Tourists as Mobile Gamers: Gamification for Tourism Marketing

This data was imported from Scopus:

Authors: Xu, F., Tian, F., Buhalis, D., Weber, J. and Zhang, H.

http://eprints.bournemouth.ac.uk/26942/

Journal: Journal of Travel and Tourism Marketing

Volume: 33

Issue: 8

Pages: 1124-1142

ISSN: 1054-8408

DOI: 10.1080/10548408.2015.1093999

© 2015 Taylor & Francis. ABSTRACT: Gaming as a cutting-edge concept has recently been used by some innovative tourism sectors as a marketing tool and as a method of deeper engagement with visitors. This research aims to explore the gamification trend and its potential for experience development and tourism marketing. Using a focus group, this paper discusses gaming and tourism, and explores what drives tourists to play games. The results suggest tourists’ game playing motivation is multidimensional. Players tend to start with purposive information seeking, then move on to an intrinsic stimulation. Socialization is also an important dimension. The research demonstrates several implications for tourism marketing.

This data was imported from Web of Science (Lite):

Authors: Xu, F., Tian, F., Buhalis, D., Weber, J. and Zhang, H.

http://eprints.bournemouth.ac.uk/26942/

Journal: JOURNAL OF TRAVEL & TOURISM MARKETING

Volume: 33

Issue: 8

Pages: 1124-1142

eISSN: 1540-7306

ISSN: 1054-8408

DOI: 10.1080/10548408.2015.1093999

The data on this page was last updated at 04:54 on April 18, 2019.