Media literacy: the UK’s undead cultural policy

Authors: Wallis, R. and Buckingham, D

http://eprints.bournemouth.ac.uk/24585/

Journal: The International Journal of Cultural Policy

Volume: 25

Issue: 2

Pages: 188-203

Publisher: Taylor & Francis (Routledge): SSH Titles

ISSN: 1477-2833

DOI: 10.1080/10286632.2016.1229314

This article examines media literacy in the UK: a policy that emerged within the Department for Culture, Media and Sport in the late 1990s, was adopted by the New Labour administration, and enshrined in the Communications Act 2003. That legislation gave the new media regulator, Ofcom, a duty to ‘promote’ media literacy, although it left the term undefined. The article describes how Ofcom managed this regulatory duty. It argues that over time, media literacy was progressively reduced in scope, focusing on two policy priorities related to the growth of the internet. In the process, media literacy’s broader educative purpose, so clearly articulated in much of the early policy rhetoric, was effectively marginalized. From the Coalition government onwards, the promotion of media literacy was reduced further to a matter of market research. Today, if not altogether dead, the policy is governed by entirely different priorities to those imagined at its birth.

Authors: Wallis, R. and Buckingham, D

http://eprints.bournemouth.ac.uk/24585/

Journal: The International Journal of Cultural Policy

Publisher: Taylor & Francis (Routledge): SSH Titles

ISSN: 1477-2833

This article examines media literacy in the UK: a policy that emerged within the Department for Culture, Media and Sport in the late 1990s, was adopted by the New Labour administration, and enshrined in the Communications Act 2003. That legislation gave the new media regulator, Ofcom, a duty to ‘promote’ media literacy, although it left the term undefined. The article describes how Ofcom managed this regulatory duty. It argues that over time, media literacy was progressively reduced in scope, focusing on two policy priorities related to the growth of the internet. In the process, media literacy’s broader educative purpose, so clearly articulated in much of the early policy rhetoric, was effectively marginalized. From the Coalition government onwards, the promotion of media literacy was reduced further to a matter of market research. Today, if not altogether dead, the policy is governed by entirely different priorities to those imagined at its birth.

This data was imported from Scopus:

Authors: Wallis, R. and Buckingham, D.

http://eprints.bournemouth.ac.uk/24585/

Journal: International Journal of Cultural Policy

Volume: 25

Issue: 2

Pages: 188-203

eISSN: 1477-2833

ISSN: 1028-6632

DOI: 10.1080/10286632.2016.1229314

© 2016, © 2016 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This article examines media literacy in the UK: a policy that emerged within the Department for Culture, Media and Sport in the late 1990s, was adopted by the New Labour administration, and enshrined in the Communications Act 2003. That legislation gave the new media regulator, Ofcom, a duty to ‘promote’ media literacy, although it left the term undefined. The article describes how Ofcom managed this regulatory duty. It argues that over time, media literacy was progressively reduced in scope, focusing on two policy priorities related to the growth of the internet. In the process, media literacy’s broader educative purpose, so clearly articulated in much of the early policy rhetoric, was effectively marginalized. From the Coalition government onwards, the promotion of media literacy was reduced further to a matter of market research. Today, if not altogether dead, the policy is governed by entirely different priorities to those imagined at its birth.

This data was imported from Web of Science (Lite):

Authors: Wallis, R. and Buckingham, D.

http://eprints.bournemouth.ac.uk/24585/

Journal: INTERNATIONAL JOURNAL OF CULTURAL POLICY

Volume: 25

Issue: 2

Pages: 188-203

eISSN: 1477-2833

ISSN: 1028-6632

DOI: 10.1080/10286632.2016.1229314

The data on this page was last updated at 05:13 on February 22, 2020.