Keith Parry

Dr Keith Parry

  • Deputy Head of Department in Sport and Event Management
  • DH
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Dr Keith D. Parry is Deputy Head of Department in the Department of Sport and Event Management at Bournemouth University and an Adjunct Fellow of Western Sydney University. His research interests are primarily focused on identity, sport and in/exclusion and how both traditional and newer, online media formats are used to present and discuss these subjects. He is positioned at the intersection of sports organisations and sport consumers, frequently using a variety of online/netnographic methods to examine the influence of media formats on the latter and the ability for consumers to shape discussions related to sport. His recent research has focussed on media coverage and framing of a variety of topics such as LGBT inclusivity, women’s football, concussion in association football and rugby, and racism

He has published widely in leading journals such as Sport in Society, Communication & Sport and International Review for the Sociology of Sport, and has contributed to a number of key edited texts in this area, such as Routledge International Handbook on Sport Fans and Fandom and Handbook of Masculinity and Sport...


Journal Articles

  • White, A.J., D. Parry, K., Humphries, C., Phelan, S., Batten, J. and Magrath, R., 2022. Duty of Karius: Media Framing of Concussion Following the 2018 UEFA Champions League Final. Communication and Sport, 10 (3), 541-563.
  • Parry, K., White, A.J., Cleland, J., Hardwicke, J., Batten, J., Piggin, J. and Howarth, N., 2022. Masculinities, Media and the Rugby Mind: An Analysis of Stakeholder Views on the Relationship Between Rugby Union, the Media, Masculine-Influenced Views on Injury, and Concussion. Communication and Sport, 10 (3), 564-586.
  • Muir, K., Anderson, E., Parry, K.D. and Letts, D., 2022. The Changing Nature of Gay Rugby Clubs in the United Kingdom. Sociology of Sport Journal, 39 (2), 178-185.
  • Cleland, J., Adair, D. and Parry, K., 2022. Fair Go? Indigenous Rugby League Players and the Racial Exclusion of the Australian National Anthem. Communication and Sport, 10 (1), 74-96.
  • Clarkson, B.G., Culvin, A., Pope, S. and Parry, K.D., 2022. Covid-19: Reflections on threat and uncertainty for the future of elite women’s football in England. Managing Sport and Leisure, 27 (1-2), 44-55.
  • Richards, J., Parry, K.D. and Gill, F., 2022. “The guys love it when chicks ask for help”: an exploration of female rugby league fans. Sport in Society, 25 (5), 927-944.
  • Clarkson, B.G., Parry, K.D., Culvin, A. and Pope, S., 2022. An institutional analysis of gender (in)equalities, COVID-19 and governance of elite women's football in Australia, England and the USA. Sport, Business and Management: An International Journal.
  • Hansen, M., Kavanagh, E., Anderson, E., Parry, K. and Cleland, J., 2022. An analysis of responses on Twitter to the English Premier League’s support for the anti-homophobia rainbow laces campaign. Sport in Society.
  • Manoli, A.E., Parry, K.D. et al., 2022. Managing sport and leisure in the era of Covid-19. Managing Sport and Leisure, 27 (1-2), 1-6.
  • Parry, K.D., Storr, R., Kavanagh, E.J. and Anderson, E., 2021. Conceptualising organisational cultural lag: Marriage equality and Australian sport. Journal of Sociology, 57 (4), 986-1008.
  • Fenton, A., Parry, K.D., Ahmed, W. and Chadwick, S., 2021. Understanding sporting brands and entrepreneurship using netnography and social network analysis. International Journal of Technology Transfer and Commercialisation.
  • Smith, M., Young, G., Batten, J., Anderson, E., Parry, K.D., Collins, R. and White, A.J., 2021. Athletes with neurodegenerative disease: A phenomenological exploration of family members' experiences. Qualitative Report, 26 (11), 3492-3518.
  • Parry, K.D., White, A., Anderson, E. and Batten, J., 2021. The shifting media discourse surrounding head injuries in association football. Academia Letters, 1-8.
  • Parry, K.D., 2021. The formation of heroes and the myth of national identity. Sport in Society, 24 (6), 886-903.
  • Fenton, A., Keegan, B.J. and Parry, K.D., 2021. Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans. Communication and Sport.
  • Lally, A., Smith, M. and Parry, K.D., 2021. Exploring migration experiences of foreign footballers to England through the use of autobiographies. Soccer and Society.
  • Allen, E., Fenton, A. and Parry, K., 2021. Computerised gymnastics judging scoring system implementation – An exploration of stakeholders’ perceptions. Science of Gymnastics Journal, 13 (3), 357-370.
  • Parry, K.D., Clarkson, B.G., Bowes, A., Grubb, L. and Rowe, D., 2021. Media Framing of Women’s Football During the COVID-19 Pandemic. Communication and Sport.
  • Parry, K.D., Cleland, J. and Kavanagh, E., 2020. Racial folklore, black masculinities and the reproduction of dominant racial ideologies: The case of Israel Folau. International Review for the Sociology of Sport, 55 (7), 850-867.
  • Richards, J. and Parry, K.D., 2020. Beers and blurred boundaries: The spatial and gendered organisation of pre-match venues for English football fans. International Review for the Sociology of Sport, 55 (6), 647-663.
  • Parry, K.D. and Batey, J., 2020. For a Few Dollars More – the representation of elite women’s cricket in Australia. Women in Sport and Physical Activity Journal, 28 (1), 55-65.
  • Aquino, K., Wise, A., Velayutham, S., Parry, K.D. and Neal, S., 2020. The right to the city: outdoor informal sport and urban belonging in multicultural spaces. Annals of Leisure Research.
  • Cleland, J., Parry, K.D. and Radford, D., 2019. “Perhaps She Only Had a Banana Available to Throw”: Habitus, Racial Prejudice, and Whiteness on Australian Football League Message Boards. Sociology of Sport Journal, 1-9.
  • Parry, K.D., 2019. Managing Sport Business: An Introduction, 2nd edition. SPORT MANAGEMENT REVIEW, 22 (5), 750-751.
  • George, E., Parry, K.D. and Bennie, A., 2018. A thematic analysis of community engagement initiatives in Australian football. Journal of Science and Medicine in Sport, 21, S42.
  • Parry, K.D., Hall, T. and Baxter, A., 2017. Who ate all the pies? The importance of food in the Australian sporting experience. Sport in Society, 20 (2), 202-218.
  • Parry, K., Khan, A. and Hughes, B., 2017. Taking on the scalpers. Australasian Leisure Management, 20.
  • Parry, K.D., 2015. Research methods in sport studies and sport management: a practical guide. ANNALS OF LEISURE RESEARCH, 18 (3).
  • Parry, K.D., Jones, I. and Wann, D.L., 2014. An Examination of Sport Fandom in the United Kingdom: A Comparative Analysis of Fan Behaviors, Socialization Processes, and Team Identification. Journal of Sport Behavior, 37 (3), 251-267.
  • Eastwood, A. and Parry, K.D., 2014. Soccer and samba. , 88-91.
  • Parry, K.D., 2012. Game of two passions: A football fan's autoethnography. Qualitative Research Journal, 12 (2), 238-250.
  • Parry, K.D. and Challis, L., 2010. How the Legacy from the 2012 Olympics will Impact on Young People in Sport: A Poster Presentation Assessment. LINK, 26, 22-23.
  • Parry, K.D., 2009. Search for the hero: an investigation into the sports heroes of British sports fans. Sport in Society, 12 (1), 212-226.


  • Hynes, D., Kiernan, A. and Parry, K.D., 2013. Football and Communities Across Codes. Witney: Inter-Disciplinary Press.


  • Parry, K.D. and Magrath, R., 2022. Social media, digital technology, and sexuality in sport. Research in the Sociology of Sport. 127-144.
  • Richards, J., Parry, K.D. and Spanjaard, D., 2022. Studying Sports Fans through Ethnographic Method: Walk a Mile in their Shoes. In: Sarver Coombs, D. and Osborne, A.C., eds. Routledge Handbook of Sport Fans and Fandom. Routledge.
  • Parry, K.D. and Richards, J., 2022. Football Fans and Food: Feeding the Desire. In: Sarver Coombs, D. and Osborne, A.C., eds. Routledge Handbook of Sport Fans and Fandom. Routledge.
  • Fenton, A., Parry, K.D., Chadwick, S., Guimarães, G. and Aeron, V., 2022. Digital Innovation in Sport – Barriers and Opportunities for Branded Fitness Apps for Fans. Studies on Entrepreneurship, Structural Change and Industrial Dynamics. 25-42.
  • Parry, K.D., Richards, J., Batey, J. and Khan, A., 2021. Walking the Walk: Gender-bland Sexism, the Fan Experience and Perceptions of Value in Professional Women's Cricket. In: Bowes, A. and Culvin, A., eds. The Professionalisation of Women’s Sport. Bingley: Emerald, 211-227.
  • Kavanagh, E. and Parry, K.D., 2021. Tokyo 2020: athlete welfare and coping with new anxieties. In: Jackson, D., Bernstein, A., Butterworth, M., Cho, Y., Sarver Coombs, D., Devlin, M. and Onwumechili, C., eds. Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport: Early reflections from leading academics. Bournemouth University: The Centre for Comparative Politics and Media Research, 74-75.
  • Parry, K.D., Richards, J. and McAuliffe, C., 2021. Real-Time, Real World Learning—Capitalising on Mobile Technology. In: Morley, D. and Jamil, M.G., eds. Applied Pedagogies for Higher Education: Real World Learning and Innovation across the Curriculum. Cham: Springer International Publishing, 371-393.
  • Rowe, D., Parry, K.D. and Pang, B., 2020. The China question and soccer in Australia. Softpower, Soccer, Supremacy: The Chinese Dream. 285-306.
  • Parry, K.D., George, E.S., Richards, J. and Stevens, A., 2019. Watching football as medicine: Promoting health at the football stadium. Football as Medicine: Prescribing Football for Global Health Promotion. 183-200.
  • Muir, K., Parry, K.D. and Anderson, E., 2019. Masculinity and inclusive rugby in the united kingdom. The Palgrave Handbook of Masculinity and Sport. 323-340.
  • Parry, K.D., Hall, T. and Baxter, A., 2018. Who ate all the pies? The importance of food in the Australian sporting experience. In: Parnell, D., Curran, K. and Philpott, M., eds. Healthy Stadia: An Insight from Policy to Practice. London: Routledge, 22-38.
  • Parry, K.D., Rowe, D., George, E.S. and Hall, T.J., 2017. Healthy sport consumption: Moving away from pies and beer. Sport and Health: Exploring the Current State of Play. 219-237.
  • Parry, K.D., 2014. It may be the World Cup, but how global is the ‘world game’? 205-208.
  • Parry, K.D., 2013. Can't buy me love: the rise and fall of an AFL" hero". 15-24.


  • Parry, K.D., 2022. Conceptualising Organisational Cultural Lag on Marriage Equality in Australian Sporting Organisations. In: Building Equality and Justice Now - BSA Annual Conference 2022 20-22 April 2022 Virtual.
  • Parry, K.D., 2022. Hero formation and the myth of national identity in Australian football. In: Official heroes and contested guerrillas: the role models of football fans’ patriotism 1 April 2022 Poland / Online.
  • Parry, K.D. and Batey, J., 2020. For a Few Dollars More – The Representation of Elite Women’s Cricket in Australia. In: 2019 Women in Sport and Exercise Conference 11-12 June 2019 St Mary's University, Twickenham, London, UK. Women in Sport and Physical Activity Journal, 28 (1), 61.
  • Hansen, M., Parry, K.D., Kavanagh, E. and Anderson, E., 2019. “God created Adam and Eve not Adam and Steve” – An analysis of online responses to the EPL’s support of Rainbow Laces. In: Fourth annual interdisciplinary Sport and Discrimination Conference 4 September 2019 Southampton Solent University, Southampton, England.
  • Parry, K.D., 2018. The formation of Sports Heroes: Mythology and National Identity. In: Changing the rules of the game? An interdisciplinary symposium examining the relationship between sport and media 16-17 May 2018 Loughborough.
  • Parry, K.D. and Cleland, J., 2018. Israel Folau, Australian football and racial folklore. Abstract Book of the 15th European Association for Sociology of Sport Conference: Sport, Discriminations and Inclusion: Challenges to Face (EASS 2018), May 23-26, 2018, Bordeaux, France, 48.
  • Parry, K.D., Khan, A.M. and Richards, J., 2018. Paying the price: ticket purchasing at sports events. Book of Abstracts: 24th Annual SMAANZ Conference 2018, 21-23 November 2018, Adelaide, South Australia.
  • George, E.S., Rodas, A. and Parry, K.D., 2017. Mind and body: academic engagement with industry. Sporting Traditions Conference XXI: The Business of Sport, Sydney, NSW, 3-6 July 2017.
  • Parry, K.D., 2017. The formation of sports heroes and the role of national identity. ISSA 2017 Book of Abstracts: 2017 World Congress of Sociology of Sport: Reimagining Democracies and Sport, Taoyuan City, Taiwan, May 30-June 2, 2017, 60.
  • Parry, K.D., 2017. Jeremy Cameron: boy from the bush. Sporting Traditions XXI: The Business of Sport, Sydney, NSW, 3-6 July 2017.
  • Cull, M. and Parry, K.D., 2017. The cost of organised sport: increasing sport participation in NSW. 23rd Annual SMAANZ Conference: Places, Events and Sport:'Going for Gold', 29 November-1 December 2017, Griffith University, Gold Coast, Australia, 58.
  • Parry, K.D., 2016. Unfair dinkum!: the exclusive nature of Australian sport. Team Sydney Sports Conference: Change the Game, 7 May 2016, Sydney, Australia.
  • Parry, K.D., 2016. Bullying or banter?: abuse in sport. No 2 Bullying Conference 2016, 18-19 April 2016, Gold Coast, Australia.
  • Parry, K.D., 2016. ‘We have lattes over here too…’: Sydney rivalries, old and new. History Week Symposium: Community Sporting Histories: Inclusion, Exclusion and Authority, 6 September 2016, State Library of New South Wales.
  • Gatzidis, C., Parry, K., Kavanagh, E., Wilding, A. and Gibson, D., 2009. Towards the development of an interactive 3D coach training serious game. Proceedings of the 2009 Conference in Games and Virtual Worlds for Serious Applications, VS-GAMES 2009, 186-189.
  • Gatzidis, C., Parry, K., Kavanagh, E., Wilding, A. and Gibson, D., 2009. Towards the Development of an Interactive 3D Coach Training Serious Game. VS-GAMES, 186-189 IEEE Computer Society.


Internet Publications


  • Parry, K.D., 2017. The bad, the good, and the ugly: the formation of heroes within the setting of a new sports team.


Invited Lectures

  • Conceptualising Organisational Cultural Lag, Coventry University, 01 Dec 2021 more


  • Informal ‘pickup’ sport, social inclusion and urban green space policy (Research England, 02 Dec 2019). Completed
  • Informal ‘pickup’ sport, social inclusion and urban green space policy (Research England, 02 Dec 2019). Completed
  • Evaluation of Football Federation of Australia Multicultural Settlement Program (Football Federation Australia, 01 Feb 2018). Completed
  • Developing Lesbian, Gay, Bi, and Trans + (LGBT+) Inclusive Supporter Groups (Cricket Victoria, 14 Jan 2018). Completed
  • Stadium Precinct Research Project (Populous, 01 Mar 2017). Completed
  • Improving health and wellness through Rugby League (Bulldogs Rugby League Club, 01 Feb 2017). Completed
  • Bulldogs EOI response NSW NRL Centres of Excellence Program (Bulldogs Rugby League Club, 23 Nov 2016). Completed

External Responsibilities

Public Engagement & Outreach Activities

  • Talk to King Edward VI High School for Girls in Birmingham as part of their enrichment programme.

Conference Presentations

  • Telling the Story of Sport: Narrating Sport in a Global Context, National identity, myth and sports heroes, 21 Sep 2020, Bristol / Online

Social Media Links

External Media and Press