Keith Parry

Dr Keith Parry

  • Deputy Head of Department in Sport and Event Management
  • DH
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Dr Keith D. Parry is Deputy Head of Department in the Department of Sport and Event Management at Bournemouth University and an Adjunct Fellow of Western Sydney University. His research interests are primarily focused on identity, sport and in/exclusion and how both traditional and newer, online media formats are used to present and discuss these subjects. He is positioned at the intersection of sports organisations and sport consumers, frequently using a variety of online/netnographic methods to examine the influence of media formats on the latter and the ability for consumers to shape discussions related to sport. His recent research has focussed on media coverage and framing of a variety of topics such as LGBT inclusivity, women’s football, concussion in association football and rugby, and racism

He has published widely in leading journals such as Sport in Society, Communication & Sport and International Review for the Sociology of Sport, and has contributed to a number of key edited texts in this area, such as Routledge International Handbook on Sport Fans and Fandom and Handbook of Masculinity and Sport...


Journal Articles


  • Hynes, D., Kiernan, A. and Parry, K.D., 2013. Football and Communities Across Codes. Witney: Inter-Disciplinary Press.


  • Richards, J., Parry, K.D. and Spanjaard, D., 2022. Studying Sports Fans through Ethnographic Method: Walk a Mile in their Shoes. In: Sarver Coombs, D. and Osborne, A.C., eds. Routledge Handbook of Sport Fans and Fandom. Routledge.
  • Parry, K.D. and Richards, J., 2022. Football Fans and Food: Feeding the Desire. In: Sarver Coombs, D. and Osborne, A.C., eds. Routledge Handbook of Sport Fans and Fandom. Routledge.
  • Parry, K.D. and Magrath, R., 2022. Social Media, Digital Technology, and Sexuality in Sport. In: Sanderson, J., ed. Sport, Social Media, and Digital Technology: Sociological Approaches. Bingley: Emerald Publishing, 127-144.
  • Fenton, A., Parry, K.D., Chadwick, S., Guimarães, G. and Aeron, V., 2022. Digital Innovation in Sport – Barriers and Opportunities for Branded Fitness Apps for Fans. Studies on Entrepreneurship, Structural Change and Industrial Dynamics. 25-42.
  • Parry, K.D., Richards, J., Batey, J. and Khan, A., 2021. Walking the Walk: Gender-bland Sexism, the Fan Experience and Perceptions of Value in Professional Women's Cricket. In: Bowes, A. and Culvin, A., eds. The Professionalisation of Women’s Sport. Bingley: Emerald, 211-227.
  • Kavanagh, E. and Parry, K.D., 2021. Tokyo 2020: athlete welfare and coping with new anxieties. In: Jackson, D., Bernstein, A., Butterworth, M., Cho, Y., Sarver Coombs, D., Devlin, M. and Onwumechili, C., eds. Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport: Early reflections from leading academics. Bournemouth University: The Centre for Comparative Politics and Media Research, 74-75.
  • Parry, K.D., Richards, J. and McAuliffe, C., 2021. Real-Time, Real World Learning—Capitalising on Mobile Technology. In: Morley, D. and Jamil, M.G., eds. Applied Pedagogies for Higher Education: Real World Learning and Innovation across the Curriculum. Cham: Springer International Publishing, 371-393.
  • Rowe, D., Parry, K.D. and Pang, B., 2020. The China question and soccer in Australia. Softpower, Soccer, Supremacy: The Chinese Dream. 285-306.
  • Parry, K.D., George, E.S., Richards, J. and Stevens, A., 2019. Watching football as medicine: Promoting health at the football stadium. Football as Medicine: Prescribing Football for Global Health Promotion. 183-200.
  • Muir, K., Parry, K.D. and Anderson, E., 2019. Masculinity and inclusive rugby in the united kingdom. The Palgrave Handbook of Masculinity and Sport. 323-340.
  • Parry, K.D., Hall, T. and Baxter, A., 2018. Who ate all the pies? The importance of food in the Australian sporting experience. In: Parnell, D., Curran, K. and Philpott, M., eds. Healthy Stadia: An Insight from Policy to Practice. London: Routledge, 22-38.
  • Parry, K.D., Rowe, D., George, E.S. and Hall, T.J., 2017. Healthy sport consumption: Moving away from pies and beer. Sport and Health: Exploring the Current State of Play. 219-237.
  • Parry, K.D., 2014. It may be the World Cup, but how global is the ‘world game’? 205-208.
  • Parry, K.D., 2013. Can't buy me love: the rise and fall of an AFL" hero". 15-24.


  • Parry, K.D. and Batey, J., 2020. For a Few Dollars More – The Representation of Elite Women’s Cricket in Australia. In: 2019 Women in Sport and Exercise Conference 11-12 June 2019 St Mary's University, Twickenham, London, UK. Women in Sport and Physical Activity Journal, 28 (1), 61.
  • Hansen, M., Parry, K.D., Kavanagh, E. and Anderson, E., 2019. “God created Adam and Eve not Adam and Steve” – An analysis of online responses to the EPL’s support of Rainbow Laces. In: Fourth annual interdisciplinary Sport and Discrimination Conference 4 September 2019 Southampton Solent University, Southampton, England.
  • Parry, K.D., 2018. The formation of Sports Heroes: Mythology and National Identity. In: Changing the rules of the game? An interdisciplinary symposium examining the relationship between sport and media 16-17 May 2018 Loughborough.
  • Parry, K.D. and Cleland, J., 2018. Israel Folau, Australian football and racial folklore. Abstract Book of the 15th European Association for Sociology of Sport Conference: Sport, Discriminations and Inclusion: Challenges to Face (EASS 2018), May 23-26, 2018, Bordeaux, France, 48.
  • Parry, K.D., Khan, A.M. and Richards, J., 2018. Paying the price: ticket purchasing at sports events. Book of Abstracts: 24th Annual SMAANZ Conference 2018, 21-23 November 2018, Adelaide, South Australia.
  • George, E.S., Rodas, A. and Parry, K.D., 2017. Mind and body: academic engagement with industry. Sporting Traditions Conference XXI: The Business of Sport, Sydney, NSW, 3-6 July 2017.
  • Parry, K.D., 2017. The formation of sports heroes and the role of national identity. ISSA 2017 Book of Abstracts: 2017 World Congress of Sociology of Sport: Reimagining Democracies and Sport, Taoyuan City, Taiwan, May 30-June 2, 2017, 60.
  • Parry, K.D., 2017. Jeremy Cameron: boy from the bush. Sporting Traditions XXI: The Business of Sport, Sydney, NSW, 3-6 July 2017.
  • Cull, M. and Parry, K.D., 2017. The cost of organised sport: increasing sport participation in NSW. 23rd Annual SMAANZ Conference: Places, Events and Sport:'Going for Gold', 29 November-1 December 2017, Griffith University, Gold Coast, Australia, 58.
  • Parry, K.D., 2016. Unfair dinkum!: the exclusive nature of Australian sport. Team Sydney Sports Conference: Change the Game, 7 May 2016, Sydney, Australia.
  • Parry, K.D., 2016. Bullying or banter?: abuse in sport. No 2 Bullying Conference 2016, 18-19 April 2016, Gold Coast, Australia.
  • Parry, K.D., 2016. ‘We have lattes over here too…’: Sydney rivalries, old and new. History Week Symposium: Community Sporting Histories: Inclusion, Exclusion and Authority, 6 September 2016, State Library of New South Wales.
  • Gatzidis, C., Parry, K., Kavanagh, E., Wilding, A. and Gibson, D., 2009. Towards the development of an interactive 3D coach training serious game. Proceedings of the 2009 Conference in Games and Virtual Worlds for Serious Applications, VS-GAMES 2009, 186-189.
  • Gatzidis, C., Parry, K., Kavanagh, E., Wilding, A. and Gibson, D., 2009. Towards the Development of an Interactive 3D Coach Training Serious Game. VS-GAMES, 186-189 IEEE Computer Society.


Internet Publications


  • Parry, K.D., 2017. The bad, the good, and the ugly: the formation of heroes within the setting of a new sports team.



  • Informal ‘pickup’ sport, social inclusion and urban green space policy (Research England, 02 Dec 2019). Completed
  • Informal ‘pickup’ sport, social inclusion and urban green space policy (Research England, 02 Dec 2019). Completed
  • Evaluation of Football Federation of Australia Multicultural Settlement Program (Football Federation Australia, 01 Feb 2018). Completed
  • Developing Lesbian, Gay, Bi, and Trans + (LGBT+) Inclusive Supporter Groups (Cricket Victoria, 14 Jan 2018). Completed
  • Stadium Precinct Research Project (Populous, 01 Mar 2017). Completed
  • Improving health and wellness through Rugby League (Bulldogs Rugby League Club, 01 Feb 2017). Completed
  • Bulldogs EOI response NSW NRL Centres of Excellence Program (Bulldogs Rugby League Club, 23 Nov 2016). Completed

External Responsibilities

Conference Presentations

  • Telling the Story of Sport: Narrating Sport in a Global Context, National identity, myth and sports heroes, 21 Sep 2020, Bristol / Online

Social Media Links

External Media and Press