Experience Value Cocreation on Destination Online Platforms

Authors: Buhalis, D., Zhang, H., Gordon, S. and Ding, X.

http://eprints.bournemouth.ac.uk/31413/

http://journals.sagepub.com/doi/abs/10.1177/0047287517733557

Journal: Journal of Travel Research

Publisher: SAGE

DOI: 10.1177/0047287517733557

Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed.

This data was imported from Scopus:

Authors: Zhang, H., Gordon, S., Buhalis, D. and Ding, X.

http://eprints.bournemouth.ac.uk/31413/

Journal: Journal of Travel Research

Volume: 57

Issue: 8

Pages: 1093-1107

eISSN: 1552-6763

ISSN: 0047-2875

DOI: 10.1177/0047287517733557

© The Author(s) 2017. Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation process, especially in tourism. This study fills this gap by proposing a cognition–emotion–behavior model. A scenario experiment approach is used to investigate the experience value cocreation process on destination online platforms in the pretravel stage. Structural equation modeling analysis shows that online platform experience significantly affects the destination emotional experience. This, in turn, has significant effects on the five dimensions of destination engagement intention. The mediating effect of destination emotional experience on the relationship between online platform experience and destination engagement intention is supported. These findings contribute to a better understanding of the experience value cocreation process and theoretical and managerial implications are proposed.

This data was imported from Web of Science (Lite):

Authors: Zhang, H., Gordon, S., Buhalis, D. and Ding, X.

http://eprints.bournemouth.ac.uk/31413/

Journal: JOURNAL OF TRAVEL RESEARCH

Volume: 57

Issue: 8

Pages: 1093-1107

eISSN: 1552-6763

ISSN: 0047-2875

DOI: 10.1177/0047287517733557

The data on this page was last updated at 04:55 on March 18, 2019.