Does Country of Origin Affect Brand Associations? The Case of Italian Brands In China
Authors: Checchinato, F., Disegna, M. and Vescovi, T.
Journal: Journal of Global Scholars of Marketing Science: Bridging Asia and the World
Volume: 23
Issue: 4
Pages: 409-421
eISSN: 2163-9167
ISSN: 2163-9159
DOI: 10.1080/21639159.2013.818281
Source: Manual