A modified fuzzy hierarchical topsis model for hotel website evaluation

This source preferred by Dimitrios Buhalis

Authors: Buhalis, D., Qi, S. and Law, R.

Journal: International Journal of Fuzzy System Applications

This data was imported from DBLP:

Authors: Qi, S., Law, R. and Buhalis, D.

Journal: IJFSA

Volume: 3

Pages: 82-101

This data was imported from Scopus:

Authors: Qi, S., Law, R. and Buhalis, D.

Journal: International Journal of Fuzzy System Applications

Volume: 3

Issue: 3

Pages: 82-101

eISSN: 2156-1761

ISSN: 2156-177X

DOI: 10.4018/ijfsa.2013070105

The performance of commercial websites is a critical issue that has a significant effect on consumers' online decision-making. This study develops and applies a fuzzy model to assess the performance of hotel websites. It presents a fuzzy decision-making approach to the evaluation of tourism website performance that integrates consumer perceptions with a hierarchical model. The model consists of a fuzzy multi-criteria procedure that weighs evaluation criteria in a hierarchy structure and defuzzifies the matrix in a simpler and more accurate way. The study's findings include a new website usefulness evaluation framework and a newly developed fuzzy hierarchical TOPSIS model. The results from applying this model indicate that the functionality and usability dimensions are equally important for hotel websites. The ranking of hotel website performance is listed in terms of usefulness, functionality, and usability. Copyright © 2013, IGI Global.

This data was imported from RePEc:

Authors: Qi, S., Law, R. and Buhalis, D.

Journal: International Journal of Fuzzy System Applications (IJFSA)

Volume: 3

Issue: 3

Pages: 82-101

The performance of commercial websites is a critical issue that has a significant effect on consumers’ online decision-making. This study develops and applies a fuzzy model to assess the performance of hotel websites. It presents a fuzzy decision-making approach to the evaluation of tourism website performance that integrates consumer perceptions with a hierarchical model. The model consists of a fuzzy multi-criteria procedure that weighs evaluation criteria in a hierarchy structure and defuzzifies the matrix in a simpler and more accurate way. The study’s findings include a new website usefulness evaluation framework and a newly developed fuzzy hierarchical TOPSIS model. The results from applying this model indicate that the functionality and usability dimensions are equally important for hotel websites. The ranking of hotel website performance is listed in terms of usefulness, functionality, and usability.

The data on this page was last updated at 10:38 on January 23, 2019.