Brandingmag

Publisher: Brandingmag

Abstract:

The National Health Service (NHS) was probably the UK’s most loved brand during the lockdown. At the forefront of the fight against the pandemic, the NHS became the nation’s superhero of the day, experiencing an unprecedented display of love and support from various types of commercial brands across the country. In this article, I discuss the implications of such brand associations on audience attitude, drawing mainly upon Norman Anderson’s theory of information integration.

https://www.brandingmag.com/2020/09/02/commercial-brands-and-the-nhs-a-lockdown-love-story/

Source: Manual