Tourists as Mobile Gamers: Gamification for Tourism Marketing
Authors: Xu, F., Tian, F., Buhalis, D., Weber, J. and Zhang, H.
Journal: Journal of Travel and Tourism Marketing
Volume: 33
Issue: 8
Pages: 1124-1142
ISSN: 1054-8408
DOI: 10.1080/10548408.2015.1093999
Abstract:ABSTRACT: Gaming as a cutting-edge concept has recently been used by some innovative tourism sectors as a marketing tool and as a method of deeper engagement with visitors. This research aims to explore the gamification trend and its potential for experience development and tourism marketing. Using a focus group, this paper discusses gaming and tourism, and explores what drives tourists to play games. The results suggest tourists’ game playing motivation is multidimensional. Players tend to start with purposive information seeking, then move on to an intrinsic stimulation. Socialization is also an important dimension. The research demonstrates several implications for tourism marketing.
https://eprints.bournemouth.ac.uk/26942/
Source: Scopus
Tourists as Mobile Gamers: Gamification for Tourism Marketing
Authors: Xu, F., Tian, F., Buhalis, D., Weber, J. and Zhang, H.
Journal: JOURNAL OF TRAVEL & TOURISM MARKETING
Volume: 33
Issue: 8
Pages: 1124-1142
eISSN: 1540-7306
ISSN: 1054-8408
DOI: 10.1080/10548408.2015.1093999
https://eprints.bournemouth.ac.uk/26942/
Source: Web of Science (Lite)
Tourists as Mobile Gamers: Gamification for Tourism Marketing
Authors: Xu, F., Tian, F., Buhalis, D., Weber, J. and Zhang, H.
Journal: Journal of Travel and Tourism Marketing
Volume: 33
Issue: 8
Pages: 1124-1142
ISSN: 1054-8408
Abstract:Gaming as a cutting-edge concept has recently been used by some innovative tourism sectors as a marketing tool and as a method of deeper engagement with visitors. This research aims to explore the gamification trend and its potential for experience development and tourism marketing. Using a focus group, this paper discusses gaming and tourism, and explores what drives tourists to play games. The results suggest tourists’ game playing motivation is multidimensional. Players tend to start with purposive information seeking, then move on to an intrinsic stimulation. Socialization is also an important dimension. The research demonstrates several implications for tourism marketing.
https://eprints.bournemouth.ac.uk/26942/
Source: BURO EPrints