A Role for Identification in the Gradual Decline in the Pleasantness of Flavors with Age
Authors: Appleton, K.M. and Smith, E.
Journal: Journals of Gerontology - Series B Psychological Sciences and Social Sciences
Volume: 71
Issue: 6
Pages: 987-994
ISSN: 1079-5014
DOI: 10.1093/geronb/gbv031
Abstract:Objectives: This study investigated a possible role for identification in the decline in flavor pleasantness with age. Methods: Two hundred sixty-four individuals aged from 16 to 85 years tasted 6 flavored drinks of varying identity and ease of identification, and rated each on pleasantness, a range of other characteristics and identified all flavors. Results: Using regression, firstly, pleasantness was inversely associated with age (β = -0.22, p <. 01). Secondly, the decline in pleasantness with age was associated with poorer identification (β = 0.30, p <. 01), lower perceptions of sweetness (β = 0.01, p <. 01), lower strength of flavor (β = 0.00, p =. 02), lower familiarity (β = 0.01, p <. 01), and a lower frequency of usual drink consumption (β = 0.04, p <. 01). Thirdly, improved identification with age was associated with increased drink familiarity (β =< 0.01, p <. 01), coloration compared with no color (β = <0.06, p <. 01), and correct compared with incorrect coloration (β = <0.27, p <. 01). Discussion: These findings demonstrate a clear role for identification in the decline in flavor pleasantness with age. These findings thus provide clear evidence for a cognitive and perceptual element to these hedonic processes. Our findings suggest that likings for flavors in older individuals may be increased/maintained through the use of improved visual cues, easily recognizable foods, and/or identity labels.
https://eprints.bournemouth.ac.uk/25010/
Source: Scopus