Games People Play with Brands: Transactional Analysis and the Market

This data was imported from Web of Science (Lite):

Authors: Molesworth, M., Jenkins, R. and Grigore, G.

Journal: JOURNAL OF MACROMARKETING

Volume: 35

Issue: 1

Pages: 135

eISSN: 1552-6534

ISSN: 0276-1467

The data on this page was last updated at 05:16 on April 3, 2020.