Understanding ethical grocery shoppers

This source preferred by Juliet Memery

Authors: Memery, J., Megicks, P., Williams, J.E. and Angell, R.

Journal: Journal of Business Research

Volume: 65

Issue: 9

Pages: 1283-1289

This data was imported from Scopus:

Authors: Memery, J., Megicks, P., Angell, R. and Williams, J.

Journal: Journal of Business Research

Volume: 65

Issue: 9

Pages: 1283-1289

ISSN: 0148-2963

DOI: 10.1016/j.jbusres.2011.10.042

The growing importance of ethical shopping motives offers a major advantage to retailers who understand their significance in store choice decisions compared with other conventional store image influences, particularly with regard to any variations that exist between different shopper types. This study uses an exploratory two-phase integrative qualitative and quantitative research design to identify a preliminary classification of ethical shopper types. Three ethical and three store image factors emerge as relevant to the decision-making of ethical shoppers through the development of appropriate scales. Building from these factors, subsequent cluster analysis defines four distinct ethical shopper types: demanders, mavens, dissenters, and apathetics. The degree of emphasis given to ethical and other store choice factors exemplify differences among these segments. The article discusses the utility of the resultant classification in terms of research and retail strategy including opportunities for targeting through adjustment of the retail offer. © 2011 Elsevier Inc.

This data was imported from Web of Science (Lite):

Authors: Memery, J., Megicks, P., Angell, R. and Williams, J.

Journal: JOURNAL OF BUSINESS RESEARCH

Volume: 65

Issue: 9

Pages: 1283-1289

ISSN: 0148-2963

DOI: 10.1016/j.jbusres.2011.10.042

The data on this page was last updated at 05:16 on April 4, 2020.