Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events

Authors: Moital, M., Bain, A. and Thomas, H.

Journal: Sport Management Review

Volume: 22

Issue: 5

Pages: 652-666

ISSN: 1441-3523

DOI: 10.1016/j.smr.2018.10.003

Abstract:

In this paper, the authors explore the range of cognitive, affective, and behavioural outcomes of consuming prestigious sports event experiences. The authors obtained means-end chains from 19 individuals from across a range of ages and both genders. A total of 39 examples of events were discussed by participants encompassing 25 unique events and 11 different sports. Outcomes were multi-dimensional. At the cognitive level, consumers developed outer- and inner-directed outcomes. At the affective level, prestigious sports events made consumers feel positive emotions, while at the same time energising them to attend in order to avoid negative emotional states. At the behavioural level, four types of outcomes served as a consequence of attending prestigious events: patronage, financial, communication and experiential. By recognising the multiple outcomes associated with the consumption of prestigious sports event experiences, managers will be better equipped to design experiences that satisfy consumer requirements.

http://eprints.bournemouth.ac.uk/31397/

Source: Scopus

Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events

Authors: Moital, M., Bain, A. and Thomas, H.

Journal: SPORT MANAGEMENT REVIEW

Volume: 22

Issue: 5

Pages: 652-666

eISSN: 1839-2083

ISSN: 1441-3523

DOI: 10.1016/j.smr.2018.10.003

http://eprints.bournemouth.ac.uk/31397/

Source: Web of Science (Lite)

Summary of cognitive, affective and behavioural outcomes of consuming prestigious sports events

Authors: Moital, L., Bain, A. and Thomas, H.

Journal: Sport Management Review (Sport Management Association of Australia & New Zealand)

Publisher: Sport Management Association of Australia & New Zealand

ISSN: 1441-3523

DOI: 10.1016/j.smr.2018.10.003

Abstract:

In this paper, the authors explore the range of cognitive, affective, and behavioural outcomes of consuming prestigious sports event experiences. The authors obtained means-end chains from 19 individuals from across a range of ages and both genders. A total of 39 examples of events were discussed by participants encompassing 25 unique events and 11 different sports. Outcomes were multi-dimensional. At the cognitive level, consumers developed outer- and inner-directed outcomes. At the affective level, prestigious sports events made consumers feel positive emotions, while at the same time energising them to attend in order to avoid negative emotional states. At the behavioural level, four types of outcomes served as a consequence of attending prestigious events: patronage, financial, communication and experiential. By recognising the multiple outcomes associated with the consumption of prestigious sports event experiences, managers will be better equipped to design experiences that satisfy consumer requirements.

http://eprints.bournemouth.ac.uk/31397/

Source: Manual