Reduced gaze following and attention to heads when viewing a "live" social scene

This source preferred by Nicola Gregory and Sarah Bate

Authors: Gregory, N., Lopez, B., Graham, G., Marshman, P., Bate, S. and Kargas, N.

http://eprints.bournemouth.ac.uk/21847/

Journal: PLoS One

Volume: 10

Issue: 4

DOI: 10.1371/journal.pone.0121792

This data was imported from PubMed:

Authors: Gregory, N.J., Lόpez, B., Graham, G., Marshman, P., Bate, S. and Kargas, N.

http://eprints.bournemouth.ac.uk/21847/

Journal: PLoS One

Volume: 10

Issue: 4

Pages: e0121792

eISSN: 1932-6203

DOI: 10.1371/journal.pone.0121792

Social stimuli are known to both attract and direct our attention, but most research on social attention has been conducted in highly controlled laboratory settings lacking in social context. This study examined the role of social context on viewing behaviour of participants whilst they watched a dynamic social scene, under three different conditions. In two social groups, participants believed they were watching a live webcam of other participants. The socially-engaged group believed they would later complete a group task with the people in the video, whilst the non-engaged group believed they would not meet the people in the scene. In a third condition, participants simply free-viewed the same video with the knowledge that it was pre-recorded, with no suggestion of a later interaction. Results demonstrated that the social context in which the stimulus was viewed significantly influenced viewing behaviour. Specifically, participants in the social conditions allocated less visual attention towards the heads of the actors in the scene and followed their gaze less than those in the free-viewing group. These findings suggest that by underestimating the impact of social context in social attention, researchers risk coming to inaccurate conclusions about how we attend to others in the real world.

This data was imported from Scopus:

Authors: Gregory, N.J., López, B., Graham, G., Marshman, P., Bate, S. and Kargas, N.

http://eprints.bournemouth.ac.uk/21847/

Journal: PLoS ONE

Volume: 10

Issue: 4

eISSN: 1932-6203

DOI: 10.1371/journal.pone.0121792

© 2015 Gregory et al. Social stimuli are known to both attract and direct our attention, but most research on social attention has been conducted in highly controlled laboratory settings lacking in social context. This study examined the role of social context on viewing behaviour of participants whilst they watched a dynamic social scene, under three different conditions. In two social groups, participants believed they were watching a live webcam of other participants. The socially-engaged group believed they would later complete a group task with the people in the video, whilst the non-engaged group believed they would not meet the people in the scene. In a third condition, participants simply free-viewed the same video with the knowledge that it was pre-recorded, with no suggestion of a later interaction. Results demonstrated that the social context in which the stimulus was viewed significantly influenced viewing behaviour. Specifically, participants in the social conditions allocated less visual attention towards the heads of the actors in the scene and followed their gaze less than those in the free-viewing group. These findings suggest that by underestimating the impact of social context in social attention, researchers risk coming to inaccurate conclusions about how we attend to others in the real world.

The data on this page was last updated at 05:09 on February 20, 2020.