John is a Lecturer at the School of Events, Tourism and Hospitality at Leeds Metropolitan University. He is completing his PhD on a part-time basis in the School of Tourism at Bournemouth University, researching the impact of social media on consumer behaviour in the context of holiday travel. He has nearly 20 years of professional experience in services marketing, both in senior managerial roles, as well as through consulting appointments in a range of sectors, such as tourism and hospitality, retailing, shipping and yachting, real estate, education, media, as well as in local and regional government. Through a variety of roles he has also contributed to the successful completion of various EU and nationally-funded projects, with a total budget in excess of 4.5 million Euros. John holds an MSc (Distinction) in Tourism Marketing from the University of Surrey, and a BSc (Distinction) in Business Administration from the American College of Greece.