The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food

Authors: Memery, J., Birch, D. and De Silva Kanakaratne, M.

http://eprints.bournemouth.ac.uk/29897/

Journal: Journal of retailing and consumer services

Publisher: Pergamon Press Ltd.

ISSN: 0969-6989

Today’s more “mindful” consumers’ food consumption decisions are changing as they attempt to balance egoistic and altruistic motivations. This study explores the relative importance of these types of motivations in influencing Australian consumers’ attitudes towards, and purchase frequency of, local food. Factors examined include ethical self-identity, environmental consciousness, health consciousness and food safety. Results indicate egoistic motivations may influence local food consumption decisions more strongly than altruistic motivations. Recommendations for producers and retailers of local food in appealing to more “mindful” consumers suggest more focused marketing and communication strategies, clearer branding and labelling of produce, and training of service staff.

This data was imported from Scopus:

Authors: Birch, D., Memery, J. and De Silva Kanakaratne, M.

http://eprints.bournemouth.ac.uk/29897/

Journal: Journal of Retailing and Consumer Services

Volume: 40

Pages: 221-228

ISSN: 0969-6989

DOI: 10.1016/j.jretconser.2017.10.013

© 2017 Elsevier Ltd Today's more “mindful” consumers’ food consumption decisions are changing as they attempt to balance egoistic and altruistic motivations. This study explores the relative importance of these types of motivations in influencing Australian consumers’ attitudes towards, and purchase frequency of, local food. Factors examined include ethical self-identity, environmental consciousness, health consciousness and food safety. Results indicate egoistic motivations may influence local food consumption decisions more strongly than altruistic motivations. Recommendations for producers and retailers of local food in appealing to more “mindful” consumers suggest more focused marketing and communication strategies, clearer branding and labelling of produce, and training of service staff.

This data was imported from Web of Science (Lite):

Authors: Birch, D., Memery, J. and Kanakaratne, M.D.S.

http://eprints.bournemouth.ac.uk/29897/

Journal: JOURNAL OF RETAILING AND CONSUMER SERVICES

Volume: 40

Pages: 221-228

eISSN: 1873-1384

ISSN: 0969-6989

DOI: 10.1016/j.jretconser.2017.10.013

The data on this page was last updated at 05:09 on February 24, 2020.