Experience Value Cocreation on Destination Online Platforms
Authors: Zhang, H., Gordon, S., Buhalis, D. and Ding, X.
Journal: Journal of Travel Research
Volume: 57
Issue: 8
Pages: 1093-1107
eISSN: 1552-6763
ISSN: 0047-2875
DOI: 10.1177/0047287517733557
Abstract:Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed.
https://eprints.bournemouth.ac.uk/31413/
Source: Scopus
Experience Value Cocreation on Destination Online Platforms
Authors: Zhang, H., Gordon, S., Buhalis, D. and Ding, X.
Journal: JOURNAL OF TRAVEL RESEARCH
Volume: 57
Issue: 8
Pages: 1093-1107
eISSN: 1552-6763
ISSN: 0047-2875
DOI: 10.1177/0047287517733557
https://eprints.bournemouth.ac.uk/31413/
Source: Web of Science (Lite)
Experience Value Cocreation on Destination Online Platforms
Authors: Buhalis, D., Zhang, H., Gordon, S. and Ding, X.
Journal: Journal of Travel Research
Publisher: SAGE
DOI: 10.1177/0047287517733557
Abstract:Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed.
https://eprints.bournemouth.ac.uk/31413/
http://journals.sagepub.com/doi/abs/10.1177/0047287517733557
Source: Manual
Experience Value Cocreation on Destination Online Platforms
Authors: Zhang, H., Gordon, S., Buhalis, D. and Ding, X.
Journal: Journal of Travel Research
Volume: 57
Issue: 8
Pages: 1093-1107
ISSN: 0047-2875
Abstract:Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed.
https://eprints.bournemouth.ac.uk/31413/
Source: BURO EPrints