Welkum to Lodnon 2012 Oimplycs! In sponsorship war, common sense is first casualty

Authors: Parry, K.D.

Publication Date: 2012

Publisher: Sports Business Insider

http://sportsbusinessinsider.com.au/news/category/sponsorship-and-marketing/welkum-to-the-lodnon-2102-oimplycs-in-games-sponsorship-war-commonsense-is-first-casualty/

Source: Manual