Sanctioning value: The legal system, hyper-power and the legitimation of MP3

Authors: Denegri-Knott, J. and Tadajewski, M.

Journal: Marketing Theory

Volume: 17

Issue: 2

Pages: 219-240

eISSN: 1741-301X

ISSN: 1470-5931

DOI: 10.1177/1470593116677766

Abstract:

This article offers an historical account of the contestation surrounding MP3 and its legitimation as a consumer choice option. We juxtapose our narrative against the service-dominant logic (SDL) literature, which positions the consumer as the co-creator of value. In these debates issues of power and politics are downplayed. By contrast, we foreground the politicized processes that frame consumer choice options. Through a study of the legal disputes around MP3 and digital delivery services, we make a case that law courts provide the scaffolding for judgements of value in the market system. Contrary to proponents of SDL, value is not only a function of co-production between company and customer. Nor do all consumption practices acquire sufficient legitimacy to enter into legally sanctioned value co-creation interactions. This is a function of the ‘hyper-power’ practiced by the legal community and related actors, which constitute or deny value to product offerings. Value is not, therefore, necessarily phenomenologically determined by the ultimate consumer. Neither are they the sovereign individual of marketing lore. Their subjectivity is patterned by macro and meso actors and service provision is permitted when it is capable of enrolment within the circuits of capital accumulation.

http://eprints.bournemouth.ac.uk/24972/

Source: Scopus

Sanctioning value: The legal system, hyper-power and the legitimation of MP3

Authors: Denegri-Knott, J. and Tadajewski, M.

Journal: MARKETING THEORY

Volume: 17

Issue: 2

Pages: 219-240

eISSN: 1741-301X

ISSN: 1470-5931

DOI: 10.1177/1470593116677766

http://eprints.bournemouth.ac.uk/24972/

Source: Web of Science (Lite)

Sanctioning Value: The Legal System, Hyper Power and the Legitimation of MP3,

Authors: Denegri-Knott, J. and Tadajewski, M.

Journal: Marketing Theory

Abstract:

In this paper we provide an historical account of the contestation surrounding MP3 and its legitimation as a consumer choice option. We undertake a genealogy to expose the ‘conditions of possibility’ and ‘conditions of acceptability’ for the legitimation of exchange-based consumption for digital music.

In doing so, we enter the domain of ontological politics to show how the legal system enables value production in shaping exchange relations and consumer practices. To explicate these processes, we depart from the extant literature by focusing on the activities of courts of law. This enables us to show that legitimation relies on the silencing of oppositional discourse before it enters the market.

This is a function of the ‘hyper-power’ practiced by the legal community and related actors, which, as we show, help constitute or deny value product offerings and the consumer practices through which such value is co-created.

http://eprints.bournemouth.ac.uk/24972/

Source: Manual

Sanctioning Value: The Legal System, Hyper Power and the Legitimation of MP3

Authors: Denegri-Knott, J. and Tadajewski, M.

Journal: Marketing Theory

Volume: 17

Issue: 2

Pages: 219-240

ISSN: 1470-5931

Abstract:

In this paper we provide an historical account of the contestation surrounding MP3 and its legitimation as a consumer choice option. We undertake a genealogy to expose the ‘conditions of possibility’ and ‘conditions of acceptability’ for the legitimation of exchange-based consumption for digital music. In doing so, we enter the domain of ontological politics to show how the legal system enables value production in shaping exchange relations and consumer practices. To explicate these processes, we depart from the extant literature by focusing on the activities of courts of law. This enables us to show that legitimation relies on the silencing of oppositional discourse before it enters the market. This is a function of the ‘hyper-power’ practiced by the legal community and related actors, which, as we show, help constitute or deny value product offerings and the consumer practices through which such value is co-created.

http://eprints.bournemouth.ac.uk/24972/

Source: BURO EPrints