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Authors: Law, R., Qi, S. and Buhalis, D.

Journal: Tourism Management

Volume: 31

Pages: 297-313

ISSN: 0261-5177

DOI: 10.1016/j.tourman.2009.11.007

This paper reviews tourism studies published from 1996 to July 2009 that pertain to methodological approaches to website evaluation. The paper analyzes the initial work and continues up to recent developments in website evaluation. In general, prior research can be divided into five evaluation approaches: counting, automated, numerical computation, user judgment, and combined methods. The strengths and weaknesses of each method are examined. Research gaps and opportunities for future studies are discussed.

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Authors: Law, R., Qi, S. and Buhalis, D.

Journal: Tourism Management

Volume: 31

Issue: 3

Pages: 297-313

ISSN: 0261-5177

DOI: 10.1016/j.tourman.2009.11.007

This paper reviews tourism studies published from 1996 to July 2009 that pertain to methodological approaches to website evaluation. The paper analyzes the initial work and continues up to recent developments in website evaluation. In general, prior research can be divided into five evaluation approaches: counting, automated, numerical computation, user judgment, and combined methods. The strengths and weaknesses of each method are examined. Research gaps and opportunities for future studies are discussed. © 2009 Elsevier Ltd. All rights reserved.