Keith Parry

Dr Keith Parry

  • kdparry at bournemouth dot ac dot uk
  • Deputy Head of Department in Sport and Event Management
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Dr Keith D. Parry is Deputy Head of Department in the Department of Sport and Event Management at Bournemouth University and an Adjunct Fellow of Western Sydney University. His research interests are based on the sociology of sport, with a focus on sports fandom, health and the spectator experience. His knowledge and expertise have also been recognised with invitations to write for websites such as The Conversation and, allowing him to disseminate his knowledge to a wide audience. He is an award-winning teacher and writer, receiving a UN Day Media Award for a co-authored media piece: Pushing casual sport to the margins threatens cities’ social cohesion.

Keith’s PhD examined the formation of sports heroes within the setting of a new professional sports team (the GWS GIANTS), it investigated when and how heroes are formed, and who (or what) dictates their emergence. His research has examined issues around identity, masculinity, and the conflicts between country and culture in Australia...


Journal Articles


  • Hynes, D., Kiernan, A. and Parry, K.D., 2013. Football and Communities Across Codes. Witney: Inter-Disciplinary Press.


  • Parry, K.D., Richards, J. and McAuliffe, C., 2021. Real-Time, Real World Learning—Capitalising on Mobile Technology. In: Morley, D. and Jamil, M.G., eds. Applied Pedagogies for Higher Education: Real World Learning and Innovation across the Curriculum. Cham: Springer International Publishing, 371-393.
  • Rowe, D., Parry, K.D. and Pang, B., 2020. The China Question and Soccer in Australia. In: Mangan, J.A., Horton, P. and Tagsold, C., eds. Softpower, Soccer, Supremacy: The Chinese Dream. Peter Lang.
  • Muir, K., Parry, K.D. and Anderson, E., 2019. Masculinity and inclusive rugby in the united kingdom. The Palgrave Handbook of Masculinity and Sport. 323-340.
  • Parry, K.D., George, E.S., Richards, J. and Stevens, A., 2019. Watching Football as Medicine: promoting health at the football stadium. In: Krustrup, P. and Parnell, D., eds. Football as Medicine: Prescribing Football for Global Health Promotion. London: Routledge.
  • Parry, K.D., Hall, T. and Baxter, A., 2018. Who ate all the pies? The importance of food in the Australian sporting experience. In: Parnell, D., Curran, K. and Philpott, M., eds. Healthy Stadia: An Insight from Policy to Practice. London: Routledge, 22-38.
  • Parry, K.D., Rowe, D., George, E.S. and Hall, T.J., 2017. Healthy sport consumption: Moving away from pies and beer. Sport and Health: Exploring the Current State of Play. 219-237.
  • Parry, K.D., 2014. It may be the World Cup, but how global is the ‘world game’? 205-208.
  • Parry, K.D., 2013. Can't buy me love: the rise and fall of an AFL" hero". 15-24.



Internet Publications


  • Parry, K.D., 2017. The bad, the good, and the ugly: the formation of heroes within the setting of a new sports team.



  • Informal ‘pickup’ sport, social inclusion and urban green space policy (Research England, 02 Dec 2019). Completed
  • Evaluation of Football Federation of Australia Multicultural Settlement Program (Football Federation Australia, 01 Feb 2018). Completed
  • Developing Lesbian, Gay, Bi, and Trans + (LGBT+) Inclusive Supporter Groups (Cricket Victoria, 14 Jan 2018). Completed
  • Stadium Precinct Research Project (Populous, 01 Mar 2017). Completed
  • Improving health and wellness through Rugby League (Bulldogs Rugby League Club, 01 Feb 2017). Completed
  • Bulldogs EOI response NSW NRL Centres of Excellence Program (Bulldogs Rugby League Club, 23 Nov 2016). Completed

External Responsibilities

Conference Presentations

  • Telling the Story of Sport: Narrating Sport in a Global Context, National identity, myth and sports heroes, 21 Sep 2020, Bristol / Online

External Media and Press

The data on this page was last updated at 21:48 on April 13, 2021.