A new model for testing green consumer behaviour

Authors: Paco, A., Shiel, C. and Alves, H.

http://eprints.bournemouth.ac.uk/31363/

Journal: Journal of Cleaner Production

Volume: 207

Pages: 998-1006

Publisher: Elsevier

ISSN: 0959-6526

Several models of green consumer behaviour have sought to explain the relationship between green attitudes and the behaviours of individuals related to green consumption, based on traditional theories. Nevertheless, it has been difficult to develop an optimum or even a consensual model to predict green consumer behaviour. This paper seeks to examine the links between a set of constructs, in order to propose a model for green consumer behaviour based on a different set of antecedents of buying behaviour: prosocial attitude, the value placed on green, and green communication. Data was gathered through a survey, taking the form of a self-administered questionnaire; analysis took the form of Structural Equation Modelling (SEM). The results show that general prosocial attitudes have a direct influence on green consumption values, and that green advertising seems to positively influence buying behaviour. The relationship between these concepts is important to consider when developing green marketing campaigns and communication to influence further green behaviour.

This data was imported from Scopus:

Authors: Paço, A.D., Shiel, C. and Alves, H.

http://eprints.bournemouth.ac.uk/31363/

Journal: Journal of Cleaner Production

Volume: 207

Pages: 998-1006

ISSN: 0959-6526

DOI: 10.1016/j.jclepro.2018.10.105

© 2018 Elsevier Ltd Several green consumer behaviour models have sought to explain the relationship between green attitudes and individual behaviours interrelating with green consumption based on traditional theories. Nevertheless, there have been difficulties in developing an optimum or even a consensual model able to predict green consumer behaviour. This paper thus seeks to examine the links between a set of constructs in order to propose a model for green consumer behaviour based on a different set of buying behaviour antecedents: a prosocial attitude, the value placed on green and green communication. We developed a survey, in a self-administered questionnaire format, to gather data before applying Structural Equation Modelling (SEM) for the analysis. The results returned convey how general prosocial attitudes have a direct influence on green consumption values, and that green values positively influence green buying behaviour and receptivity to green advertising. However, green advertising generates only a weak influence on green buying behaviours. The relationship between these concepts becomes important whenever considering how best to develop green marketing campaigns and communication strategies able to further nurture green behaviours.

This data was imported from Web of Science (Lite):

Authors: do Paco, A., Shiel, C. and Alves, H.

http://eprints.bournemouth.ac.uk/31363/

Journal: JOURNAL OF CLEANER PRODUCTION

Volume: 207

Pages: 998-1006

eISSN: 1879-1786

ISSN: 0959-6526

DOI: 10.1016/j.jclepro.2018.10.105

The data on this page was last updated at 04:53 on April 22, 2019.