Greater fruit selection following an appearance-based compared with a health-based health promotion poster

Authors: Appleton, K.M.

Journal: Journal of Public Health (United Kingdom)

Volume: 38

Issue: 4

Pages: 731-738

eISSN: 1741-3850

ISSN: 1741-3842

DOI: 10.1093/pubmed/fdv147

Abstract:

Background: This study investigated the impact of an appearance-based compared with a traditional health-based public health message for healthy eating. Methods: A total of 166 British University students (41 males; aged 20.6 ± 1.9 years) were randomized to view either an appearance-based (n = 82) or a health-based (n = 84) fruit promotion poster. Intentions to consume fruit and immediate fruit selection (laboratory observation) were assessed immediately after poster viewing, and subsequent self-report fruit consumption was assessed 3 days later. Results: Intentions to consume fruit were not predicted by poster type (largest β = 0.03, P = 0.68) but were associated with fruit-based liking, past consumption, attitudes and social norms (smallest β = 0.16, P = 0.04). Immediate fruit selection was greater following the appearance-based compared with the health-based poster (β = -0.24, P < 0.01), and this effect remained when controlling for participant characteristics (β = -0.21, P < 0.01). Subsequent fruit consumption was greater following the appearance-based compared with the health-based poster (β = -0.22, P = 0.03), but this effect became non-significant on consideration of participant characteristics (β = -0.15, P = 0.13), and was instead associated with fruit-based liking and past consumption (smallest β = 0.24, P = 0.03). Conclusions: These findings demonstrate the clear value of an appearance-based compared with a health-based health promotion poster for increasing fruit selection. A distinction between outcome measures and the value of a behavioural measure is also demonstrated.

https://eprints.bournemouth.ac.uk/22650/

Source: Scopus

Greater fruit selection following an appearance-based compared with a health-based health promotion poster.

Authors: Appleton, K.M.

Journal: J Public Health (Oxf)

eISSN: 1741-3850

DOI: 10.1093/pubmed/fdv147

Abstract:

BACKGROUND: This study investigated the impact of an appearance-based compared with a traditional health-based public health message for healthy eating. METHODS: A total of 166 British University students (41 males; aged 20.6 ± 1.9 years) were randomized to view either an appearance-based (n = 82) or a health-based (n = 84) fruit promotion poster. Intentions to consume fruit and immediate fruit selection (laboratory observation) were assessed immediately after poster viewing, and subsequent self-report fruit consumption was assessed 3 days later. RESULTS: Intentions to consume fruit were not predicted by poster type (largest β = 0.03, P = 0.68) but were associated with fruit-based liking, past consumption, attitudes and social norms (smallest β = 0.16, P = 0.04). Immediate fruit selection was greater following the appearance-based compared with the health-based poster (β = -0.24, P < 0.01), and this effect remained when controlling for participant characteristics (β = -0.21, P < 0.01). Subsequent fruit consumption was greater following the appearance-based compared with the health-based poster (β = -0.22, P = 0.03), but this effect became non-significant on consideration of participant characteristics (β = -0.15, P = 0.13), and was instead associated with fruit-based liking and past consumption (smallest β = 0.24, P = 0.03). CONCLUSIONS: These findings demonstrate the clear value of an appearance-based compared with a health-based health promotion poster for increasing fruit selection. A distinction between outcome measures and the value of a behavioural measure is also demonstrated.

https://eprints.bournemouth.ac.uk/22650/

Source: PubMed

Greater fruit selection following an appearance-based compared with a health-based health promotion poster

Authors: Appleton, K.M.

Journal: JOURNAL OF PUBLIC HEALTH

Volume: 38

Issue: 4

Pages: 731-738

eISSN: 1741-3850

ISSN: 1741-3842

DOI: 10.1093/pubmed/fdv147

https://eprints.bournemouth.ac.uk/22650/

Source: Web of Science (Lite)

Greater fruit selection following an appearance-based compared to a health-based health promotion poster

Authors: Appleton, K.M.

Journal: Journal of Public Health

Volume: 38

Issue: 4

Pages: 731-738

ISSN: 1741-3842

DOI: 10.1093/pubmed/fdv147

https://eprints.bournemouth.ac.uk/22650/

Source: Manual

Greater fruit selection following an appearance-based compared with a health-based health promotion poster.

Authors: Appleton, K.M.

Journal: Journal of public health (Oxford, England)

eISSN: 1741-3850

ISSN: 1741-3842

Abstract:

This study investigated the impact of an appearance-based compared with a traditional health-based public health message for healthy eating.A total of 166 British University students (41 males; aged 20.6 ± 1.9 years) were randomized to view either an appearance-based (n = 82) or a health-based (n = 84) fruit promotion poster. Intentions to consume fruit and immediate fruit selection (laboratory observation) were assessed immediately after poster viewing, and subsequent self-report fruit consumption was assessed 3 days later.Intentions to consume fruit were not predicted by poster type (largest β = 0.03, P = 0.68) but were associated with fruit-based liking, past consumption, attitudes and social norms (smallest β = 0.16, P = 0.04). Immediate fruit selection was greater following the appearance-based compared with the health-based poster (β = -0.24, P < 0.01), and this effect remained when controlling for participant characteristics (β = -0.21, P < 0.01). Subsequent fruit consumption was greater following the appearance-based compared with the health-based poster (β = -0.22, P = 0.03), but this effect became non-significant on consideration of participant characteristics (β = -0.15, P = 0.13), and was instead associated with fruit-based liking and past consumption (smallest β = 0.24, P = 0.03).These findings demonstrate the clear value of an appearance-based compared with a health-based health promotion poster for increasing fruit selection. A distinction between outcome measures and the value of a behavioural measure is also demonstrated.

https://eprints.bournemouth.ac.uk/22650/

Source: Europe PubMed Central

Greater fruit selection following an appearance-based compared with a health-based health promotion poster

Authors: Appleton, K.

Journal: Journal of Public Health

Volume: 38

Issue: 4

Pages: 731-738

ISSN: 1741-3842

Abstract:

Background: This study investigated the impact of an appearance-based compared to a traditional health-based public health message for healthy eating. Methods: 166 British University students (41 male; aged 20.6±1.9 years) were randomized to view either an appearance-based (n=82) or a health-based (n=84) fruit promotion poster. Intentions to consume fruit and immediate fruit selection (laboratory observation) were assessed immediately after poster-viewing and subsequent self-report fruit consumption was assessed 3 days later.

Results: Intentions to consume fruit were not predicted by poster type (β=0.03, p=0.74), but were associated with fruit-based liking, past consumption, attitudes, and social norms (smallest β=0.16, p=0.04). Immediate fruit selection was greater following the appearance-based compared to the health-based poster (β=-0.24, p<0.01), and this effect remained when controlling for participant characteristics (β=-0.21, p<0.01). Subsequent fruit consumption was greater following the appearance-based compared to the health-based poster (β=-0.22, p=0.03), but this effect became non-significant on consideration of participant characteristics (β=-0.15, p=0.13), and was instead associated with fruit-based liking and past consumption (smallest β=0.24, p=0.03).

Conclusions: These findings demonstrate the clear value of an appearance-based compared to a health-based health promotion poster for increasing fruit selection. A distinction between outcome measures, and the value of a behavioural measure is also demonstrated.

https://eprints.bournemouth.ac.uk/22650/

Source: BURO EPrints