturer in Sales and Sport Marketing
  • Dorset House D125, Talbot Campus, Fern Barrow, Poole, BH12 5BB
UN SDGs:
Back to top

Biography

Dr Dayle Childs is welcoming prospective PhD applicants interested in conducting research in the areas related to Sales & Marketing.

Dayle is a Senior Lecturer in Sales & Sports Marketing within the Business School. Dayle is a multiple award-winning researcher in the area of Sales and Sales Management, with a growing portfolio of research projects and publications since completing his PhD in 2020 at Loughborough University.

Dayle studies an MSc in International Management from Loughborough University and a BSc in Sport Development from University of Portsmouth. Dayle also has 2 years of professional experience in Sales, and 2 years experience working in marketing with Badminton England (UK) and UK International Soccer (USA), alongside 5 years football coaching experience across the UK and USA.

Dayle is an expert in the fields of sales and sports marketing, and leads the Sports Business Analytics (PG), Sports Marketing (UG), and Conducting Research in Sports and Exercise (UG) modules at Bournemouth University...

more

Research

Within-person research; Longitudinal research; Sales; Marketing; Burnout; Self-efficacy; Resilience

Marcos, J., Hough, A., & Childs, D. (2023). Artificial intelligence in strategic account management: Applications, benefits, & risks. Digital Velocity. DOI: https://issuu.com/samaonline/docs/velfall_2023?fr=xKAE9_zU1NQ&utm_medium=email&utm_source=sharpspring&sslid=M7c0NrKwNDewMDUxAwA&sseid=MzK1sDS2sLAwMAIA&jobid=3384becc-e935-4df5-906c-b0ebbc465b90 - pp 47-52

Childs, D., Lee, N., Cadogan, J. W., & Dewsnap, B. (2023). How within-person research can extend marketing knowledge. Journal of the Academy of Marketing Science, 1-20. DOI: https://doi.org/10.1007/s11747-023-00978-8

Childs, D. R., Lee, N., Dewsnap, B., & Cadogan, J. W. (2019). A within-person theoretical perspective in sales research: outlining recommendations for adoption and consideration of boundary conditions. Journal of Personal Selling & Sales Management, 39(4), 386-399. DOI: https://doi.org/10.1080/08853134.2019.1620612

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDG:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

more information

Journal Articles

  • Childs, D., Lee, N., Cadogan, J.W. and Dewsnap, B., 2024. How within-person research can extend marketing knowledge. Journal of the Academy of Marketing Science, 52 (3), 695-714.
  • Childs, D., Lee, N., Cadogan, J.W. and Dewsnap, B., 2023. Correction: How within-person research can extend marketing knowledge (Journal of the Academy of Marketing Science, (2023), 10.1007/s11747-023-00978-8). Journal of the Academy of Marketing Science.
  • Childs, D., Cadogan, J., Dewsnap, B. and Lee, N., 2019. A within-person theoretical perspective in sales research: outlining recommendations for adoption and consideration of boundary conditions. Journal of Personal Selling and Sales Management, 39 (4).

Conferences

  • Childs, D., Cadogan, J., Lee, N. and Dewsnap, B., 2023. I’d rather not think for myself: How positive feedback and job autonomy influence the impact of sales anxiety on burnout. In: Global Sales Science Institute 7-10 June 2023 Toronto Canada.
  • Childs, D., Pappas, A., Lee, N., Cadogan, J. and Dewsnap, B., 2023. Understanding and mitigating the evolution of salesperson burnout: A within-person longitudinal analysis. In: Winter American Marketing Association 2023 10-12 February 2023 Tennessee.
  • Childs, D., Lee, N., Cadogan, J. and Dewsnap, B., 2022. A longitudinal examination of salesperson burnout: Understanding the within-person burnout process and how it can be managed". In: Winter American Marketing Association 2022 18-20 February 2022 Las Vegas. 202 Winter AMA conference preceedings, 33, 771-775 American Marketing Association.
  • Childs, D., Lee, N., Cadogan, J. and Dewsnap, B., 2020. An analysis of sales self-efficacy change: drivers and outcomes. In: American Marketing Association Winter Conference 2020 14-16 February 2020 San Diego.

PhD Students

  • Luu Thuy Linh Pham, 2026. The impact of the dark triad on marketing outcomes, (In progress)

Grants

  • Hearst Positivity Project (Hearst, 01 Nov 2022). Awarded

Journal Reviewing/Refereeing

  • Industrial Marketing Management, Anonymous peer review, 01 Jun 2023
  • Journal of Personal Selling and Sales Management, Anonymous peer review, 01 Sep 2021

Conference Presentations

  • Global Sales Science Institute Conference 2023, I’d rather not think for myself: How positive feedback and job autonomy influence the impact of sales anxiety on burnout., 07 Jun 2023, Toronto, Canada
  • American Marketing Association Winter Academic Conference 2023, Understanding and mitigating the evolution of salesperson burnout: A within-person longitudinal analysis., 23 Feb 2023, Nashville, USA
  • American Marketing Association Winter Academic Conference 2022, A longitudinal examination of the salesperson burnout process and how it can be managed, 18 Feb 2022, Las Vegas, USA
  • American Marketing Association Winter Academic Conference 2020, An analysis of sales self-efficacy change: drivers and outcomes, 14 Feb 2020, San Diego, USA

Honours

  • Best Abstract Global Sales Science Institute Conference 2023 (Global Sales Science Institute, 2023)
  • Conference Scholarship for Global Sales Science Institute Conference 2023 (American Marketing Association, 2023)
  • Best paper in track – Sales Management and Personal Selling - Winter AMA Conference 2020 (American Marketing Association, 2020)
  • James M. Comer Award for the best contribution to Selling and Sales Management Theory – Honourable Mention (Journal of Personal Selling and Sales Management, 2020)
  • Sales SIG Doctoral Dissertation Award Runner Up (Sales SIG, 2020)