Dr Julie Whitfield
- 01202 965158
- jwhitfield at bournemouth dot ac dot uk
- Senior Lecturer In Conference and Events Management
- Dorset House D209, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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I am a Senior Lecturer in Conference and Events Management. I lecture in Events Principles and Practice and Conference Tourism at level M and Events Context at level C. I am also a PhD supervisor. From 2005-2012, I taught the live events at level M including international student nights, annual international video conferences, exhibitions, charity events and dinner dance with auctions. The live events aided students in widening community participation, raising money and awareness of local charities.
Prior to joining Bournemouth University, I lectured at the Institute for Tourism Studies, Macau, China, IHTTI School of Hotel Management, Neuchâtel, Switzerland and at Mahidol University International College, Bangkok. I have also been a visiting lecturer at Ramat-Gan College, Israel and in Nicosia, Cyprus. This has given me extensive experience of teaching to international students in a wide range of cultures.
I have an M.Sc Tourism Management & Marketing. My PhD. was entitled `An analysis and critique of an evolving conference industry within the U.K... from post war to the present day'. I also have a PGCE and PGDip (PhD Supervision).
In 2013, I co-organised with Caroline Jackson the Making Waves, International Conference on Events 2013 & 10th AEME Forum in Bournemouth 3-5 July. The 3-day event took place at the Executive Business Centre at Bournemouth University. The event was sponsored by Institute of Tourism Studies from Macao, China and the Higher Education Academy. The conference was attended by 133 delegates. 101 were registered delegates and 32 people were keynote speakers, panel guests or specially invited guests.
I am an external examiner for Northampton University and for Dublin Institute of Technology. In 2012 I was appointed as a Visiting Professor at the Macao University of Science & Technology.more
My field of study is the U.K. conference and events sector, my research within the past three years has moved away from publishing papers and attending conferences based on my PhD findings, towards international partnership research projects, these have included project in Macau and New Zealand. As a consequence my research domain has expanded from purely the UK conference sector to international conference sectors and in particular the adoption of corporate social responsibility. I have developed international collaboration with IFT Macau and developed a research partnership with Prof Leonardo Dioko at the Institute for Tourism Studies (IFT). Our research focuses on the conference industry, and the Macau Grand Prix. We also co-organise an annual video research conference between IFT and the School of Tourism.
- Cassar, J., Whitfield, J. and Chapman, A., 2020. Contemporary factors influencing association conference attendance. Journal of Convention and Event Tourism, 21 (1), 57-90.
- Couto, U.S. and Whitfield, J., 2016. Guest editorial. International Journal of Event and Festival Management, 7 (2), 82-83.
- Whitfield, J., 2015. Price competitiveness and government incentives for simulating the meetings industry: A critical look at the case of Macau. International Journal of Event and Festival Management, Vol 6 ((1)), 39-53.
- Whitfield, J. and Dioko,, L., 2014. Scoring environmental credentials: a review of UK conference and meetings venues using the GREENER VENUE framework. Journal of Sustainable Tourism., Vol.22. ((2)), pp.299-318.
- Whitfield, J., Dioko, L.D.A.N., Webber, D. and Zhang, L., 2014. Attracting convention and exhibition attendance to complex MICE venues: Emerging data from Macao. International Journal of Tourism Research, 16 (2), 169-179.
- Whitfield, J.E., Dioko, L., Webber, D. and Zhang, B., 2014. Attracting Convention and Exhibition Attendance to Complex Mice Venues: Emerging Data From Macao. International Journal of Tourism Research, 16 (2), 169-179.
- Whitfield, J.E. and Webber, D., 2013. Managing the exhibitor – attendee relationship: Increasing repeat attendance. Tourism Analysis.
- Whitfield, J. and Tang, S.L., 2013. Motivational Segmentation of Motor Sport Attendance; Evidence from the Macau Grand Prix. Journal of Sport Management.
- Whitfield, J., Dioko, L.A.N. and Boyce, P., 2013. “Driving” spectator satisfaction and likelihood of repeat attendance —some evidence from the Macau Grand Prix. Sport Management Review.
- Whitfield, J.E. and Dioko, L., 2012. Measuring and Examining the Relevance of Discretionary Corporate Social Responsibility in Tourism: Some Preliminary Evidence From The UK Conference Sector. Journal of Travel Research, 51 (3), 289-302.
- Moital, M., Whitfield, J.E., Jackson, C. and Bahl, A., 2012. Event sponsorship by alcoholic and non-alcoholic drinks businesses in India. International Journal of Contemporary Hospitality Management, 24, 289-311.
- Moital, M., Whitfield, J.E., Jackson, C. and Bahl, A., 2012. Event Sponsorship by Alcoholic and Non-Alcoholic Drinks Businesses in India. International Journal of Contemporary Hospitality Management, 24, 289-311.
- Dioko, L., Whitfield, J.E. and Boyce, P., 2012. “Driving” Spectator Satisfaction And Likelihood Of Repeat Attendance —Some Evidence From The Macau Grand Prix. Journal of Travel Research.
- Whitfield, J.E. and Dioko, L., 2011. Discretionary Corporate Social Responsibility: Introducing the GREENER VENUE. International Journal of Event and Festival Management, 2 (2), 170-183.
- Whitfield, J.E. and Webber, D., 2011. Which Exhibition Attributes Create Repeat Visitation? International Journal of Hospitality Management, 30 (2), 439-447.
- Whitfield, J.E., 2010. The Cyclical Representation of the UK Conference Sector's Life Cycle: The Use of Refurbishments as Rejuvenation Triggers. Tourism Analysis, 14 (5), 559-572.
- Whitfield, J.E. and Webber, D., 2010. Sector differences in conference facility refurbishment. Tourism and Hospitality Planning & Development, 7 (2), 163-178.
- Oral, J. and Whitfield, J.E., 2010. The North Cyprus Conference Sector: Establishing a Competitive Advantage. Tourism Analysis, 15, 411-424.
- Oral, J. and Whitfield, J.E., 2010. The North Cyprus Conference Sector: Establishing a Competitive Advantage. Tourism Analysis, 15, 411-424.
- Whitfield, J.E., 2009. Why and How UK Visitor Attractions Diversify Their Product to Offer Conference and Event Facilities. Journal of Convention and Event Tourism, 10 (1), 72-88.
- Whitfield, J.E., 2007. Why Build Purpose Built Conference Venues? Forecasting New Build. Journal of Retail and Leisure Property, 6, 47-60.
- Whitfield, J.E., 2007. A Temporal Analysis of Conference Venue Refurbishment within the U.K. Conference Sector. Journal of Convention and Event Tourism, 8, 1-19.
- Whitfield, J.E., 2005. Service Quality; Strengths and Weaknesses within the Four UK Conference Venue Classifications. Journal of Hospitality and Tourism Management, 12, 152-167.
- Leask, A. and Whitfield, J.E., 2002. UK Conference Venues: Past, Present and Future. Journal of Convention and Exhibition Management, 4, 29-54.
- Ladkin, A. and Spiller Whitfield, J.E., 2000. The European Exhibition Market. Travel & Tourism Intelligence; Market Segments. Travel & Tourism Analyst, 2, 49-63.
- Ladkin, A. and Spiller Whitfield, J.E., 2000. The Meetings, Incentives, Conferences And Exhibitions Industry.. London: Travel and Tourism Intelligence.
- Whitfield, J. and Dioko, L.A.N., 2013. Does Accreditation indicate a greener venue? In: Lyck, L. and Davidson, R., eds. Sustainable business tourism, Why? How? To what extent?, Strategy and implementation with focus on experiences from practice, education and research. Association for Tourism and Leisure Education (ATLAS).
- Whitfield, J.E., 2007. Using Purpose-Built Conference Venues as a Tool for Regeneration: Forecasting New Build. In: Aitchison, C., Richards, G. and Tallon, A., eds. Urban Transformations: Regeneration and Renewal through Leisure and Tourism.. Eastbourne.: Leisure Studies Association, 101-114.
- Spiller Whitfield, J.E., 2002. History of Convention Tourism. In: Weber, K. and Chon, K.S., eds. Convention Tourism: International Research and Industry Perspectives. New York.: Haworth Hospitality Press, 3-20.
- Cassar, J., Chapman, A. and Whitfield, J., 2017. Important contemporary motivators and inhibitors in association delegates’ conference attendance choice. In: Beyond the Waves: 4th International Conference in Events (ICE) 12-14 December 2017 Rosen College of Hospitality Management, UCF, Orlando, Florida, USA.
- Whitfield, J., Bock, K. and Don, D., 2017. SUPPORT FOR GREEN CONFERENCES ONLY LIP SERVICE—SO WHAT CAN BE DONE? In: 4th International conference on Events 12-14 December 2017 University of central Florida.
- Braham, B., 2015. The workings of safety advisory groups for two major international events. In: Whitfield, J. and Ubaldino, C., eds. Making Waves in Macao 7-9 September 2015 Institute for Tourism Studies, Macao. Macao, China: Institute of Tourism Studes, Macao, China, 91-103.
- Whitfield, J., 2013. Price competitiveness and government incentives for stimulating the meetings industry – a critical look at the case of Macau. In: Making waves, international conference on events 2013 & 10th AEME forum 3-5 July 2013 Bournemouth University.
- Whitfield, J.E. and Dioko, L., 2011. Measuring discretionary CSR within the UK conference sector. In: The 9th AEME Conference: Securing the Future 13-14 July 2011 Telford Campus, Wolverhampton University, England.
- Whitfield, J.E. and Dioko, L., 2011. Cognitive, Affective and Behavioural Bases of Support and Indifference to Motor Sports- Data from Macau Grand Prix 2007. In: The 2nd International Video Conference of BU & IFT Macao: Motorsport Research 31 March 2011 ECB, Bournemouth University, England.
- Whitfield, J.E., 2010. A Temporal Analysis of Conference Venue Refurbishment within the U.K. Conference Sector. In: UKCEM Research Symposium 18 January 2010 Leeds Metropolitan University, England.
- Whitfield, J.E. and Dioko, L., 2010. Measuring discretionary corporate social responsibility within the UK conference sector. In: International Conference on Global Sustainable Tourism 15-19 November 2010 Nelspruit (Mbombela) South Africa.
- Whitfield, J.E. and Webber, D., 2010. Satisfaction and attendance at UK exhibitions. In: New Zealand Tourism Research Institute Seminar 20 August 2010 New Zealand Tourism Research Institute , Auckland, New Zealand.
- Trott, L. and Whitfield, J.E., 2009. Strategies to Reposition London’s Declining Conference Industry. In: Dioko, L., ed. 3rd International Conference on Destination Branding and Marketing. 2-4 December 2009 Macau, SAR, China.
- Whitfield, J.E., 2007. Why are Visitor Attractions diversifying their product to offer conference facilities? In: The Second International Conference in MICE Tourism Education and Industrial Development in the Asian Pacific Region¨ And The Second Collaborative Forum for MICE Industry in Guangzhou, Hong Kong and Macao 27-29 November 2007 Macao.
- Whitfield, J.E., 2007. How to remain competitive in a growing hotel conference marketplace. In: 4th ATLAS Business Tourism Meeting: Education and research for the meetings and business events industry today 2-4 December 2007 Lahti, Finland.
- Whitfield, J.E., 2007. The Growing Demand for Concentives: “The Extraordinary Conference Experience offered from Visitor attractions”. In: Extraordinary Experiences Conference: Managing the Consumer Experience in Hospitality, Leisure, Sport, Tourism, Retail and Events 3-4 September 2007 Bournemouth University, England.
- Whitfield, J.E., 2006. Using Purpose Built Conference Venues as a Tool for Regeneration: Forecasting New Build. In: Leisure Studies Association Conference . 11-13 July 2006 University of the West of England, Bristol, England. Eastbourne: Lesiure Studies Association.
- Whitfield, J.E., 2005. Service Quality; Strengths and Weaknesses within the Four U.K. Conference Venue Classifications. In: CHME Research Conference 11-13 May 2005 Bournemouth University, England.
- Spiller Whitfield, J.E., 2005. Service Quality; Strengths and Weaknesses within the Four UK Conference Venue Typologies. In: The 5th China (Wuhu) International Tourism Commodities Exposition 2005 Wuhu, China.
- Whitfield, J.E., 2005. Conference Venue Product Development. In: ATLAS SIG Meeting. Business Tourism 5-6 December 2005 Dublin, Ireland.
- Ladkin, A. and Whitfield, J.E., 2001. The International MICE Industry: Challenges for Research. In: CAUTHE Australian Tourism and Hospitality Research Conference 7-10 February 2001 University of Canberra, Australia..
- Leask, A. and Whitfield, J.E., 2001. UK Conference Venues - Past, Present and Future. In: The Convention/EXPO Summit 1X 4-6 February 2001 Las Vegas, USA.
- Spiller Whitfield, J.E. and Ladkin, A., 2000. The growth and trends of conference centres: A case study of the UK. Sunderland: Centre for Travel and Tourism in association with Business Education,.
- Spiller Whitfield, J.E. and Ladkin, A., 2000. The growth and trends of conference centres: A case study of the UK. In: Tourism 2000: Time for Celebration? 2-7 September 2000 Sheffield Hallam University, Sheffield, UK..
- Whitfield, J.E., 2005. An analysis and critique of evolving conference venue styles and structures from post war to the present day within the UK. PhD Thesis. Bournemouth University in collaboration with the London Chambers of Commerce and Industry Commercial Educational Trust.; School of Services Management.
- Gde Indra Bhaskara. The Local Community as a Stakeholder Group and its Participation in UNESCO's World Heritage Nomination Process: Jatiluwih Village, Bali, Indonesia.
Profile of Teaching PG
- Events Principles and Practice: Conference Tourism
Profile of Teaching UG
- Level C Event Context;
- UKCEM RESEARCH SYMPOSIUM: held at Leeds Metropolitans University
- Making Waves, International Conference on Events 2013 & 10th AEME Forum, Conference co-organiser (2013-)
- Macao University of Science & Technology, Visiting Associate Professor (2012-)
- International Journal of Hospitality and Event Management, Editor (2012-)
- Greenwich University, External examiner (2011-)
- Northampton University, External examiner (2010-)
- Dublin Institute of Technology, External examiner (2010-)
- Journal of Hospitality & Tourism Research; Tourism Management; Cornell Hospitality Quarterly; International Journal of Tourism Research ; International Journal of Contemporary Hospitality Management, Reviewer (2009-)
- International Journal of Events and Festival Management, Reviewer (2009-)
- Association of Event Management Educators (AEME) 2016 Forum, ‘A game of two halves: the value of field trips in event management education. Case studies of Dublin & Lisbon’, 13 Jul 2016, Derby University, Derby
- PGCE in PhD Supervision (2006)
- PhD in Conference Tourism (2005)
- MSc in Tourism, Management & Marketing (1998)
- PGCE in Education (Secondary Geography) (1997)
- BSc (Hons) in Human Geography (1996)
- Awarded second place for best paper within the conference theme of environmental sustainability (International Conference on Global Sustainable Tourism, 15-19 November 2010, Nelspruit (Mbombela) South Africa, 2010)