Digital Marketing in 2019 – The Importance of Trust.

Authors: Bolat, E.

Publisher: Report Central Blog


We live in a post-truth world. A world characterised by consumer cynicism. This is thanks to the likes of fake news and digital stories that can be merely stories without facts. A world where a single tweet, social media post or digital story can represent a truth.

What does this mean for businesses and brands? In a world where digital presence is unavoidable, this makes every single business, brand and individual vulnerable. After all, one negative social media post can trigger contagious distrust. In turn, this can damage the reputation and decrease profits. This content reports on five steps to take in order to pre-plan trust repair or manage any trust erosion effectively.

Source: Manual