Does Country of Origin Affect Brand Associations? The Case of Italian Brands In China

Authors: Checchinato, F., Disegna, M. and Vescovi, T.

Journal: Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volume: 23

Issue: 4

Pages: 409-421

eISSN: 2163-9167

ISSN: 2163-9159

DOI: 10.1080/21639159.2013.818281

Source: Manual

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