Search Engine Marketing: Transforming Search Engines to Hotel Distribution Channels

This source preferred by Dimitrios Buhalis

Authors: Paraskevas, A., Katsogridakis, I., Law, R. and Buhalis, D.

Journal: The Cornell Hotel Restaurant Administration Quarterly

Volume: 52(2)

Pages: 200-208

DOI: 10.1177/1938965510395016

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