A new model for testing green consumer behaviour
Authors: Paço, A.D., Shiel, C. and Alves, H.
Journal: Journal of Cleaner Production
Volume: 207
Pages: 998-1006
ISSN: 0959-6526
DOI: 10.1016/j.jclepro.2018.10.105
Abstract:Several green consumer behaviour models have sought to explain the relationship between green attitudes and individual behaviours interrelating with green consumption based on traditional theories. Nevertheless, there have been difficulties in developing an optimum or even a consensual model able to predict green consumer behaviour. This paper thus seeks to examine the links between a set of constructs in order to propose a model for green consumer behaviour based on a different set of buying behaviour antecedents: a prosocial attitude, the value placed on green and green communication. We developed a survey, in a self-administered questionnaire format, to gather data before applying Structural Equation Modelling (SEM) for the analysis. The results returned convey how general prosocial attitudes have a direct influence on green consumption values, and that green values positively influence green buying behaviour and receptivity to green advertising. However, green advertising generates only a weak influence on green buying behaviours. The relationship between these concepts becomes important whenever considering how best to develop green marketing campaigns and communication strategies able to further nurture green behaviours.
https://eprints.bournemouth.ac.uk/31363/
Source: Scopus
A new model for testing green consumer behaviour
Authors: do Paco, A., Shiel, C. and Alves, H.
Journal: JOURNAL OF CLEANER PRODUCTION
Volume: 207
Pages: 998-1006
eISSN: 1879-1786
ISSN: 0959-6526
DOI: 10.1016/j.jclepro.2018.10.105
https://eprints.bournemouth.ac.uk/31363/
Source: Web of Science (Lite)
A new model for testing green consumer behaviour
Authors: Paco, A., Shiel, C. and Alves, H.
Journal: Journal of Cleaner Production
Volume: 207
Pages: 998-1006
Publisher: Elsevier
ISSN: 0959-6526
Abstract:Several models of green consumer behaviour have sought to explain the relationship between green attitudes and the behaviours of individuals related to green consumption, based on traditional theories. Nevertheless, it has been difficult to develop an optimum or even a consensual model to predict green consumer behaviour. This paper seeks to examine the links between a set of constructs, in order to propose a model for green consumer behaviour based on a different set of antecedents of buying behaviour: prosocial attitude, the value placed on green, and green communication. Data was gathered through a survey, taking the form of a self-administered questionnaire; analysis took the form of Structural Equation Modelling (SEM). The results show that general prosocial attitudes have a direct influence on green consumption values, and that green advertising seems to positively influence buying behaviour. The relationship between these concepts is important to consider when developing green marketing campaigns and communication to influence further green behaviour.
https://eprints.bournemouth.ac.uk/31363/
Source: Manual
A new model for testing green consumer behaviour
Authors: Paco, A., Shiel, C. and Alves, H.
Journal: Journal of cleaner production
Volume: 207
Issue: January
Pages: 998-1006
ISSN: 0959-6526
Abstract:Several models of green consumer behaviour have sought to explain the relationship between green attitudes and the behaviours of individuals related to green consumption, based on traditional theories. Nevertheless, it has been difficult to develop an optimum or even a consensual model to predict green consumer behaviour. This paper seeks to examine the links between a set of constructs, in order to propose a model for green consumer behaviour based on a different set of antecedents of buying behaviour: prosocial attitude, the value placed on green, and green communication. Data was gathered through a survey, taking the form of a self-administered questionnaire; analysis took the form of Structural Equation Modelling (SEM). The results show that general prosocial attitudes have a direct influence on green consumption values, and that green advertising seems to positively influence buying behaviour. The relationship between these concepts is important to consider when developing green marketing campaigns and communication to influence further green behaviour.
https://eprints.bournemouth.ac.uk/31363/
Source: BURO EPrints