DMO online platforms: Image and intention to visit

This data was imported from Scopus:

Authors: Molinillo, S., Liébana-Cabanillas, F., Anaya-Sánchez, R. and Buhalis, D.

http://eprints.bournemouth.ac.uk/30651/

Journal: Tourism Management

Volume: 65

Pages: 116-130

ISSN: 0261-5177

DOI: 10.1016/j.tourman.2017.09.021

© 2017 Elsevier Ltd The online platforms (i.e., websites and social media) of Destination Management Organizations (DMOs) are among the most useful tools for building and promoting a destination image (DI). However, the associated effects on the DI have not been sufficiently studied and prior research has not assessed the influences of involvement on the DI formation process. The aim of this study is to explore the moderating effects of DMO online platforms on the DI through a conceptual model. The proposed model was empirically verified through an experiment and tested using PLS-SEM method. The findings demonstrate that tourist involvement has a positive impact on cognitive image and affective image, forming the DI as an antecedent of the intention to visit. The results also show that image formation and intention to visit the destination vary depending on the platform used by travelers to access the information.

This data was imported from Web of Science (Lite):

Authors: Molinillo, S., Liebana-Cabanillas, F., Anaya-Sanchez, R. and Buhalis, D.

http://eprints.bournemouth.ac.uk/30651/

Journal: TOURISM MANAGEMENT

Volume: 65

Pages: 116-130

eISSN: 1879-3193

ISSN: 0261-5177

DOI: 10.1016/j.tourman.2017.09.021

This data was imported from RePEc:

Authors: Molinillo, S., Liébana-Cabanillas, F., Anaya-Sánchez, R. and Buhalis, D.

http://eprints.bournemouth.ac.uk/30651/

Volume: 65

Issue: C

Pages: 116-130

The online platforms (i.e., websites and social media) of Destination Management Organizations (DMOs) are among the most useful tools for building and promoting a destination image (DI). However, the associated effects on the DI have not been sufficiently studied and prior research has not assessed the influences of involvement on the DI formation process. The aim of this study is to explore the moderating effects of DMO online platforms on the DI through a conceptual model. The proposed model was empirically verified through an experiment and tested using PLS-SEM method. The findings demonstrate that tourist involvement has a positive impact on cognitive image and affective image, forming the DI as an antecedent of the intention to visit. The results also show that image formation and intention to visit the destination vary depending on the platform used by travelers to access the information.

The data on this page was last updated at 04:55 on March 18, 2019.