A model of perceived image, memorable tourism experiences and revisit intention
Authors: Zhang, H., Wu, Y. and Buhalis, D.
Journal: Journal of Destination Marketing and Management
Volume: 8
Pages: 326-336
ISSN: 2212-571X
DOI: 10.1016/j.jdmm.2017.06.004
Abstract:Limited research has investigated the antecedents and consequences of memorable tourism experiences (MTEs) empirically. This study helps fill this gap by developing a causal relationship model among perceived image (including country image and destination image), MTEs and revisit intention. The model's predictive capabilities are explored in international tourism context by using PLS- SEM. The results indicate that country image and destination image influence revisit intention via the mediating effect of MTEs. The ‘perceived image-MTEs-revisit intention’ model is supported with 43% of MTEs and 28.7% of revisit intention explained. In addition, this study provides a classification framework of destination attributes (i.e. country image and destination image) in international tourism context for future research and destination marketing practice.
https://eprints.bournemouth.ac.uk/30150/
https://eprints.bournemouth.ac.uk/33175/
Source: Scopus
A model of perceived image, memorable tourism experiences and revisit intention
Authors: Zhang, H., Wu, Y. and Buhalis, D.
Journal: JOURNAL OF DESTINATION MARKETING & MANAGEMENT
Volume: 8
Pages: 326-336
eISSN: 2212-5752
ISSN: 2212-571X
DOI: 10.1016/j.jdmm.2017.06.004
https://eprints.bournemouth.ac.uk/30150/
https://eprints.bournemouth.ac.uk/33175/
Source: Web of Science (Lite)
A model of perceived image, memorable tourism experiences and revisit intention
Authors: Zhang, H., Wu, Y. and Buhalis, D.
Journal: Journal of Destination Marketing and Management
Volume: 8
Issue: June
Pages: 326-336
ISSN: 2212-571X
Abstract:Limited research has investigated the antecedents and consequences of memorable tourism experiences (MTEs) empirically. This study helps fill this gap by developing a causal relationship model among perceived image (including country image and destination image), MTEs and revisit intention. The model's predictive capabilities are explored in international tourism context by using PLS- SEM. The results indicate that country image and destination image influence revisit intention via the mediating effect of MTEs. The 'perceived image-MTEs-revisit intention' model is supported with 43% of MTEs and 28.7% of revisit intention explained. In addition, this study provides a classification framework of destination attributes (i.e. country image and destination image) in international tourism context for future research and destination marketing practice.
https://eprints.bournemouth.ac.uk/30150/
https://eprints.bournemouth.ac.uk/33175/
Source: BURO EPrints
A model of perceived image, memorable tourism experiences and revisit intention
Authors: Zhang, H., Wu, Y. and Buhalis, D.
Journal: Journal of Destination Marketing and Management
Volume: 8
Issue: June
Pages: 326-336
ISSN: 2212-571X
Abstract:Limited research has investigated the antecedents and consequences of memorable tourism experiences (MTEs) empirically. This study helps fill this gap by developing a causal relationship model among perceived image (including country image and destination image), MTEs and revisit intention. The model's predictive capabilities are explored in international tourism context by using PLS- SEM. The results indicate that country image and destination image influence revisit intention via the mediating effect of MTEs. The ‘perceived image-MTEs-revisit intention’ model is supported with 43% of MTEs and 28.7% of revisit intention explained. In addition, this study provides a classification framework of destination attributes (i.e. country image and destination image) in international tourism context for future research and destination marketing practice.
https://eprints.bournemouth.ac.uk/30150/
https://eprints.bournemouth.ac.uk/33175/
Source: BURO EPrints