Influential factors of internet users booking online in china’s domestic tourism

Authors: Li, L. and Buhalis, D.

Journal: Journal of China Tourism Research

Volume: 4

Issue: 2

Pages: 172-188

eISSN: 1938-8179

ISSN: 1938-8160

DOI: 10.1080/19388160802313761

Abstract:

Based on empirical data, this article reports factors that influence Chinese Internet users' purchasing behaviours in the tourism industry. The type of travel website most visited, self-efficacy, domain-specific innovativeness, and perception of the Internet are found to be the significant predictors of Chinese eCustomers. The study affirms the importance of reasoned actions and planned behaviour theories and the theory of innovation diffusion in predicting customers' purchasing behaviours. Managerial implications for Chinese tourism companies are discussed. © 2008 by The Haworth Press, Inc. All rights reserved.

Source: Scopus