Marketing the competitive destination of the future

This source preferred by Dimitrios Buhalis

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Authors: Buhalis, D.

Journal: Tourism Management

Volume: 21

Issue: 1

Pages: 97-116

ISSN: 0261-5177

DOI: 10.1016/S0261-5177(99)00095-3

Destination marketing is increasingly becoming extremely competitive worldwide. This paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. It provides an overview of several techniques widely used and illustrates examples from around the world. The paper also explains that marketing of destinations should balance the strategic objectives of all stakeholders as well the sustainability of local resources. Destinations need to differentiate their products and develop partnerships between the public and private sector locally in order to co-ordinate delivery. Taking advantage of new technologies and the Internet also enables destinations to enhance their competitiveness by increasing their visibility, reducing costs and enhancing local co-operation. Destination marketing must lead to the optimisation of tourism impacts and the achievement of the strategic objectives for all stakeholders. © 1999 Elsevier Science Ltd.

This data was imported from Web of Science (Lite):

Authors: Buhalis, D.

Journal: TOURISM MANAGEMENT

Volume: 21

Issue: 1

Pages: 97-116

ISSN: 0261-5177

DOI: 10.1016/S0261-5177(99)00095-3

The data on this page was last updated at 04:55 on March 26, 2019.