Dayle Childs

Dayle Childs

  • Senior Lecturer in Sales and Sport Marketing
  • Dorset House D125, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Dr Dayle Childs is welcoming prospective PhD applicants interested in conducting research in the areas related to Digital Marketing & Sales.

Despite being an early-career researcher, Dr Dayle Childs is a multiple award-winning researcher in the area of Sales and Sales Management, with a growing portfolio of research projects and publications.

Dayle is a Lecturer in Digital Marketing within the Business School. He has an MSc in International Management from Loughborough University and a BSc in Sport Development from University of Portsmouth. Dayle recently finished his PhD research about the negative effect of self-efficacy on salesperson effort and performance at Loughborough University.

Dr Dayle Childs also has 2 years of professional experience in Sales, and 1 year experience working in marketing

Dayle is currently teaching the following units: Digital Marketing Fundamentals (UG), Digital Marketing (UG), Branding and Integrated Communications (UG), and Relationships and customer selling (PG).


Within-person research; Longitudinal research; Sales; Marketing; Burnout; Self-efficacy; Resilience

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDG:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Journal Articles

  • Childs, D., Cadogan, J., Dewsnap, B. and Lee, N., 2019. A within-person theoretical perspective in sales research: outlining recommendations for adoption and consideration of boundary conditions. Journal of Personal Selling and Sales Management, 39 (4).


  • Childs, D., Pappas, A., Lee, N., Cadogan, J. and Dewsnap, B., 2023. Understanding and mitigating the evolution of salesperson burnout: A within-person longitudinal analysis. In: Winter American Marketing Association 2023 10-12 February 2023 Tennessee.
  • Childs, D., Lee, N., Cadogan, J. and Dewsnap, B., 2022. A longitudinal examination of salesperson burnout: Understanding the within-person burnout process and how it can be managed". In: Winter American Marketing Association 2022 18-20 February 2022 Las Vegas. 202 Winter AMA conference preceedings, 33, 771-775 American Marketing Association.
  • Childs, D., Lee, N., Cadogan, J. and Dewsnap, B., 2020. An analysis of sales self-efficacy change: drivers and outcomes. In: American Marketing Association Winter Conference 2020 14-16 February 2020 San Diego.


  • Hearst Positivity Project (Hearst, 01 Nov 2022). Awarded

Journal Reviewing/Refereeing

  • Journal of Personal Selling and Sales Management, Anonymous peer review, 01 Sep 2021


  • Best paper in track – Sales Management and Personal Selling - Winter AMA Conference 2020 (American Marketing Association, 2020)
  • James M. Comer Award for the best contribution to Selling and Sales Management Theory – Honourable Mention (Journal of Personal Selling and Sales Management, 2020)
  • Sales SIG Doctoral Dissertation Award Runner Up (Sales SIG, 2020)