Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events
Authors: Moital, M., Bain, A. and Thomas, H.
Journal: Sport Management Review
Volume: 22
Issue: 5
Pages: 652-666
ISSN: 1441-3523
DOI: 10.1016/j.smr.2018.10.003
Abstract:In this paper, the authors explore the range of cognitive, affective, and behavioural outcomes of consuming prestigious sports event experiences. The authors obtained means-end chains from 19 individuals from across a range of ages and both genders. A total of 39 examples of events were discussed by participants encompassing 25 unique events and 11 different sports. Outcomes were multi-dimensional. At the cognitive level, consumers developed outer- and inner-directed outcomes. At the affective level, prestigious sports events made consumers feel positive emotions, while at the same time energising them to attend in order to avoid negative emotional states. At the behavioural level, four types of outcomes served as a consequence of attending prestigious events: patronage, financial, communication and experiential. By recognising the multiple outcomes associated with the consumption of prestigious sports event experiences, managers will be better equipped to design experiences that satisfy consumer requirements.
https://eprints.bournemouth.ac.uk/31397/
Source: Scopus
Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events
Authors: Moital, M., Bain, A. and Thomas, H.
Journal: SPORT MANAGEMENT REVIEW
Volume: 22
Issue: 5
Pages: 652-666
eISSN: 1839-2083
ISSN: 1441-3523
DOI: 10.1016/j.smr.2018.10.003
https://eprints.bournemouth.ac.uk/31397/
Source: Web of Science (Lite)
Summary of cognitive, affective and behavioural outcomes of consuming prestigious sports events
Authors: Moital, L., Bain, A. and Thomas, H.
Journal: Sport Management Review (Sport Management Association of Australia & New Zealand)
Publisher: Sport Management Association of Australia & New Zealand
ISSN: 1441-3523
DOI: 10.1016/j.smr.2018.10.003
Abstract:In this paper, the authors explore the range of cognitive, affective, and behavioural outcomes of consuming prestigious sports event experiences. The authors obtained means-end chains from 19 individuals from across a range of ages and both genders. A total of 39 examples of events were discussed by participants encompassing 25 unique events and 11 different sports. Outcomes were multi-dimensional. At the cognitive level, consumers developed outer- and inner-directed outcomes. At the affective level, prestigious sports events made consumers feel positive emotions, while at the same time energising them to attend in order to avoid negative emotional states. At the behavioural level, four types of outcomes served as a consequence of attending prestigious events: patronage, financial, communication and experiential. By recognising the multiple outcomes associated with the consumption of prestigious sports event experiences, managers will be better equipped to design experiences that satisfy consumer requirements.
https://eprints.bournemouth.ac.uk/31397/
Source: Manual
Summary of cognitive, affective and behavioural outcomes of consuming prestigious sports events
Authors: Moital, M., Bain, A. and Thomas, H.
Journal: Sport Management Review
Volume: 22
Issue: 5
Pages: 652-666
ISSN: 1441-3523
Abstract:In this paper, the authors explore the range of cognitive, affective, and behavioural outcomes of consuming prestigious sports event experiences. The authors obtained means-end chains from 19 individuals from across a range of ages and both genders. A total of 39 examples of events were discussed by participants encompassing 25 unique events and 11 different sports. Outcomes were multi-dimensional. At the cognitive level, consumers developed outer- and inner-directed outcomes. At the affective level, prestigious sports events made consumers feel positive emotions, while at the same time energising them to attend in order to avoid negative emotional states. At the behavioural level, four types of outcomes served as a consequence of attending prestigious events: patronage, financial, communication and experiential. By recognising the multiple outcomes associated with the consumption of prestigious sports event experiences, managers will be better equipped to design experiences that satisfy consumer requirements.
https://eprints.bournemouth.ac.uk/31397/
Source: BURO EPrints