The relationship between ownership and possession: observations from the context of digital virtual goods
Authors: Watkins, R.D., Denegri-Knott, J. and Molesworth, M.
Journal: Journal of Marketing Management
Publisher: Routledge
eISSN: 1472-1376
ISSN: 0267-257X
DOI: 10.1080/0267257X.2015.1089308
Abstract:This theoretical article highlights limitations in the current trend towards dichotomising full ownership and access-based consumption by recognising a broader, more complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods (DVGs). In challenging this dichotomy, we recognise that the relationship between ownership and possession becomes particularly significant. We therefore consider how prominent DVG ownership configurations may shape the way in which possession is assembled, potentially reducing consumers’ scope of action relative to DVGs and leaving possession susceptible to disruption. Conversely, we acknowledge ways in which consumers’ continued attempts at possession may impinge upon the agency of ownership mechanisms within the market. Our analysis ultimately builds upon existing understandings of both ownership and possession, theorising their often overlooked relation in consumption.
https://eprints.bournemouth.ac.uk/22750/
Source: Scopus
The relationship between ownership and possession: observations from the context of digital virtual goods
Authors: Watkins, R.D., Denegri-Knott, J. and Molesworth, M.
Journal: JOURNAL OF MARKETING MANAGEMENT
Volume: 32
Issue: 1-2
Pages: 44-70
eISSN: 1472-1376
ISSN: 0267-257X
DOI: 10.1080/0267257X.2015.1089308
https://eprints.bournemouth.ac.uk/22750/
Source: Web of Science (Lite)
The relationship between ownership and possession: observations from the context of digital virtual goods
Authors: Denegri-Knott, J., Watkins, R. and Molesworth, M.
Journal: Journal of Marketing Management
ISSN: 1472-1376
Abstract:This theoretical article highlights limitations in the current trend towards dichotomizing full ownership and access-based consumption by recognizing a broader, more complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods 10 (DVGs). In challenging this dichotomy, we recognise that the relationship between ownership and possession becomes particularly significant. We therefore consider how prominent DVG ownership configurations may shape the way in which possession is assembled, potentially reducing consumers’ scope of action rela- 15 tive to DVGs and leaving possession susceptible to disruption.
Conversely, we acknowledge ways in which consumers’ continued attempts at possession may impinge upon the agency of ownership mechanisms within the market. Our analysis ultimately builds upon existing understandings of both ownership and possession, 20 theorizing their often overlooked relation in consumption
https://eprints.bournemouth.ac.uk/22750/
Source: Manual
The relationship between ownership and possession: observations from the context of digital virtual goods
Authors: Denegri-Knott, J., Watkins, R. and Molesworth, M.
Journal: Journal of Marketing Management
Volume: 32
Issue: 1-2
Pages: 44-70
ISSN: 1472-1376
Abstract:This theoretical article highlights limitations in the current trend towards dichotomizing full ownership and access-based consumption by recognizing a broader, more complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods 10 (DVGs). In challenging this dichotomy, we recognise that the relationship between ownership and possession becomes particularly significant. We therefore consider how prominent DVG ownership configurations may shape the way in which possession is assembled, potentially reducing consumers’ scope of action rela- 15 tive to DVGs and leaving possession susceptible to disruption. Conversely, we acknowledge ways in which consumers’ continued attempts at possession may impinge upon the agency of ownership mechanisms within the market. Our analysis ultimately builds upon existing understandings of both ownership and possession, 20 theorizing their often overlooked relation in consumption
https://eprints.bournemouth.ac.uk/22750/
Source: BURO EPrints