Which exhibition attributes create repeat visitation?

This source preferred by Julie Whitfield

Authors: Whitfield, J.E. and Webber, D.

http://www.elsevier.com/wps/find/journaldescription.cws_home/659/description#description

Journal: International Journal of Hospitality Management

Volume: 30

Issue: 2

Pages: 439-447

ISSN: 0278-4319

DOI: 10.1016/j.ijhm.2010.07.010

This study identifies exhibition attributes deemed important by attendees’ in determining their attendance at the UK biennial MICROSCIENCE 2008 exhibition using a self-administered internet-based questionnaire. Perceived performance of attributes by attendees’ is also established. Attendees’ consider meeting specialists as well as gaining product and technical information to be very important attributes for exhibition selection. Application of an Importance–Performance Analysis suggests that resources should be diverted by exhibitors and exhibition organizers to enhance the number and range of new products on display in order to enhance attendance rates. Further analysis based on regression techniques suggests that increases in the number of exhibiting companies, greater networking opportunities and increasing opportunities for obtaining technical advice would enhance the likelihood of repeat visitation.

This data was imported from Scopus:

Authors: Whitfield, J. and Webber, D.J.

Journal: International Journal of Hospitality Management

Volume: 30

Issue: 2

Pages: 439-447

ISSN: 0278-4319

DOI: 10.1016/j.ijhm.2010.07.010

This study identifies exhibition attributes deemed important by attendees' in determining their attendance at the UK biennial MICROSCIENCE 2008 exhibition using a self-administered internet-based questionnaire. Perceived performance of attributes by attendees' is also established. Attendees' consider meeting specialists as well as gaining product and technical information to be very important attributes for exhibition selection. Application of an Importance-Performance Analysis suggests that resources should be diverted by exhibitors and exhibition organizers to enhance the number and range of new products on display in order to enhance attendance rates. Further analysis based on regression techniques suggests that increases in the number of exhibiting companies, greater networking opportunities and increasing opportunities for obtaining technical advice would enhance the likelihood of repeat visitation. © 2010 Elsevier Ltd.

This data was imported from Web of Science (Lite):

Authors: Whitfield, J. and Webber, D.J.

Journal: INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

Volume: 30

Issue: 2

Pages: 439-447

ISSN: 0278-4319

DOI: 10.1016/j.ijhm.2010.07.010

The data on this page was last updated at 05:19 on October 21, 2020.