Search Engine Marketing: Transforming Search Engines to Hotel Distribution Channels
Authors: Paraskevas, A., Katsogridakis, I., Law, R. and Buhalis, D.
Journal: The Cornell Hotel Restaurant Administration Quarterly
Volume: 52(2)
Pages: 200-208
DOI: 10.1177/1938965510395016
Source: Manual
Preferred by: Dimitrios Buhalis